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Alpha Arbutin Serum

Fail

The top 5 brands take 100% of clicks, so Alpha Arbutin Serum is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£177K/yr141K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
96%top-5 click share · 5 brands · 30 sellers

Flapen Score

Alpha Arbutin Serum against its category

The dotted line is the Beauty average. Past it, Alpha Arbutin Serum is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alpha Arbutin Serum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alpha Arbutin Serum 141K times last year and spent an estimated £177K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
9.6%
Market size, estimated
£177Ka year
Peak month
January1.4× the quietest month
Top search term
alpha arbutin serum61K searches a year

02 · Price

A sale here is worth £13.11.

Listings sell for £13.11 on average, from £8.00 to £18.54. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £13.11 that is £20K to £26K a year per listing.

Average price
£13.11under the $15 to $100 sweet spot
Price range
£8.00–£18.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£20K–£26K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Face. It carries 7,956 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#78in Face
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,956per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Alpha Arbutin Serum products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.

£0£35K£71K£106K£142K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

30

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

96%

Top 20: 100%

Open market

0%

  • The Ordinary78%
  • Minimalist7%
  • TOSOWOONG7%
  • Beauty of Joseon4%
  • COSRX4%
  • Open — no brand owns it (0%)

Demand

Alpha Arbutin Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Alpha Arbutin Serum search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • alpha arbutin serum61K/yr
  • alpha arbutin34K/yr
  • the ordinary alpha arbutin16K/yr
  • ordinary alpha arbutin serum12K/yr
  • the ordinary alpha arbutin 2% + ha6K/yr
  • the ordinary alpha arbutin serum4K/yr
  • alpha arbutin serum ordinary5K/yr
  • arbutin serum2K/yr

Reviews and returns

What reviews say buyers love and hate about Alpha Arbutin Serum

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“Doesn't do the job”
A buyer, on “Functionality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Alpha Arbutin Serum questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data