aloe vera deodorant stick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Avg price
Great£18.39avg listing price — sweet spot $15–$100
Review moat
Great372.92avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.25–£32.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£107K£107K/yr · 43K searches
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, aloe vera deodorant stick is a £107K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
aloe vera deodorant stick market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £74K–£92K
- units × avg price
- Conversion rate
- 13.6%
- Avg BSR
- #212
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 8%
- Out of stock
- 9.4%
- Avg brand age
- 57 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
63
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Forever Living Products91%
- AOBBIY5%
- Dr. Organic2%
- Xshows2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top aloe vera deodorant stick search terms
- forever living18K/yr
- forever living deodorant stick8K/yr
- forever living products8K/yr
- aloe vera deodorant stick5K/yr
- aloe ever shield deodorant stick3K/yr
Top aloe vera deodorant stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ALOE VERA EVER SHIELD DEO 92.1 G
Forever Living Products£9.144.7★262 rev
Forever Living Products Forever Aloe Ever Shield Deodorant stick 92.1g All day protection Stain-Aluminum-Paraben-free Vegetarian & Vegan friendly (bundle of 4)
Forever Living Products£26.544.8★449 rev
Forever Living Products Forever Lite Ultra Shake with Aminotein Vanilla 375g Gluten Free Vegetarian Friendly 24g of protein per serving
Forever Living Products£17.474.5★86 rev
1 Forever Living Aloe Moisturizing Lotion 118ml (135g) FLP Original
Forever Living Products£15.834.6★32 rev
Forever Living Aloe Ever Shield Deodorant stick x 3 pack
AOBBIY£23.844.7★360 rev
Newest
by launch date1 Forever Living Aloe Moisturizing Lotion 118ml (135g) FLP Original
Forever Living Products£15.8332 rev
Forever Living Products Aloe Berry Nectar PET 1000ml Cranberry-Apple Flavored Aloe Vera Gel 90.7% pure inner leaf Aloe Vera gel No added preservatives Gluten free
Forever Living Products£21.8850 rev
Forever Living Products Forever Aloe Ever Shield Deodorant stick 92.1g All day protection Stain-Aluminum-Paraben-free Vegetarian & Vegan friendly (bundle of 4)
Forever Living Products£26.54449 rev
Forever Living Products Forever Lite Ultra Chocolate 390g Gluten free Vegetarian friendly 24g of protein per serving
Forever Living Products£16.2034 rev
Forever Living Products Freedom 1000ml Orange-Flavored Aloe Gel with Glucosamine chondroitin and MSM Gluten Free
Forever Living Products£29.7267 rev
Trending
90-day click momentumALOE VERA EVER SHIELD DEO 92.1 G
Forever Living Products£9.144.7★
Forever Living Aloe Heat Lotion soothing massage lotion 118ml Brand New Stock
Xshows£15.394.5★
Forever Living Products Forever Aloe Propolis Crème 113g Vegan friendly every day moisturizer (bundle of 2)
Forever Living Products£32.414.4★
Forever Living Products Forever Lite Ultra Shake with Aminotein Vanilla 375g Gluten Free Vegetarian Friendly 24g of protein per serving
Forever Living Products£17.474.5★
Forever Living Products Forever Lite Ultra Chocolate 390g Gluten free Vegetarian friendly 24g of protein per serving
Forever Living Products£16.204.4★
What buyers say about aloe vera deodorant stick
What buyers praise and complain about, mined from review topics.What buyers love
“Better than the rest”
“Subtle fragrance lasts ages so is good value for money”
“Nice moisturiser”
“Good value for money”
“It does not irritate my skin”
“Works very well”
“& it lasts for ages”
“The Best fluoride free toothpaste”
“everything is in perfect order”
“Natural”
What buyers complain about
“Contains parabens and other synthetics smell quite chemically too”
“taste is not strong”
“I have allergies”
“Product now different from before. The item looks and is very different from what I ordered and have ordered before; there was no indication about the changes”
“Works well, should be cheaper”
“No aluminum or alcohol in this item”
“Sensitive skin”
“This product is not long lasting”
“Synthetic”
“No ingredients shown on ad”
Top return reasons
Common questions
- Is aloe vera deodorant stick profitable to sell on Amazon United Kingdom?
- The niche generates £107K/yr across 12 tracked products. 90-day search growth is -2.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the aloe vera deodorant stick niche?
- 4 brands and 63 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in aloe vera deodorant stick?
- Top complaints mined from reviews: Smell, Taste-Overall, Allergies. The return rate is 0.1%.
- When does demand for aloe vera deodorant stick peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the aloe vera deodorant stick niche?
- Listings span £4.25–£32.41; the average listing price is £18.39 (sweet spot $15–$100). The average incumbent carries 373 reviews — the moat a new listing must climb.