aloe vera lip balm
Skip itSoft demand (-22.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Review moat
Good793.83avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.15–£32.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.73avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£63K£63K/yr · 39K searches
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, aloe vera lip balm is a £63K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
aloe vera lip balm market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £54K–£64K
- units × avg price
- Conversion rate
- 15.0%
- Avg BSR
- #443
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 28%
- Out of stock
- 0.5%
- Avg brand age
- 50 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
99
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
15%
- Forever Living Products44%
- YUYUE-YY11%
- Forever Living9%
- Forever8%
- Aloe Dent8%
- Pretty6%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.2×
Top aloe vera lip balm search terms
- aloe vera lip balm17K/yr
- aloe vera lip balm stick5K/yr
- forever aloe lips5K/yr
- forever living lip balm6K/yr
- aloe lips4K/yr
- aloe lips forever living3K/yr
Top aloe vera lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3x aloe vera lips balm by forever living
Forever Living Products£10.294.8★338 rev
Lip balm Set 3 PCS Aloe Vera Lip Balm Day and Night Lip Moisturiser Lip Care Chapstick Long-lasting Moisture to Soothe Dry Chapped Lips Nourishing & Hydrating Lip Mask for Women Men (Aloe Vera)
YUYUE-YY£4.214.5★83 rev
Forever Living Products Aloe Lips Chapstick Lip Balm Very Healing. (Pack Of 6)
Forever Living Products£18.554.8★710 rev
Forever Living FLP Aloe Vera Lips Lip Balm - Set of 3
Forever Living£10.584.9★85 rev
Aloe Lips - Aloe Vera Lip Balm - Set of 2 - with 28% Pure Aloe Vera Gel - Forever Living FLP - Original
Forever£7.854.7★87 rev
Newest
by launch date
Forever Living Products Aloe Lipbalm moisturizer Gluten Free 4.25g - Bundle of 6
Forever Living Products£18.034 rev
Forever Aloe Lips High Quality Lip Balm with Aloe Vera Jojoba Oil and Beeswax for Dry and Cracked Lips Dermatest Certified Gluten Free (6 x 4.25g)
Forever Living Products£19.62254 rev
Forever Aloe Lips High-Quality Lip Balm Stick with Aloe Vera Jojoba Oil and Beeswax for Dry and Cracked Lips Dermatest Certified Gluten Free (12 x 4.25 g) - 100% Effective
Forever Living Products£32.7116 rev
Lip balm Set 3 PCS Aloe Vera Lip Balm Day and Night Lip Moisturiser Lip Care Chapstick Long-lasting Moisture to Soothe Dry Chapped Lips Nourishing & Hydrating Lip Mask for Women Men (Aloe Vera)
YUYUE-YY£4.2183 rev
Syloripha Aloe Vera Lip Oil - PH Temperature Color Changing Gloss Long Lasting Moisturizing Lip Care Balm Light Texture No Greasy Lip Care Product For Women
syloripha£3.37153 rev
Trending
90-day click momentum
Dr Organic Aloe Vera Lip Balm Moisturising SPF 15 Mens Womens Natural Vegetarian Cruelty-Free Paraben & SLS-Free Recycled & Recyclable Organic 5.7ml Packaging May Vary
Dr. Organic£3.024.4★
Pretty Moisturising Lip Balm - Aloe Vera
Pretty£1.154.5★
Forever Aloe Lips High-Quality Lip Balm Stick with Aloe Vera Jojoba Oil and Beeswax for Dry and Cracked Lips Dermatest Certified Gluten Free (12 x 4.25 g) - 100% Effective
Forever Living Products£32.714.6★
Forever Living Products Aloe Lipbalm moisturizer Gluten Free 4.25g - Bundle of 6
Forever Living Products£18.035.0★
Tongyend Lip Balm Set Aloe Vera Lipstick 3PCS Magic Temperature Colour Changing Lip Gloss Long-Lasting Moisturising Nutritious Cream Lip Plumper Makeup Set
Tongyend£5.004.2★
What buyers say about aloe vera lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Very moisturising”
“Excellent quality”
“is well worth the price”
“Excellent, silky smooth and highly effective”
“Bright colour”
“Easy to use”
“Seem to do the job”
“Works really well”
“I also love the fact that it doesn't have an overpowering smell or taste - the perfect lip balm”
“Brilliant i love this aloe vera lip balm to keep my lips in best condition”
What buyers complain about
“These are the only things hep my dry lips”
“Not keen on the colour for me”
“the sticks don't last long”
“My mom suffered badly with them”
“Not good value”
“Thin and watery”
“slightly too bright for me”
“After developing an allergy to Burts Bees, I was all adrift for a while”
Top return reasons
Common questions
- Is aloe vera lip balm profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the aloe vera lip balm niche?
- 12 brands and 99 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in aloe vera lip balm?
- Top complaints mined from reviews: Moist/Dry, Color, Adhesion/Stickiness. The return rate is 0.1%.
- When does demand for aloe vera lip balm peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the aloe vera lip balm niche?
- Listings span £1.15–£32.89; the average listing price is £10.73 (sweet spot $15–$100). The average incumbent carries 794 reviews — the moat a new listing must climb.