Afro Wig
FailShoppers spend an estimated $47K a year here, so Afro Wig is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £47K/yr111K searches / yr
- 90-day growth
- -8.5%search demand this quarter
- Competition
- 49%top-5 click share · 25 brands · 52 sellers
Flapen Score
Afro Wig against its category
The dotted line is the Beauty average. Past it, Afro Wig is stronger. Inside it, weaker.
Market
The Afro Wig market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Afro Wig 111K times last year and spent an estimated £47K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -8.5%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £47Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- afro wig59K searches a year
02 · Price
A sale here is worth £13.71.
Listings sell for £13.71 on average, from £5.17 to £27.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.71 that is £0 to £1K a year per listing.
- Average price
- £13.71under the $15 to $100 sweet spot
- Price range
- £5.17–£27.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 4.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #758 within Hair Extensions, Wigs & Accessories. It carries 488 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 8.0%
- Average rank
- #758in Hair Extensions, Wigs & Accessories
- Average rating
- 4.11 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 488per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Afro Wig products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
52
Top-5 brand share
67%
Top 20: 95%
Top-5 click share
49%
Top 20: 85%
Open market
30%
- Brand 128%
- Brand 222%
- Brand 38%
- Brand 44%
- Brand 54%
- Brand 63%
Demand
Afro Wig search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Afro Wig search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- afro wig59K/yr
- afro wigs for women17K/yr
- afro11K/yr
- afro wigs9K/yr
- afro wigs for black women6K/yr
- afro wig for men7K/yr
- black afro wig3K/yr
Reviews and returns
What reviews say buyers love and hate about Afro Wig
We read the reviews and the return reasons for every product selling here.
“DID NOT LOOK LIKE PHOTOS”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Afro Wig questions
Answered from the same tracked data.