African Black Soap
FailThe top 5 products take 78% of clicks, so African Black Soap is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £104K/yr153K searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 78%top-5 click share · 10 brands · 53 sellers
Flapen Score
African Black Soap against its category
The dotted line is the Beauty average. Past it, African Black Soap is stronger. Inside it, weaker.
Market
The African Black Soap market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for African Black Soap 153K times last year and spent an estimated £104K. The top 5 brands take 84% of clicks. Demand peaks in Sep. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 7.8%
- Market size, estimated
- £104Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- black soap67K searches a year
02 · Price
A sale here is worth £8.64.
Listings sell for £8.64 on average, from £3.73 to £18.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £8.64 that is £6K to £9K a year per listing.
- Average price
- £8.64under the $15 to $100 sweet spot
- Price range
- £3.73–£18.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #182 within Bath & Body. It carries 5,657 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 83%
- Out of stock, average day
- 7.7%
- Average rank
- #182in Bath & Body
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,657per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top African Black Soap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
53
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
11%
- Brand 148%
- Brand 213%
- Brand 311%
- Brand 47%
- Brand 55%
- Brand 64%
- Open — no brand owns it (4 brands, 11%)
Demand
African Black Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.4×
Search terms
Top African Black Soap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black soap67K/yr
- african black soap62K/yr
- black african soap12K/yr
- african soap7K/yr
- african black soap organic raw6K/yr
Reviews and returns
What reviews say buyers love and hate about African Black Soap
We read the reviews and the return reasons for every product selling here.
“It smells like a urinal block”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common African Black Soap questions
Answered from the same tracked data.