Airbrush Foundation
FailThe top 5 brands take 99% of clicks, so Airbrush Foundation is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £54K/yr179K searches / yr
- 90-day growth
- -13.6%search demand this quarter
- Competition
- 50%top-5 click share · 6 brands · 68 sellers
Flapen Score
Airbrush Foundation against its category
The dotted line is the Beauty average. Past it, Airbrush Foundation is stronger. Inside it, weaker.
Market
The Airbrush Foundation market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Airbrush Foundation 179K times last year and spent an estimated £54K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- -13.6%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £54Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- charlotte tilbury foundation151K searches a year
02 · Price
A sale here is worth £26.42.
Listings sell for £26.42 on average, from £7.70 to £39.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £26.42 that is £0 to £3K a year per listing.
- Average price
- £26.42inside the $15 to $100 sweet spot
- Price range
- £7.70–£39.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #405 within Make-up. It carries 534 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 82%
- Out of stock, average day
- 1.0%
- Average rank
- #405in Make-up
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 534per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Airbrush Foundation products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Charlotte Tilbury Charlottes Beautiful Skin Foundation (30ml 7 Cool)
- Price
- £21.36
- Rating
- 4.3/5
- Reviews
- 676
- Age
- 4y ago

Hollywood Flawless Filter Foundation by Charlotte Tilbury 03 Light Medium 30ml
- Price
- £31.77
- Rating
- 4.4/5
- Reviews
- 455
- Age
- 8y ago

Charlotte Tilbury Charlottes Beautiful Skin Foundation (30ml 2 Warm)
- Price
- £34.55
- Rating
- 4.3/5
- Reviews
- 676
- Age
- 4y ago

Charlotte Tilbury Mini Hollywood Flawless Filter Travel Size 2 Fair - Customisable Face Liquid Makeup Booster Tinted Primer Foundation Highlighter Moisturiser
- Price
- £14.69
- Rating
- 4.2/5
- Reviews
- 1,349
- Age
- 3y ago

Charlotte Tilbury Airbrush Flawless Foundation 30ml (5 Cool)
- Price
- £31.45
- Rating
- 4.2/5
- Reviews
- 544
- Age
- 5y ago
Trending
estimated 90-day click momentum
Beautiful Skin Foundation 30ml 7 Warm | Medium Buildable Coverage | Dewy Glow Finish | Hyaluronic Acid & Rose Complex | Lightweight Vegan Makeup Base - by Charlotte Tilbury
- Price
- £20.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Airbrush Flawless Foundation 30ml Shade 7.5 Warm Buildable Full Coverage Liquid Foundation with Smooth Natural-Looking Finish - by Charlotte Tilbury
- Price
- £29.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

CHARLOTTE TILBURY Travel Size Flawless Filter | 5.5ml | 4.5 Medium 5.5 milliliters
- Price
- £19.23
- Rating
- 4.2/5
- Reviews
- 1,349
- Age
- 3y ago

Charlotte Tilbury Airbrush Flawless Foundation 30ml (7 Neutral)
- Price
- £37.75
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 5y ago

Estée Lauder Double New and Improved Wear Stay-in-Place Makeup | 36-Hour Long-Wear Matte Foundation 30 ml
- Price
- £22.42
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 4mo ago
Newest
by launch date
Airbrush Flawless Foundation 30ml Shade 7.5 Warm Buildable Full Coverage Liquid Foundation with Smooth Natural-Looking Finish - by Charlotte Tilbury
- Price
- £29.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Beautiful Skin Foundation 30ml 7 Warm | Medium Buildable Coverage | Dewy Glow Finish | Hyaluronic Acid & Rose Complex | Lightweight Vegan Makeup Base - by Charlotte Tilbury
- Price
- £20.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Estée Lauder Double New and Improved Wear Stay-in-Place Makeup | 36-Hour Long-Wear Matte Foundation 30 ml
- Price
- £22.42
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 4mo ago

QIUFSSE Airbrush Foundation for Mature Skin Foundation Makeup 01 Natural
- Price
- £13.84
- Rating
- 4.2/5
- Reviews
- 100
- Age
- 9mo ago

QIUFSSE Airbrush Foundation with Makeup Primer Airbrush Makeup 02 Beige
- Price
- £19.28
- Rating
- 4.2/5
- Reviews
- 100
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
68
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 92%
Open market
0%
- Charlotte Tilbury84%
- KYDA5%
- QIUFSSE4%
- Generic4%
- Estee Lauder2%
- CBOFOL1%
- Open — no brand owns it (0%)
Demand
Airbrush Foundation search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Airbrush Foundation search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- charlotte tilbury foundation151K/yr
- airbrush foundation10K/yr
- charlotte tilbury airbrush flawless foundation10K/yr
- kyda airbrush foundation3K/yr
- airbrush flawless foundation5K/yr
Reviews and returns
What reviews say buyers love and hate about Airbrush Foundation
We read the reviews and the return reasons for every product selling here.
“Very expensive up against of leading brands”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Airbrush Foundation questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









