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Airbrush Foundation

Fail

The top 5 brands take 99% of clicks, so Airbrush Foundation is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£54K/yr179K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
50%top-5 click share · 6 brands · 68 sellers

Flapen Score

Airbrush Foundation against its category

The dotted line is the Beauty average. Past it, Airbrush Foundation is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airbrush Foundation market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Airbrush Foundation 179K times last year and spent an estimated £54K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
1.1%
Market size, estimated
£54Ka year
Peak month
December1.8× the quietest month
Top search term
charlotte tilbury foundation151K searches a year

02 · Price

A sale here is worth £26.42.

Listings sell for £26.42 on average, from £7.70 to £39.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £26.42 that is £0 to £3K a year per listing.

Average price
£26.42inside the $15 to $100 sweet spot
Price range
£7.70–£39.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #405 within Make-up. It carries 534 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
82%
Out of stock, average day
1.0%
Average rank
#405in Make-up
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
534per listing
Listings tracked
28

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Airbrush Foundation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

68

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

0%

  • Brand 184%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Airbrush Foundation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Airbrush Foundation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charlotte tilbury foundation151K/yr
  • airbrush foundation10K/yr
  • charlotte tilbury airbrush flawless foundation10K/yr
  • kyda airbrush foundation3K/yr
  • airbrush flawless foundation5K/yr

Reviews and returns

What reviews say buyers love and hate about Airbrush Foundation

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Suitability Combination Skin”
15%of negative reviews mention “Value For Money”
0.5%of orders come back
“Very expensive up against of leading brands”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Airbrush Foundation questions

Answered from the same tracked data.