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Aftershave Advent Calendar

Fail

Shoppers spend an estimated $0 a year here, so Aftershave Advent Calendar is a Fail.

Flapen Score
27
27 / 100
Ranks 2,452 of 2,481 Beauty niches · −20 vs the category median of 47
Market size
£0/yr192K searches / yr
90-day growth
-68.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 38 sellers

Flapen Score

Aftershave Advent Calendar against its category

The dotted line is the Beauty average. Past it, Aftershave Advent Calendar is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aftershave Advent Calendar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aftershave Advent Calendar 192K times last year and spent an estimated £0. All 3 brands take every click. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -68.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-68.2%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
lynx advent calendar21K searches a year

02 · Price

A sale here is worth £36.38.

Listings sell for £36.38 on average, from £21.49 to £70.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £36.38 that is £27K to £36K a year per listing.

Average price
£36.38inside the $15 to $100 sweet spot
Price range
£21.49–£70.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£27K–£36K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #437 within Bath & Body. It carries 194 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
75%
Out of stock, average day
21.0%
Average rank
#437in Bath & Body
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
194per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Aftershave Advent Calendar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 232%
  • Brand 319%
  • Open — no brand owns it (0%)

Demand

Aftershave Advent Calendar search demand

Weekly searches over the year. Pick a range.

12575Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Aftershave Advent Calendar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lynx advent calendar21K/yr
  • nivea advent calendar14K/yr
  • aftershave advent calendar22K/yr
  • lynx advent calendar 202574K/yr
  • mens fragrance advent calendar4K/yr
  • nivea advent calendar 202535K/yr
  • lynx advent3K/yr
  • nivea advent3K/yr
  • mens advent calendar 2025 aftershave6K/yr
  • nivea advent calendar 2025 women5K/yr

Reviews and returns

What reviews say buyers love and hate about Aftershave Advent Calendar

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Value For Money”
75%of negative reviews mention “Value For Money”
1.1%of orders come back
“Not value for money”
A buyer, on “Value For Money”75% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Aftershave Advent Calendar questions

Answered from the same tracked data.