alfaparf conditioner
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.26–£26.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,217.25avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Avg price
Bad£8.25avg listing price — sweet spot $15–$100
Market size
Bad£61K£61K/yr · 102K searches
According to Flapen's Amazon United Kingdom niche tracking, alfaparf conditioner is a £61K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jul–Sep–Oct. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
alfaparf conditioner market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £41K–£50K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #487
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 85%
- Out of stock
- 5.4%
- Avg brand age
- 72 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
137
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
5%
- OGX33%
- TRESemmé24%
- Tresemme Pro Collection16%
- Creightons9%
- ALFAPARF MILANO7%
- NYK16%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.Peak months: Jul, Sep, Oct · busiest ÷ quietest = 2.1×
Top alfaparf conditioner search terms
- keratin shampoo45K/yr
- keratin shampoo and conditioner29K/yr
- tresemme keratin smooth shampoo7K/yr
- tresemme shampoo keratin smooth4K/yr
- shampoo for keratin treated hair6K/yr
- keratin shampoo and conditioner sets4K/yr
- shampoo keratin3K/yr
- hair straightening shampoo3K/yr
Top alfaparf conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OGX Ever Straightening with Brazilian Keratin Smooth Shampoo Smooth & Sleek Makes Hair Smoother After the First Use for Shiny Hair Sulfate Free 385ml
OGX£3.404.5★13,047 rev
Tresemme Keratin Smooth Pro Collection Shampoo and Conditioner 2 x 400ml
Tresemme Pro Collection£8.194.6★1,723 rev
NYK1 Salt and Sulphate Free Hair Shampoo And Conditioner Set | 500ml x2
NYK1£26.614.3★9,090 rev
TRESemme Keratin Smooth Shampoo salon professional quality hair care for 72h frizz control smoothness & shine 680 ml
TRESemmé£4.164.6★77 rev
AlfaParf Lisse Design Keratin Shampoo & Conditioner Duo 250ml
ALFAPARF MILANO£17.374.4★4,791 rev
Newest
by launch date
TRESemme Keratin Seal Smooth Shampoo salon-grade hair care for frizz-defying smoothness 400 ml
TRESemmé£2.9730 rev
TRESemme Keratin Seal Smooth Shampoo salon-grade hair care for frizz-defying smoothness 250 ml
TRESemmé£2.9628 rev
1xTRESemmé Keratin Smooth Shampoo 680 ml & 1x TRESemmé Keratin Smooth Conditioner for 72h frizz control smoothness & shine 680 ml 2 piece
TRESemmé£10.21438 rev
TRESemme Keratin Smooth Shampoo salon professional quality hair care for 72h frizz control smoothness & shine 680 ml
TRESemmé£4.1677 rev
ican London Keratin Shampoo & nourishing sulfate free conditioner sets 500ml x 2
ICAN LONDON£6.88173 rev
Trending
90-day click momentumTRESemme Keratin Seal Smooth Shampoo salon-grade hair care for frizz-defying smoothness 400 ml
TRESemmé£2.974.6★
TRESemme Keratin Seal Smooth Shampoo salon-grade hair care for frizz-defying smoothness 250 ml
TRESemmé£2.964.7★
TRESemme Pro Collection Keratin Smooth Shampoo 400 ml - 3 per pack
TRESemmé£11.664.4★
TRESemme Keratin Smooth Shampoo salon professional quality hair care for 72h frizz control smoothness & shine 6x 680 ml
TRESemmé£17.884.8★
OGX 5in1 Benefits Frizz Free with Keratin & Argan Oil Conditioner Strengthens and Improves Flexibility Tames Frizz and Adds Shine Sulfate Free 385ml
OGX£3.834.5★
What buyers say about alfaparf conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“its affordable”
“keeps hair soft”
“The fragrance is absolutely glorious”
“It creates a thick lather”
“It really has made a difference to my hair”
“keeps it moisturized”
“Helps maintaining frizz”
“Love it makes hair super soft and shiny and smells lush”
“Amazing on the hair”
What buyers complain about
“Made it feel more dry”
“Rubbish”
“I had lots of product residue in my hair”
“The smell isnt very strong either just mild”
“Too expensive in my opinion”
“Gradually my hair started to feel very dry, like straw, and has gone a very brassy colour and my scalp is itchy”
“Ruined hair and made it feel like straw”
“too liquid”
“The shampoo itself feels quite thin”
“and don't come in the extra large size 680ml”
Top return reasons
Common questions
- Is alfaparf conditioner profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the alfaparf conditioner niche?
- 9 brands and 137 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in alfaparf conditioner?
- Top complaints mined from reviews: Moist/Dry, Quality-Overall, Hair Related. The return rate is 0.1%.
- When does demand for alfaparf conditioner peak?
- Demand peaks in Jul–Sep–Oct; the busiest month runs 2.1× the quietest.
- What does it cost to enter the alfaparf conditioner niche?
- Listings span £1.26–£26.61; the average listing price is £8.25 (sweet spot $15–$100). The average incumbent carries 2,217 reviews — the moat a new listing must climb.