aluminium free deodorant
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£188K£188K/yr · 298K searches
Review moat
Bad6,296.48avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Avg price
Bad£6.68avg listing price — sweet spot $15–$100
Price range
Bad£1.67–£16.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, aluminium free deodorant is a £188K/yr Amazon United Kingdom market (298K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £134K–£167K
- units × avg price
- Launch success
- 80%
- 4 of 5 new (360d)
- Conversion rate
- 9.4%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 57%
- Out of stock
- 1.5%
- Avg brand age
- 68 months
- Avg seller age
- 158 days
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
86
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
2%
- Bionsen62%
- Mitchum14%
- Salt Of the Earth11%
- Dove6%
- NIVEA4%
- Native2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bionsen Mineral Protective Roll-On Deodorant 0 Percent Aluminum Paraben Free All-Day Freshness for Sensitive Skin 50ml 3 Pack
Bionsen£5.554.4★2,801 rev
Bionsen Mineral Protective Spray Deodorant 0 Percent Aluminum Paraben Free All-Day Freshness for Sensitive Skin 150ml 3 Pack
Bionsen£7.394.5★1,093 rev
Mitchum Women Natural Deodorant Stick Aluminium Free Vegan Cruelty Free 96% Natural Ingredients Eucalyptus Packaging May Vary
Mitchum£3.564.0★3,234 rev
Salt of the Earth - Natural Deodorant Roll On - Lavender & Vanilla - 100% Natural Origin Ingredients - Vegan -Suitable for Men Women & Kids - 75ml
Salt Of the Earth£4.474.3★12,534 rev
Dove Lavender & Camomile Whole Body Deodorant Spray 0% aluminium deodorant for all-day odour control 150 ml
Dove£2.824.2★172 rev
Newest
by launch dateBionsen Mineral Protective Roll-On Deodorant 0 Percent Aluminum Paraben Free All-Day Freshness for Sensitive Skin 50ml 3 Pack
Bionsen£5.552,801 rev
Bionsen Mineral Active Roll-On Deodorant 0 Percent Aluminum Paraben Free 48 Hour Protection Against Odours Suitable for Sensitive Skin 50ml 3 Pack
Bionsen£6.9820 rev
Bionsen Mineral Protective Stick Deodorant 0 Percent Aluminum Paraben Free All-Day Freshness for Sensitive Skin 40ml 3 Pack
Bionsen£7.54198 rev
Bionsen Mineral Protective Spray Deodorant 0 Percent Aluminum Paraben Free All-Day Freshness for Sensitive Skin 150ml 3 Pack
Bionsen£7.391,093 rev
Bionsen Mineral Protective Pump Spray Deodorant 0 Percent Aluminum Paraben Free All-Day Freshness for Sensitive Skin 100ml 3 Pack
Bionsen£7.57817 rev
Trending
90-day click momentumBionsen Mineral Protective Pump Spray Deodorant 0 Percent Aluminum Paraben Free All-Day Freshness for Sensitive Skin 100ml 3 Pack
Bionsen£7.574.2★
Bionsen Mineral Protective Spray Deodorant 0 Percent Aluminum Paraben Free All-Day Freshness for Sensitive Skin 150ml 3 Pack
Bionsen£7.394.5★
Dove Lavender & Camomile Whole Body Deodorant Spray 0% aluminium deodorant for all-day odour control 150 ml
Dove£2.824.2★
Bionsen Mineral Protective Roll-On Deodorant 0 Percent Aluminum Paraben Free All-Day Freshness for Sensitive Skin 50ml 3 Pack
Bionsen£5.554.4★
Bionsen Mineral Protective Stick Deodorant 0 Percent Aluminum Paraben Free All-Day Freshness for Sensitive Skin 40ml 3 Pack
Bionsen£7.544.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Smells lush”
“Good quality”
“Great value for money”
“does the job - lasts all day”
“No irritation”
“then its dries while im moisturising so its not a problem”
“Amazing, surpassed my expectations”
“Not Antiperspirant But works good enough”
“Ease to use”
“very gentle on the skin 10/10 will order more”
What buyers complain about
“Odd smell”
“but Ive come out with a rash”
“Waste of money”
“Not effective at all”
“Not good and don't last 24 hours”
“This batch not as good”
“doesn't keep you dry”
“This doesn't do what it says on the label”
“burns your skin”
“Harsh on sensitive skin”
Common questions
- Is aluminium free deodorant profitable to sell on Amazon United Kingdom?
- The niche generates £188K/yr across 21 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the aluminium free deodorant niche?
- 7 brands and 86 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in aluminium free deodorant?
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.0%.
- When does demand for aluminium free deodorant peak?
- Demand peaks in Apr; the busiest month runs 1.7× the quietest.
- What does it cost to enter the aluminium free deodorant niche?
- Listings span £1.67–£16.92; the average listing price is £6.68 (sweet spot $15–$100). The average incumbent carries 6,296 reviews — the moat a new listing must climb.
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