Aloe Vera Lip Balm
FailDemand is soft, at -22.3% this quarter, so Aloe Vera Lip Balm is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £63K/yr39K searches / yr
- 90-day growth
- -22.3%search demand this quarter
- Competition
- 59%top-5 click share · 12 brands · 99 sellers
Flapen Score
Aloe Vera Lip Balm against its category
The dotted line is the Beauty average. Past it, Aloe Vera Lip Balm is stronger. Inside it, weaker.
Market
The Aloe Vera Lip Balm market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aloe Vera Lip Balm 39K times last year and spent an estimated £63K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 15.0% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -22.3%
- Conversion, latest week
- 15.0%
- Market size, estimated
- £63Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- aloe vera lip balm17K searches a year
02 · Price
A sale here is worth £10.73.
Listings sell for £10.73 on average, from £1.15 to £32.89. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.73 that is £3K to £5K a year per listing.
- Average price
- £10.73under the $15 to $100 sweet spot
- Price range
- £1.15–£32.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #443 within Lips. It carries 794 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #443in Lips
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 794per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Aloe Vera Lip Balm products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
3x aloe vera lips balm by forever living
- Price
- £10.29
- Rating
- 4.8/5
- Reviews
- 338
- Age
- 8y ago

Lip balm Set 3 PCS Aloe Vera Lip Balm Day and Night Lip Moisturiser Lip Care Chapstick Long-lasting Moisture to Soothe Dry Chapped Lips Nourishing & Hydrating Lip Mask for Women Men (Aloe Vera)
- Price
- £4.21
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 1y ago

Forever Living Products Aloe Lips Chapstick Lip Balm Very Healing. (Pack Of 6)
- Price
- £18.55
- Rating
- 4.8/5
- Reviews
- 710
- Age
- 13y ago

Forever Living FLP Aloe Vera Lips Lip Balm - Set of 3
- Price
- £10.58
- Rating
- 4.9/5
- Reviews
- 85
- Age
- 5y ago

Aloe Lips - Aloe Vera Lip Balm - Set of 2 - with 28% Pure Aloe Vera Gel - Forever Living FLP - Original
- Price
- £7.85
- Rating
- 4.7/5
- Reviews
- 87
- Age
- 6y ago
Trending
estimated 90-day click momentum
Dr Organic Aloe Vera Lip Balm Moisturising SPF 15 Mens Womens Natural Vegetarian Cruelty-Free Paraben & SLS-Free Recycled & Recyclable Organic 5.7ml Packaging May Vary
- Price
- £3.02
- Rating
- 4.4/5
- Reviews
- 301
- Age
- 13y ago

Pretty Moisturising Lip Balm - Aloe Vera
- Price
- £1.15
- Rating
- 4.5/5
- Reviews
- 1,879
- Age
- 10y ago

Forever Aloe Lips High-Quality Lip Balm Stick with Aloe Vera Jojoba Oil and Beeswax for Dry and Cracked Lips Dermatest Certified Gluten Free (12 x 4.25 g) - 100% Effective
- Price
- £32.71
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago

Forever Living Products Aloe Lipbalm moisturizer Gluten Free 4.25g - Bundle of 6
- Price
- £18.03
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Tongyend Lip Balm Set Aloe Vera Lipstick 3PCS Magic Temperature Colour Changing Lip Gloss Long-Lasting Moisturising Nutritious Cream Lip Plumper Makeup Set
- Price
- £5.00
- Rating
- 4.2/5
- Reviews
- 271
- Age
- 3y ago
Newest
by launch date
Forever Living Products Aloe Lipbalm moisturizer Gluten Free 4.25g - Bundle of 6
- Price
- £18.03
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Forever Aloe Lips High Quality Lip Balm with Aloe Vera Jojoba Oil and Beeswax for Dry and Cracked Lips Dermatest Certified Gluten Free (6 x 4.25g)
- Price
- £19.62
- Rating
- 4.8/5
- Reviews
- 254
- Age
- 1y ago

Forever Aloe Lips High-Quality Lip Balm Stick with Aloe Vera Jojoba Oil and Beeswax for Dry and Cracked Lips Dermatest Certified Gluten Free (12 x 4.25 g) - 100% Effective
- Price
- £32.71
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago

Lip balm Set 3 PCS Aloe Vera Lip Balm Day and Night Lip Moisturiser Lip Care Chapstick Long-lasting Moisture to Soothe Dry Chapped Lips Nourishing & Hydrating Lip Mask for Women Men (Aloe Vera)
- Price
- £4.21
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 1y ago

Syloripha Aloe Vera Lip Oil - PH Temperature Color Changing Gloss Long Lasting Moisturizing Lip Care Balm Light Texture No Greasy Lip Care Product For Women
- Price
- £3.37
- Rating
- 4.1/5
- Reviews
- 153
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
99
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
15%
- Forever Living Products44%
- YUYUE-YY11%
- Forever Living9%
- Forever8%
- Aloe Dent8%
- Pretty6%
- Open — no brand owns it (6 brands, 15%)
Demand
Aloe Vera Lip Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Aloe Vera Lip Balm search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aloe vera lip balm17K/yr
- aloe vera lip balm stick5K/yr
- forever aloe lips5K/yr
- forever living lip balm6K/yr
- aloe lips4K/yr
- aloe lips forever living3K/yr
Reviews and returns
What reviews say buyers love and hate about Aloe Vera Lip Balm
We read the reviews and the return reasons for every product selling here.
“These are the only things hep my dry lips”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aloe Vera Lip Balm questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









