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Alfaparf Conditioner

Fail

Shoppers spend an estimated $61K a year here, so Alfaparf Conditioner is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£61K/yr102K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
57%top-5 click share · 9 brands · 137 sellers

Flapen Score

Alfaparf Conditioner against its category

The dotted line is the Beauty average. Past it, Alfaparf Conditioner is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alfaparf Conditioner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alfaparf Conditioner 102K times last year and spent an estimated £61K. The top 5 brands take 89% of clicks. Demand peaks in Jul–Sep–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
7.3%
Market size, estimated
£61Ka year
Peak month
September2.1× the quietest month
Top search term
keratin shampoo45K searches a year

02 · Price

A sale here is worth £8.25.

Listings sell for £8.25 on average, from £1.26 to £26.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.25 that is £825 to £2K a year per listing.

Average price
£8.25under the $15 to $100 sweet spot
Price range
£1.26–£26.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£825–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #487 within Shampoos & Conditioners. It carries 2,217 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
95%
Out of stock, average day
5.4%
Average rank
#487in Shampoos & Conditioners
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,217per listing
Listings tracked
20

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Alfaparf Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

137

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

5%

  • Brand 133%
  • Brand 224%
  • Brand 316%
  • Brand 49%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (3 brands, 5%)

Demand

Alfaparf Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct · busiest ÷ quietest = 2.1×

Search terms

Top Alfaparf Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keratin shampoo45K/yr
  • keratin shampoo and conditioner29K/yr
  • tresemme keratin smooth shampoo7K/yr
  • tresemme shampoo keratin smooth4K/yr
  • shampoo for keratin treated hair6K/yr
  • keratin shampoo and conditioner sets4K/yr
  • shampoo keratin3K/yr
  • hair straightening shampoo3K/yr

Reviews and returns

What reviews say buyers love and hate about Alfaparf Conditioner

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“Made it feel more dry”
A buyer, on “Moist/Dry”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Alfaparf Conditioner questions

Answered from the same tracked data.