Is amla powder profitable to sell on Amazon United Kingdom?

The niche generates £116K/yr across 8 tracked products. 90-day search growth is -26.9%. Flapen's verdict: Skip it (34/100).

How competitive is the amla powder niche?

4 brands and 30 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in amla powder?

Top complaints mined from reviews: Smell, Natural Resource Wastage, Allergies. The return rate is 0.1%.

When does demand for amla powder peak?

Demand peaks in Feb–Oct–Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the amla powder niche?

Listings span £2.43–£15.84; the average listing price is £6.96 (sweet spot $15–$100). The average incumbent carries 3,184 reviews — the moat a new listing must climb.

amla powder

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,183.5

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£116K

£116K/yr · 199K searches

Avg price

Bad£6.96

avg listing price — sweet spot $15–$100

Growth

Bad-26.9%

90-day search growth — must beat 0% to launch

Competition

Bad90%

top-5 click share — a locked-up shelf

Price range

Bad£2.43–£15.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, amla powder is a £116K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 34/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

amla powder market data

Units sold / yr: 13K–15K; avg 1,500–2,000/product
Revenue / yr: £87K–£104K; units × avg price
Conversion rate: 8.4%
Avg BSR: #175
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Dabur81%
Mahn K Collection12%
ALPHA014%
SVA ORGANICS4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.9% search growth over the last 90 days.

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.0×

Open Trend

Top amla powder search terms

amla hair oil72K/yr -46.6%9.0% conv.
amla29K/yr +5.3%2.2% conv.
amla oil32K/yr -11.1%7.2% conv.
dabur amla hair oil16K/yr -8.2%9.6% conv.
indian hair oil13K/yr -17.7%3.6% conv.
alma hair oil14K/yr -33.7%9.1% conv.
alma oil8K/yr -36.8%8.6% conv.
amala hair growth oil5K/yr -53.7%8.9% conv.
amla oil for hair growth4K/yr -26.9%7.9% conv.
indian gooseberry3K/yr -17.8%0.0% conv.

All search terms

Top amla powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dabur Amla Hair Oil - 200ml | For Strong Long and Thick hair | Nourishes Scalp | Controls Hair Fall Strengthens Hair & Promotes Hair Growth

Dabur£2.674.0★6,316 rev

Dabur Amla Gold Hair Oil - 200ml | Promotes Strengthening From Root to Tip | Power Of Amla Almonds & Henna | For Long Soft & Strong Hair

Dabur£4.644.5★7,305 rev

Amla Hair Oil Bundle Growth Oil 300ml & Mahn K Collection Oil Applicator Bottle | Indian Remedy for Hair Growth & Scalp Care | Hair Oils for Hair Growth & Nourishment

Mahn K Collection£15.844.4★48 rev

Dabur Amla Hair Oil - 100ml | For Strong Long & Thick Hair | Nourishes Scalp | Controls Hair Fall Strengthens Hair & Promotes Hair Growth

Dabur£2.434.2★2,130 rev

Dabur Amla Blackseed Hair Oil 200 ml Hair Oil for all hair types Prevent Hair Thinning Adds Volume to Hair Controls Premature Greying Prevents Dandruff Blackseed

Dabur£3.814.4★46 rev

Newest

by launch date

Dabur Amla Blackseed Hair Oil 200 ml Hair Oil for all hair types Prevent Hair Thinning Adds Volume to Hair Controls Premature Greying Prevents Dandruff Blackseed

Dabur£3.8146 rev

1y ago

Amla Hair Oil Bundle Growth Oil 300ml & Mahn K Collection Oil Applicator Bottle | Indian Remedy for Hair Growth & Scalp Care | Hair Oils for Hair Growth & Nourishment

Mahn K Collection£15.8448 rev

1y ago

SVA Amla Oil 4oz (118ml) Premium Carrier Oil with Dropper for Hair Care Hair Oiling Scalp Massage & Skin Care

SVA ORGANICS£12.302,284 rev

3y ago

Organic Amla Berry 1400mg - 90 Vegan Capsules - High Strength Phyllanthus Emblica Supplement - 45 Day Supply - Resealable and Recyclable Pouch by Alpha01

ALPHA01£7.4934 rev

6y ago

Dabur Amla Hair Oil - 100ml | For Strong Long & Thick Hair | Nourishes Scalp | Controls Hair Fall Strengthens Hair & Promotes Hair Growth

Dabur£2.432,130 rev

12y ago

What buyers say about amla powder

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“mild scent, absorbs well”

Quality-Overall9%

“Good quality oil”

Soft Feel7%

“Makes hair soft”

Value For Money7%

“GOOD VALUE OF MONEY”

Advertised Vs Actual Product6%

“exactly as described”

Ingredients-Overall4%

“Or even powdered amla infused into your own carrier oil. very clean, very effective”

Blood Sugar Level4%

“One of the supplements Im taking to lower sugar and insulin resistance”

Moist/Dry4%

“It helps with moisture and hair growth”

Ease Of Chewing/Swallowing4%

“the capsules are easy to take”

Color4%

“Dark green color level level nice very good quality no itchy good weight”

What buyers complain about

Smell35%

“Bad smell”

Natural Resource Wastage7%

“Waste of time and money”

Allergies7%

“developed an allergic reaction”

Damage/Burn Hair7%

“Hair loss”

Suitability Long Hair7%

“best for long hair”

Leak-Proof7%

“It leaked and rest of my ordered damaged”

Suitability Short Hair7%

“Poor for shorter fine hair”

Taste-Overall3%

“Quality product, tasteless, my bloating is down 50 percent after one week”

Ingredients-Overall3%

“But when I read the ingredients, it is full of perfume and mineral oil and benzyl as the top ingredients and lots of colouring/additives”

Natural Ingredients3%

“Not very ayurvedic”

Top return reasons

Functionality-Overall50%

Defective Material/Parts50%

Common questions

Is amla powder profitable to sell on Amazon United Kingdom?: The niche generates £116K/yr across 8 tracked products. 90-day search growth is -26.9%. Flapen's verdict: Skip it (34/100).
How competitive is the amla powder niche?: 4 brands and 30 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in amla powder?: Top complaints mined from reviews: Smell, Natural Resource Wastage, Allergies. The return rate is 0.1%.
When does demand for amla powder peak?: Demand peaks in Feb–Oct–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the amla powder niche?: Listings span £2.43–£15.84; the average listing price is £6.96 (sweet spot $15–$100). The average incumbent carries 3,184 reviews — the moat a new listing must climb.