Afro Hair Products
FailPrices span $2.61–$13.67, mostly outside the sweet spot, so Afro Hair Products is a Fail.
- Flapen Score
- 43 / 100Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 4743
- Market size
- £46K/yr92K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 49%top-5 click share · 14 brands · 132 sellers
Flapen Score
Afro Hair Products against its category
The dotted line is the Beauty average. Past it, Afro Hair Products is stronger. Inside it, weaker.
Market
The Afro Hair Products market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Afro Hair Products 92K times last year and spent an estimated £46K. The top 5 brands take 84% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £46Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- afro hair products46K searches a year
02 · Price
A sale here is worth £7.23.
Listings sell for £7.23 on average, from £2.61 to £13.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.23 that is £723 to £2K a year per listing.
- Average price
- £7.23under the $15 to $100 sweet spot
- Price range
- £2.61–£13.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £723–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #451 within Hair Oils. It carries 6,742 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #451in Hair Oils
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,742per listing
- Listings tracked
- 33
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Afro Hair Products products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sofn free Curl Activator Lotion with Coconut Oil 1 Liter
- Price
- £8.73
- Rating
- 4.6/5
- Reviews
- 274
- Age
- 5y ago

Sof N Curl Lotion with Vitamin E and Panthenol 2-in-1 Activator for smooth & glossy curls 750 ml
- Price
- £7.21
- Rating
- 4.5/5
- Reviews
- 2,940
- Age
- 16y ago

SofnFree Moisturizer & Curl Activator for Natural Hair Soft Curls and Waves 11.83 fl oz / 350ml
- Price
- £5.27
- Rating
- 4.5/5
- Reviews
- 2,940
- Age
- 16y ago

SOF N FREE Curl Refresher Spray with Coconut & Jamaican Black Castor Oil Curl Spray for Moisturizing Coily and Curly Hair Spray Mist for Every day 240 ml Sourced by Bronx International Ltd
- Price
- £6.54
- Rating
- 4.2/5
- Reviews
- 672
- Age
- 4y ago

African Pride Shea Miracle Detangling Hair Shampoo 355 ml | Leave In Conditioner - 425g | Bouncy Curls Pudding 425 g
- Price
- £13.67
- Rating
- 4.6/5
- Reviews
- 229
- Age
- 7y ago
Trending
estimated 90-day click momentum
SOF N FREE Curl Activator Smoothie Curly Hair Products Best Defining Curl Cream Hair Lotion with Coconut Oil Jamaican Black Castor Oil & Shea Butter 350 ml Sourced by Bronx International Ltd
- Price
- £6.03
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 1y ago

African Pride Moisture Miracle Coconut and Baobab Oil Leave-In Cream 15 oz
- Price
- £7.24
- Rating
- 4.6/5
- Reviews
- 2,563
- Age
- 8y ago

SofnFree Moisturizer & Curl Activator for Natural Hair Soft Curls and Waves 11.83 fl oz / 350ml
- Price
- £5.27
- Rating
- 4.5/5
- Reviews
- 2,940
- Age
- 16y ago

Creme of Nature Argan Oil From Morocco Style & Shine Foaming Mousse 207 ml
- Price
- £4.30
- Rating
- 4.6/5
- Reviews
- 7,158
- Age
- 15y ago

Sofn free Curl Activator Lotion with Coconut Oil 1 Liter
- Price
- £8.73
- Rating
- 4.6/5
- Reviews
- 274
- Age
- 5y ago
Newest
by launch date
SOF N FREE Curl Activator Smoothie Curly Hair Products Best Defining Curl Cream Hair Lotion with Coconut Oil Jamaican Black Castor Oil & Shea Butter 350 ml Sourced by Bronx International Ltd
- Price
- £6.03
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 1y ago

LORSEX Hair Brush with 200ml Hair Spray Bottle Detangle Hair Brush for Black Natural Hair Afro American Type 3a-4c 3 Pcs Slick Brush Set (Black)
- Price
- £7.60
- Rating
- 4.4/5
- Reviews
- 1,214
- Age
- 2y ago

SOF N FREE Curl Refresher Spray with Coconut & Jamaican Black Castor Oil Curl Spray for Moisturizing Coily and Curly Hair Spray Mist for Every day 240 ml Sourced by Bronx International Ltd
- Price
- £6.54
- Rating
- 4.2/5
- Reviews
- 672
- Age
- 4y ago

SOF N FREE Curl Cream for Curly Hair with Coconut & Jamaican Black Castor Oil Curling Cream for Defined Curls Styling Hair Cream for All Hair Types 325ml Sourced by Bronx International Ltd
- Price
- £5.88
- Rating
- 4.3/5
- Reviews
- 187
- Age
- 4y ago

Aunt Jackies Curls & Coils curl la la Defining Curl Custard Cream 426g
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 584
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
132
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 85%
Open market
14%
- SOF N' FREE64%
- African Pride8%
- CANTU6%
- Wonder Gro3%
- ICAN LONDON3%
- Aunt Jackie's3%
- Open — no brand owns it (8 brands, 14%)
Demand
Afro Hair Products search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Afro Hair Products search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- afro hair products46K/yr
- 4c hair products10K/yr
- sofnfree6K/yr
- soft and free curl activator6K/yr
- soft n free5K/yr
- black hair products5K/yr
- soft and free4K/yr
- soft n free curl activator4K/yr
- sof n free3K/yr
- sofnfree curl activator lotion3K/yr
Reviews and returns
What reviews say buyers love and hate about Afro Hair Products
We read the reviews and the return reasons for every product selling here.
“it made my hair very stiff unlike my usual brand”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Afro Hair Products questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









