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Alcohol Free Hand Sanitiser

Fail

Prices span $2.46–$9.05, mostly outside the sweet spot, so Alcohol Free Hand Sanitiser is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£33K/yr50K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
78%top-5 click share · 11 brands · 19 sellers

Flapen Score

Alcohol Free Hand Sanitiser against its category

The dotted line is the Beauty average. Past it, Alcohol Free Hand Sanitiser is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alcohol Free Hand Sanitiser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alcohol Free Hand Sanitiser 50K times last year and spent an estimated £33K. The top 5 brands take 87% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
12.2%
Market size, estimated
£33Ka year
Top search term
alcohol free hand sanitiser12K searches a year

02 · Price

A sale here is worth £5.45.

Listings sell for £5.45 on average, from £2.46 to £9.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.45 that is £1K to £3K a year per listing.

Average price
£5.45under the $15 to $100 sweet spot
Price range
£2.46–£9.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #82 within Bath & Body. It carries 392 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
80%
Out of stock, average day
8.1%
Average rank
#82in Bath & Body
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
392per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Alcohol Free Hand Sanitiser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

19

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

10%

  • Brand 165%
  • Brand 211%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 10%)

Search terms

Top Alcohol Free Hand Sanitiser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alcohol free hand sanitiser12K/yr
  • foam hand sanitiser11K/yr
  • hand sanitiser foam8K/yr
  • hand sanitiser norovirus4K/yr
  • invirtu foam hand sanitiser3K/yr
  • sanitiser hand foam4K/yr
  • alcohol free sanitiser4K/yr
  • hand sanitiser alcohol free4K/yr

Reviews and returns

What reviews say buyers love and hate about Alcohol Free Hand Sanitiser

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
41%of negative reviews mention “Smell”
0.1%of orders come back
“Unpleasant smell”
A buyer, on “Smell”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Alcohol Free Hand Sanitiser questions

Answered from the same tracked data.