Alfaparf Conditioner
FailShoppers spend an estimated $61K a year here, so Alfaparf Conditioner is a Fail.
- Flapen Score
- 44 / 100Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 4744
- Market size
- £61K/yr102K searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 57%top-5 click share · 9 brands · 137 sellers
Flapen Score
Alfaparf Conditioner against its category
The dotted line is the Beauty average. Past it, Alfaparf Conditioner is stronger. Inside it, weaker.
Market
The Alfaparf Conditioner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Alfaparf Conditioner 102K times last year and spent an estimated £61K. The top 5 brands take 89% of clicks. Demand peaks in Jul–Sep–Oct. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £61Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- keratin shampoo45K searches a year
02 · Price
A sale here is worth £8.25.
Listings sell for £8.25 on average, from £1.26 to £26.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.25 that is £825 to £2K a year per listing.
- Average price
- £8.25under the $15 to $100 sweet spot
- Price range
- £1.26–£26.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £825–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #487 within Shampoos & Conditioners. It carries 2,217 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 95%
- Out of stock, average day
- 5.4%
- Average rank
- #487in Shampoos & Conditioners
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,217per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Alfaparf Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OGX Ever Straightening with Brazilian Keratin Smooth Shampoo Smooth & Sleek Makes Hair Smoother After the First Use for Shiny Hair Sulfate Free 385ml
- Price
- £3.40
- Rating
- 4.5/5
- Reviews
- 13,047
- Age
- 14y ago

Tresemme Keratin Smooth Pro Collection Shampoo and Conditioner 2 x 400ml
- Price
- £8.19
- Rating
- 4.6/5
- Reviews
- 1,723
- Age
- 5y ago

NYK1 Salt and Sulphate Free Hair Shampoo And Conditioner Set | 500ml x2
- Price
- £26.61
- Rating
- 4.3/5
- Reviews
- 9,090
- Age
- 9y ago

TRESemme Keratin Smooth Shampoo salon professional quality hair care for 72h frizz control smoothness & shine 680 ml
- Price
- £4.16
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 3y ago

AlfaParf Lisse Design Keratin Shampoo & Conditioner Duo 250ml
- Price
- £17.37
- Rating
- 4.4/5
- Reviews
- 4,791
- Age
- 11y ago
Trending
estimated 90-day click momentum
TRESemme Keratin Seal Smooth Shampoo salon-grade hair care for frizz-defying smoothness 400 ml
- Price
- £2.97
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 2mo ago

TRESemme Keratin Seal Smooth Shampoo salon-grade hair care for frizz-defying smoothness 250 ml
- Price
- £2.96
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 2mo ago

TRESemme Pro Collection Keratin Smooth Shampoo 400 ml - 3 per pack
- Price
- £11.66
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 6y ago

TRESemme Keratin Smooth Shampoo salon professional quality hair care for 72h frizz control smoothness & shine 6x 680 ml
- Price
- £17.88
- Rating
- 4.8/5
- Reviews
- 151
- Age
- 3y ago

OGX 5in1 Benefits Frizz Free with Keratin & Argan Oil Conditioner Strengthens and Improves Flexibility Tames Frizz and Adds Shine Sulfate Free 385ml
- Price
- £3.83
- Rating
- 4.5/5
- Reviews
- 824
- Age
- 4y ago
Newest
by launch date
TRESemme Keratin Seal Smooth Shampoo salon-grade hair care for frizz-defying smoothness 400 ml
- Price
- £2.97
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 2mo ago

TRESemme Keratin Seal Smooth Shampoo salon-grade hair care for frizz-defying smoothness 250 ml
- Price
- £2.96
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 2mo ago

1xTRESemmé Keratin Smooth Shampoo 680 ml & 1x TRESemmé Keratin Smooth Conditioner for 72h frizz control smoothness & shine 680 ml 2 piece
- Price
- £10.21
- Rating
- 4.5/5
- Reviews
- 438
- Age
- 2y ago

TRESemme Keratin Smooth Shampoo salon professional quality hair care for 72h frizz control smoothness & shine 680 ml
- Price
- £4.16
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 3y ago

ican London Keratin Shampoo & nourishing sulfate free conditioner sets 500ml x 2
- Price
- £6.88
- Rating
- 3.9/5
- Reviews
- 173
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
137
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
5%
- OGX33%
- TRESemmé24%
- Tresemme Pro Collection16%
- Creightons9%
- ALFAPARF MILANO7%
- NYK16%
- Open — no brand owns it (3 brands, 5%)
Demand
Alfaparf Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Sep, Oct · busiest ÷ quietest = 2.1×
Search terms
Top Alfaparf Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- keratin shampoo45K/yr
- keratin shampoo and conditioner29K/yr
- tresemme keratin smooth shampoo7K/yr
- tresemme shampoo keratin smooth4K/yr
- shampoo for keratin treated hair6K/yr
- keratin shampoo and conditioner sets4K/yr
- shampoo keratin3K/yr
- hair straightening shampoo3K/yr
Reviews and returns
What reviews say buyers love and hate about Alfaparf Conditioner
We read the reviews and the return reasons for every product selling here.
“Made it feel more dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Alfaparf Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









