Aluminium Free Deodorant
brand-locked demand (top 5 brands take 96% of clicks) — Aluminium Free Deodorant doesn't clear our bar today.
Flapen Score
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Is Aluminium Free Deodorant profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Aluminium Free Deodorant is a £188K/yr Amazon United Kingdom market (298K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr. Verdict: Skip it — 44/100.
Aluminium Free Deodorant: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.0% over the last 90 days and 9.4% of searches end in a purchase.
£188K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 21 products
Top Aluminium Free Deodorant products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bionsen Mineral Protective Roll-On Deodorant 0 Percent Aluminum Paraben Free All-Day Freshness for Sensitive Skin 50ml 3 Pack
- Price
- £5.55
- Rating
- 4.4/5
- Reviews
- 2,801
- Age
- 6mo ago
Bionsen Mineral Protective Spray Deodorant 0 Percent Aluminum Paraben Free All-Day Freshness for Sensitive Skin 150ml 3 Pack
- Price
- £7.39
- Rating
- 4.5/5
- Reviews
- 1,093
- Age
- 6mo ago
Mitchum Women Natural Deodorant Stick Aluminium Free Vegan Cruelty Free 96% Natural Ingredients Eucalyptus Packaging May Vary
- Price
- £3.56
- Rating
- 4.0/5
- Reviews
- 3,234
- Age
- 5y ago
Salt of the Earth - Natural Deodorant Roll On - Lavender & Vanilla - 100% Natural Origin Ingredients - Vegan -Suitable for Men Women & Kids - 75ml
- Price
- £4.47
- Rating
- 4.3/5
- Reviews
- 12,534
- Age
- 8y ago
Dove Lavender & Camomile Whole Body Deodorant Spray 0% aluminium deodorant for all-day odour control 150 ml
- Price
- £2.82
- Rating
- 4.2/5
- Reviews
- 172
- Age
- 1y ago
Trending
90-day click momentum
Bionsen Mineral Protective Pump Spray Deodorant 0 Percent Aluminum Paraben Free All-Day Freshness for Sensitive Skin 100ml 3 Pack
- Price
- £7.57
- Rating
- 4.2/5
- Reviews
- 817
- Age
- 6mo ago
Bionsen Mineral Protective Spray Deodorant 0 Percent Aluminum Paraben Free All-Day Freshness for Sensitive Skin 150ml 3 Pack
- Price
- £7.39
- Rating
- 4.5/5
- Reviews
- 1,093
- Age
- 6mo ago
Dove Lavender & Camomile Whole Body Deodorant Spray 0% aluminium deodorant for all-day odour control 150 ml
- Price
- £2.82
- Rating
- 4.2/5
- Reviews
- 172
- Age
- 1y ago
Bionsen Mineral Protective Roll-On Deodorant 0 Percent Aluminum Paraben Free All-Day Freshness for Sensitive Skin 50ml 3 Pack
- Price
- £5.55
- Rating
- 4.4/5
- Reviews
- 2,801
- Age
- 6mo ago
Bionsen Mineral Protective Stick Deodorant 0 Percent Aluminum Paraben Free All-Day Freshness for Sensitive Skin 40ml 3 Pack
- Price
- £7.54
- Rating
- 4.2/5
- Reviews
- 198
- Age
- 6mo ago
Newest
by launch dateBionsen Mineral Protective Roll-On Deodorant 0 Percent Aluminum Paraben Free All-Day Freshness for Sensitive Skin 50ml 3 Pack
- Price
- £5.55
- Rating
- 4.4/5
- Reviews
- 2,801
- Age
- 6mo ago
Bionsen Mineral Active Roll-On Deodorant 0 Percent Aluminum Paraben Free 48 Hour Protection Against Odours Suitable for Sensitive Skin 50ml 3 Pack
- Price
- £6.98
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 6mo ago
Bionsen Mineral Protective Stick Deodorant 0 Percent Aluminum Paraben Free All-Day Freshness for Sensitive Skin 40ml 3 Pack
- Price
- £7.54
- Rating
- 4.2/5
- Reviews
- 198
- Age
- 6mo ago
Bionsen Mineral Protective Spray Deodorant 0 Percent Aluminum Paraben Free All-Day Freshness for Sensitive Skin 150ml 3 Pack
- Price
- £7.39
- Rating
- 4.5/5
- Reviews
- 1,093
- Age
- 6mo ago
Bionsen Mineral Protective Pump Spray Deodorant 0 Percent Aluminum Paraben Free All-Day Freshness for Sensitive Skin 100ml 3 Pack
- Price
- £7.57
- Rating
- 4.2/5
- Reviews
- 817
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 rising
Sellers
86
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
2%
- Bionsen62%
- Mitchum14%
- Salt Of the Earth11%
- Dove6%
- NIVEA4%
- Native2%
- Open — no brand owns it (1 brand, 2%)
Aluminium Free Deodorant demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr · busiest ÷ quietest = 1.7×
Top Aluminium Free Deodorant search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- aluminium free deodorant123K/yr
- bionsen deodorant aluminium free37K/yr
- aluminium free deodorant women22K/yr
- bionsen22K/yr
- biosen aluminium free deodorant17K/yr
- bionsen deodorant13K/yr
- dove aluminium free deodorant8K/yr
- aluminum free deodorant women9K/yr
- aluminium free antiperspirant6K/yr
- deodorant aluminium free7K/yr
What reviews say buyers love and hate about Aluminium Free Deodorant
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Smells lush”
“Good quality”
“Great value for money”
“does the job - lasts all day”
“No irritation”
What buyers complain about
72% of reviews“Odd smell”
“but Ive come out with a rash”
“Waste of money”
“Not effective at all”
“Not good and don't last 24 hours”
Common Aluminium Free Deodorant questions
The questions sellers ask about this niche, answered from the tracked metrics.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
