aleppo soap
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,205avg incumbent reviews — the moat a new listing must climb
Growth
Good+21.1%90-day search growth — must beat 0% to launch
Avg price
Good£11.96avg listing price — sweet spot $15–$100
Price range
Okay£6.97–£20.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£24K£24K/yr · 36K searches
According to Flapen's Amazon United Kingdom niche tracking, aleppo soap is a £24K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb. Verdict: Skip it — 42/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
aleppo soap market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- £18K–£24K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #960
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 4.6%
- Avg brand age
- 56 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
12
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
5%
- Pure Now26%
- Dr.Ancient20%
- Natura Germania17%
- Khoya Naturals14%
- Mhana11%
- Green Bear6%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — +21.1% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.9×
Top aleppo soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pure Now Aleppo Soap 3 x ca 200g 85% Olive oil 15% Laurel oil PH Neutral Detox Handmade
Pure Now£13.884.6★2,155 rev
Dr.Ancient Aleppo Laurel Soap Bar Natural Soap Bars Handcrafted the Traditional Way Chemical-Free Vegan Used for Face Wash Body Wash Hand Cleansing and Daily Skin Care Gentle Cleanser
Dr.Ancient£6.974.3★7,141 rev
MHANA Authentic Aleppo Soap Bar 77% Olive Oil & 15% Laurel Oil Handmade Natural Soap for Sensitive Skin Eczema & Acne Face Body & Hair Vegan SLS-Free Paraben-Free (200g)
Mhana£7.644.7★26 rev
Aleppo Soap Set 3x 60% Olive Oil 40% Laurel Oil (each ca. 200gr total ca. 600 gr) + 1x Sisal Soap Bag | hair soap shaving handmade vegan
Natura Germania£14.414.5★1,686 rev
Natural Aleppo Soap 1% Laurel Oil 99% Olive Oil 190 gr | Natural Gentle & Moisturizing | Traditional & Handmade by Zanabili Family.
Khoya Naturals£7.604.7★25 rev
Newest
by launch dateMHANA Authentic Aleppo Soap Bar 77% Olive Oil & 15% Laurel Oil Handmade Natural Soap for Sensitive Skin Eczema & Acne Face Body & Hair Vegan SLS-Free Paraben-Free (200g)
Mhana£7.6426 rev
MHANA Authentic Aleppo Soap Bar 77% Olive Oil & 15% Laurel Oil Handmade Natural Soap for Sensitive Skin Eczema & Acne Face Body & Hair Vegan SLS-Free Paraben-Free (3 x 200g)
Mhana£18.9826 rev
Aleppo Soap 40% Laurel oil 60% Olive oil | Deep Cleansing & Soothing | Aged 5 Years | Vegan Fragrance-Free & Handmade by Zanabili family. aprox 130-140 gr
Khoya Naturals£10.0825 rev
Aleppo Soap 5% Laurel Oil 95% Olive Oil 165 gr | Traditional Natural Soap | Mild Nourishing & Moisturizing | For Face Body & All Skin Types. Handmade and Aged 5 Years by Zanabili Family.
Khoya Naturals£7.7725 rev
Natural Aleppo Soap 1% Laurel Oil 99% Olive Oil 190 gr | Natural Gentle & Moisturizing | Traditional & Handmade by Zanabili Family.
Khoya Naturals£7.6025 rev
Trending
90-day click momentumAleppo Soap 40% Laurel oil 60% Olive oil | Deep Cleansing & Soothing | Aged 5 Years | Vegan Fragrance-Free & Handmade by Zanabili family. aprox 130-140 gr
Khoya Naturals£10.084.7★
MHANA Authentic Aleppo Soap Bar 77% Olive Oil & 15% Laurel Oil Handmade Natural Soap for Sensitive Skin Eczema & Acne Face Body & Hair Vegan SLS-Free Paraben-Free (3 x 200g)
Mhana£18.984.7★
MHANA Authentic Aleppo Soap Bar 77% Olive Oil & 15% Laurel Oil Handmade Natural Soap for Sensitive Skin Eczema & Acne Face Body & Hair Vegan SLS-Free Paraben-Free (200g)
Mhana£7.644.7★
Aleppo Soap 5% Laurel Oil 95% Olive Oil 165 gr | Traditional Natural Soap | Mild Nourishing & Moisturizing | For Face Body & All Skin Types. Handmade and Aged 5 Years by Zanabili Family.
Khoya Naturals£7.774.7★
Natura Germania Aleppo Soap 3x approx. 200g each (600g total) 100% Olive Oil + Sisal Soap Pouch | Hair Soap Natural Soap Shower Soap | Handmade & Vegan
Natura Germania£10.394.6★
What buyers say about aleppo soap
What buyers praise and complain about, mined from review topics.What buyers love
“I love that I just smell clean”
“just a clean”
“It feels incredibly gentle”
“made with good quality ingredients”
“The lather feels luxurious”
“Good for your skin”
“Absolutely amazing and I have recommended this to other family members who suffer with dry skin conditions”
“doesnt dry it out at all”
“is, I think, decent value for money for a soap”
“Hand made and no chemicals used”
What buyers complain about
“doesnt even smell nice”
“not ideal to run directly onto skin”
“- Large sized bar much bigger”
“Thought it was very expensive”
“It is a little cumbersome to use”
“the soap is a bit harder to get to lather than other bars”
“Its doesnt do anything to help my skin”
“I have sensitive skin”
“I also suffer from occasional bouts of eczema”
“once lathered the colour changes slightly”
Top return reasons
Common questions
- Is aleppo soap profitable to sell on Amazon United Kingdom?
- The niche generates £24K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +21.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the aleppo soap niche?
- 8 brands and 12 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in aleppo soap?
- Top complaints mined from reviews: Smell, Suitability Dry Skin, Size-Overall. The return rate is 0.1%.
- When does demand for aleppo soap peak?
- Demand peaks in Feb; the busiest month runs 1.9× the quietest.
- What does it cost to enter the aleppo soap niche?
- Listings span £6.97–£20.02; the average listing price is £11.96 (sweet spot $15–$100). The average incumbent carries 1,205 reviews — the moat a new listing must climb.