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Aloe Vera Deodorant Stick

brand-locked demand (top 5 brands take 100% of clicks) — Aloe Vera Deodorant Stick doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

Market size 26Growth 24Conversion 96Competition 16Returns 100Price range 62Avg price 83Brand share 0Review moat 81Quality gap 33
This niche Category average · 2,481 niches

Is Aloe Vera Deodorant Stick profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Aloe Vera Deodorant Stick is a £107K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Aloe Vera Deodorant Stick: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.8% over the last 90 days and 13.6% of searches end in a purchase.

£107K

revenue / yr

Units sold / yr5K
Search volume / yr-2.8%43K
Conversion rate13.6%
Avg price£18.39

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 63
Top-5 product click share81%
Open market0%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement8%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews373

Top Aloe Vera Deodorant Stick products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

£0£11K£21K£32K£43K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Forever Living Products91%
  • AOBBIY5%
  • Dr. Organic2%
  • Xshows2%
  • Open — no brand owns it (0%)

Aloe Vera Deodorant Stick demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume43KCVR13.6%Products12Brands4Top 5 Brands100%OOS Rate9.4%Rating4.5★Reviews373Avg BSR#212
1K750Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Aloe Vera Deodorant Stick search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • forever living18K/yr
  • forever living deodorant stick8K/yr
  • forever living products8K/yr
  • aloe vera deodorant stick5K/yr
  • aloe ever shield deodorant stick3K/yr

What reviews say buyers love and hate about Aloe Vera Deodorant Stick

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Quality-Overall28%

Better than the rest

Smell10%

Subtle fragrance lasts ages so is good value for money

Moist/Dry6%

Nice moisturiser

Value For Money6%

Good value for money

Allergies5%

It does not irritate my skin

What buyers complain about

66% of reviews
Smell28%

Contains parabens and other synthetics smell quite chemically too

Taste-Overall7%

taste is not strong

Allergies6%

I have allergies

Advertised Vs Actual Product6%

Product now different from before. The item looks and is very different from what I ordered and have ordered before; there was no indication about the changes

Value For Money5%

Works well, should be cheaper

Aloe Vera Deodorant Stick return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
25%
2Ingredients-Overall
13%
3Strength
13%
4Product Condition
13%
5Advertised Vs Actual Product
13%

Common Aloe Vera Deodorant Stick questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aloe Vera Deodorant Stick 44/100 on Amazon United Kingdom — Skip it. The niche generates £107K/yr across 12 tracked products. Search demand moved -2.8% over the last 90 days.
Search demand for Aloe Vera Deodorant Stick on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.