Alpha Arbutin Serum
FailThe top 5 brands take 100% of clicks, so Alpha Arbutin Serum is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £177K/yr141K searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 96%top-5 click share · 5 brands · 30 sellers
Flapen Score
Alpha Arbutin Serum against its category
The dotted line is the Beauty average. Past it, Alpha Arbutin Serum is stronger. Inside it, weaker.
Market
The Alpha Arbutin Serum market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Alpha Arbutin Serum 141K times last year and spent an estimated £177K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 9.6% of those searches ended in a purchase.
Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.
- Searches, last 12 months
- 141K
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 9.6%
- Market size, estimated
- £177Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- alpha arbutin serum61K searches a year
02 · Price
A sale here is worth £13.11.
Listings sell for £13.11 on average, from £8.00 to £18.54. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £13.11 that is £20K to £26K a year per listing.
- Average price
- £13.11under the $15 to $100 sweet spot
- Price range
- £8.00–£18.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £20K–£26K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Face. It carries 7,956 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #78in Face
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,956per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Alpha Arbutin Serum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Brand 178%
- Brand 27%
- Brand 37%
- Brand 44%
- Brand 54%
- Open — no brand owns it (0%)
Demand
Alpha Arbutin Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Alpha Arbutin Serum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- alpha arbutin serum61K/yr
- alpha arbutin34K/yr
- the ordinary alpha arbutin16K/yr
- ordinary alpha arbutin serum12K/yr
- the ordinary alpha arbutin 2% + ha6K/yr
- the ordinary alpha arbutin serum4K/yr
- alpha arbutin serum ordinary5K/yr
- arbutin serum2K/yr
Reviews and returns
What reviews say buyers love and hate about Alpha Arbutin Serum
We read the reviews and the return reasons for every product selling here.
“Doesn't do the job”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Alpha Arbutin Serum questions
Answered from the same tracked data.









