Is Aha profitable to sell on Amazon United Kingdom?

Flapen scores Aha 32 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £55K a year across 8 tracked products. Search demand grew -10.5% in the last 90 days.

How competitive is the Aha niche on Amazon United Kingdom?

3 brands and 70 sellers compete in Aha on Amazon United Kingdom. The top 5 Aha products take 89% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Aha?

Aha buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, and Moist/Dry. An estimated 0.2% of orders come back.

When does demand for Aha peak?

Search demand for Aha on Amazon United Kingdom peaks in Aug, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Aha niche?

Aha sells for £12.02 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £10.55 to £14.68. The average product has 21,093 reviews, the count a new listing must catch up to.

Aha

Fail

The top 5 brands take 100% of clicks, so Aha is a Fail.

Flapen Score: 32
32 / 100Ranks 2,400 of 2,481 Beauty niches · −15 vs the category median of 47
Market size: £55K/yr58K searches / yr
90-day growth: -10.5%search demand this quarter
Competition: 89%top-5 click share · 3 brands · 70 sellers

Flapen Score

Aha against its category

The dotted line is the Beauty average. Past it, Aha is stronger. Inside it, weaker.

32Fail

This niche Category average

See the method

Market

The Aha market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aha 58K times last year and spent an estimated £55K. All 3 brands take every click. Demand peaks in Aug. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months: 58K
Growth, 90 days vs prior 90: -10.5%
Conversion, latest week: 8.0%
Market size, estimated: £55Ka year
Peak month: August2.2× the quietest month
Top search term: cosrx bha blackhead power liquid10K searches a year

02 · Price

A sale here is worth £12.02.

Listings sell for £12.02 on average, from £10.55 to £14.68. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £12.02 that is £6K to £9K a year per listing.

Average price: £12.02under the $15 to $100 sweet spot
Price range: £10.55–£14.68
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 5K–6K
Units per listing a year: 500–750
Revenue per listing a year: £6K–£9K
Returns: 0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Face. It carries 21,093 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #75in Face
Average rating: 4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews: 21,093per listing
Listings tracked: 8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 54 months

Products

Top Aha products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Brand 184%
Brand 210%
Brand 35%

Demand

Aha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Aug · busiest ÷ quietest = 2.2×

Search terms

Top Aha search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

cosrx bha blackhead power liquid10K/yr +9.9%12.2% conv.
cosrx toner18K/yr -21.8%9.5% conv.
bha toner12K/yr -19.5%3.4% conv.
aha bha toner5K/yr +3.6%4.9% conv.
aha toner4K/yr -5.1%2.2% conv.
cosrx blackhead power liquid3K/yr -9.5%13.8% conv.
cosrx aha/bha clarifying treatment toner3K/yr -26.5%14.4% conv.
cosrx bha2K/yr -4.9%13.3% conv.

Reviews and returns

What reviews say buyers love and hate about Aha

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Suitability Combination Skin”

11%of negative reviews mention “Size-Overall”

0.2%of orders come back

“Please note this is a 30ml bottle - its TINY”

A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Beauty niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Hose Pipe

£5.4M/yr+167.3%

Fly Zapper

£4.1M/yr>1,000%

Dog Cooling Mats

£1.8M/yr>1,000%

Ceiling Fan

£3.0M/yr>1,000%

Water Gun

£1.5M/yr+528.7%

FAQ

Common Aha questions

Answered from the same tracked data.

Categories