Afro Hair Products
FailPrices span $2.61–$13.67, mostly outside the sweet spot, so Afro Hair Products is a Fail.
- Flapen Score
- 43 / 100Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 4743
- Market size
- £46K/yr92K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 49%top-5 click share · 14 brands · 132 sellers
Flapen Score
Afro Hair Products against its category
The dotted line is the Beauty average. Past it, Afro Hair Products is stronger. Inside it, weaker.
Market
The Afro Hair Products market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Afro Hair Products 92K times last year and spent an estimated £46K. The top 5 brands take 84% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £46Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- afro hair products46K searches a year
02 · Price
A sale here is worth £7.23.
Listings sell for £7.23 on average, from £2.61 to £13.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.23 that is £723 to £2K a year per listing.
- Average price
- £7.23under the $15 to $100 sweet spot
- Price range
- £2.61–£13.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £723–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #451 within Hair Oils. It carries 6,742 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #451in Hair Oils
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,742per listing
- Listings tracked
- 33
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Afro Hair Products products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
132
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
49%
Top 20: 85%
Open market
14%
- Brand 164%
- Brand 28%
- Brand 36%
- Brand 43%
- Brand 53%
- Brand 63%
- Open — no brand owns it (8 brands, 14%)
Demand
Afro Hair Products search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Afro Hair Products search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- afro hair products46K/yr
- 4c hair products10K/yr
- sofnfree6K/yr
- soft and free curl activator6K/yr
- soft n free5K/yr
- black hair products5K/yr
- soft and free4K/yr
- soft n free curl activator4K/yr
- sof n free3K/yr
- sofnfree curl activator lotion3K/yr
Reviews and returns
What reviews say buyers love and hate about Afro Hair Products
We read the reviews and the return reasons for every product selling here.
“it made my hair very stiff unlike my usual brand”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Afro Hair Products questions
Answered from the same tracked data.