alice band
Skip itPrices mostly outside the sweet spot ($3.21–$8.38) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,082.57avg incumbent reviews — the moat a new listing must climb
Growth
Good+28.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.57avg listing price — sweet spot $15–$100
Market size
Bad£39K£39K/yr · 160K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf
Price range
Bad£3.21–£8.38cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, alice band is a £39K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
alice band market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £37K–£46K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.4%
- Avg brand age
- 31 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
10
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Yedtreg63%
- Brushworks13%
- DRESHOW10%
- Maggidea5%
- JOYOYO5%
- KELUBATU3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top alice band search terms
- alice bands adult women55K/yr
- alice band72K/yr
- alice bands22K/yr
- alice bands for women10K/yr
Top alice band products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
7cm Wide Black Headbands for Women Men Yedtreg 2pack Fashion Head Bands for Womens Hair Soft Fabric Stretchy Hair Bands for Makeup Yoga Running (2XBlack)
Yedtreg£3.564.4★1,528 rev
DRESHOW 8 Pack Women Headbands Headwraps Hair Bands Bows Hair Accessories
DRESHOW£8.384.4★2,492 rev
Brushworks Zig-Zag Headband 3-Pack Retro-Modern Hair Accessory (Shiny Black Matte Black Tortoise) Durable Comfortable Grip
Brushworks£3.214.1★1,037 rev
3 Pcs Plastic Plain Headbands Teeth Comb Headbands Skinny DIY Hair Bands headbands (1*Leopard Print+1* Black+1*Matte black)
Maggidea£3.414.2★384 rev
JOYOYO 6 Pcs Satin Headbands Hair Bands for Women - Wide 1 Inch Width Multicolor Non-Slip DIY Alice Headbands for Women & Girls
JOYOYO£5.454.5★318 rev
Newest
by launch date
Brushworks Neutral Zig Zag Headbands 3 Pack | Stylish Wavy Hair Bands for Women & Girls | Comfortable Non-Slip Everyday Hair Accessories
Brushworks£3.37211 rev
Brushworks Zig-Zag Headband 3-Pack Retro-Modern Hair Accessory (Shiny Black Matte Black Tortoise) Durable Comfortable Grip
Brushworks£3.211,037 rev
7cm Wide Black Headbands for Women Men Yedtreg 2pack Fashion Head Bands for Womens Hair Soft Fabric Stretchy Hair Bands for Makeup Yoga Running (2XBlack)
Yedtreg£3.561,528 rev
3 Pcs Plastic Plain Headbands Teeth Comb Headbands Skinny DIY Hair Bands headbands (1*Leopard Print+1* Black+1*Matte black)
Maggidea£3.41384 rev
JOYOYO 6 Pcs Satin Headbands Hair Bands for Women - Wide 1 Inch Width Multicolor Non-Slip DIY Alice Headbands for Women & Girls
JOYOYO£5.45318 rev
Trending
90-day click momentumDRESHOW 8 Pack Women Headbands Headwraps Hair Bands Bows Hair Accessories
DRESHOW£8.384.4★
7cm Wide Black Headbands for Women Men Yedtreg 2pack Fashion Head Bands for Womens Hair Soft Fabric Stretchy Hair Bands for Makeup Yoga Running (2XBlack)
Yedtreg£3.564.4★
Brushworks Neutral Zig Zag Headbands 3 Pack | Stylish Wavy Hair Bands for Women & Girls | Comfortable Non-Slip Everyday Hair Accessories
Brushworks£3.374.3★
Brushworks Zig-Zag Headband 3-Pack Retro-Modern Hair Accessory (Shiny Black Matte Black Tortoise) Durable Comfortable Grip
Brushworks£3.214.1★
KELUBATU Mens Hair Band Sports Hair Bands Men Non-Slip Sports Fashion Headband Metal Hair Band Men Hair Hoop Outdoor Sports Weddings And Daily Wear (6 Pcs)
KELUBATU£4.614.3★
What buyers say about alice band
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality headband”
“Good value for money”
“They fit well”
“Comfortable”
“Does the job”
“Nice hairbands that hold well”
“These will last as theyre sturdy”
“A good fit and nice colours”
“Elastic black headbands”
“keep stray hair out of your eyes”
What buyers complain about
“Not a good fit”
“break easily”
“For this level of quality, the price should definitely be lower”
“Didn't go into my hair”
“Sadly didnt work for me”
“The colour bleeds a lot ruining other clothes”
“Extremely hard plastic”
“Poorly designed”
“Not suitable for fine straight hair”
“I also tried them on my daughter's very thick, wavy hair, with the same result”
Top return reasons
Common questions
- Is alice band profitable to sell on Amazon United Kingdom?
- The niche generates £39K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +28.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the alice band niche?
- 6 brands and 10 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in alice band?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.2%.
- When does demand for alice band peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the alice band niche?
- Listings span £3.21–£8.38; the average listing price is £4.57 (sweet spot $15–$100). The average incumbent carries 1,083 reviews — the moat a new listing must climb.