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Aleppo Soap

Fail

Shoppers spend an estimated $24K a year here, so Aleppo Soap is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£24K/yr36K searches / yr
90-day growth
+21.1%search demand this quarter
Competition
69%top-5 click share · 8 brands · 12 sellers

Flapen Score

Aleppo Soap against its category

The dotted line is the Beauty average. Past it, Aleppo Soap is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aleppo Soap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aleppo Soap 36K times last year and spent an estimated £24K. The top 5 brands take 89% of clicks. Demand peaks in Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+21.1%
Conversion, latest week
5.6%
Market size, estimated
£24Ka year
Peak month
February1.9× the quietest month
Top search term
aleppo soap34K searches a year

02 · Price

A sale here is worth £11.96.

Listings sell for £11.96 on average, from £6.97 to £20.02. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £11.96 that is £1K to £3K a year per listing.

Average price
£11.96under the $15 to $100 sweet spot
Price range
£6.97–£20.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #960 within Bath & Body. It carries 1,205 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#960in Bath & Body
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,205per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Aleppo Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

12

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

5%

  • Brand 126%
  • Brand 220%
  • Brand 317%
  • Brand 414%
  • Brand 511%
  • Brand 66%
  • Open — no brand owns it (2 brands, 5%)

Demand

Aleppo Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Aleppo Soap

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
20%of negative reviews mention “Smell”
0.1%of orders come back
“doesnt even smell nice”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Aleppo Soap questions

Answered from the same tracked data.