Aluminium Free Deodorant

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.

Searches, last 12 months

298K

Growth, 90 days vs prior 90

-9.0%

Conversion, latest week

9.4%

Market size, estimated

£188Ka year

Peak month

April1.7× the quietest month

Top search term

aluminium free deodorant123K searches a year

Listings sell for £6.68 on average, from £1.67 to £16.92. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £6.68 that is £2K to £3K a year per listing.

Average price

£6.68under the $15 to $100 sweet spot

Price range

£1.67–£16.92

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

57% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #130 within Bath & Body. It carries 6,296 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

90%

Out of stock, average day

1.5%

Average rank

#130in Bath & Body

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,296per listing

Listings tracked

21

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

68 months