african black soap
Skip itA concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£104K£104K/yr · 153K searches
Review moat
Bad5,656.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.64avg listing price — sweet spot $15–$100
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.73–£18.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, african black soap is a £104K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Sep. Verdict: Skip it — 41/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
african black soap market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- £86K–£108K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #182
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 50%
- Out of stock
- 7.7%
- Avg brand age
- 50 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
53
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
11%
- PraNaturals48%
- Tropical Naturals13%
- Dudu-osun11%
- Dr Shea7%
- Shea Moisture5%
- EIMASS4%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.4×
Top african black soap search terms
- black soap67K/yr
- african black soap62K/yr
- black african soap12K/yr
- african soap7K/yr
- african black soap organic raw6K/yr
Top african black soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PraNaturals 100% Organic Raw African Black Soap 200g Ethically Sourced and Handcrafted in Ghana For All Skin Types Detoxifying and Anti-Ageing All Pure Natural Vegan Unprocessed
PraNaturals£8.334.3★9,118 rev
Dudu Osun Tropical African Black Soap 6 x 150g
Tropical Naturals£8.474.6★1,908 rev
Dudu-osun Pack of 3 Dudu Osun Soap from Africa Original Black G Black 3x150
Dudu-osun£5.764.7★664 rev
Organic African Black Soap 100g - Antibacterial Body Face & Hand Wash - Natural Vegan - Dry Skin - Psoriasis - Authentic Raw from Ghana.
Dr Shea£5.024.2★984 rev
Shea moisture Organic African Black Soap Bar with Shea Butter 8oz
Shea Moisture£7.064.3★11,946 rev
Newest
by launch date
African Black Soap - All Natural Ingredients - Glow Skin - Deep Moisturising Dry Skin with Aloe & Vitamin E Improves Skin Elasticity
EIMASS£3.7320 rev
100g Raw African Black Soap Face Body Wash with Shea Butter -Raw Unrifined 100% Handmade - Hydrates & Balance Oily Skin Clear Impurities Fades Dark Spots - Vitamin E Sodium - 2pc
VOSIFSDIY£10.4258 rev
Original Raw African Black Soap (2 Pack) - Authentic Acne Psoriasis Eczema Organic
Generic£14.0062 rev
Africa Finest Natural Black Soap Paste (Aloe Vera) (Skin & Scalp Exfoliate & Hydrate) 450g
Africa Finest£7.2567 rev
Organic African Black Soap 100g - Antibacterial Body Face & Hand Wash - Natural Vegan - Dry Skin - Psoriasis - Authentic Raw from Ghana.
Dr Shea£5.02984 rev
Trending
90-day click momentumAfrica Finest Natural Black Soap Paste (Aloe Vera) (Skin & Scalp Exfoliate & Hydrate) 450g
Africa Finest£7.254.5★
African Black Soap - All Natural Ingredients - Glow Skin - Deep Moisturising Dry Skin with Aloe & Vitamin E Improves Skin Elasticity
EIMASS£3.734.3★
100g Raw African Black Soap Face Body Wash with Shea Butter -Raw Unrifined 100% Handmade - Hydrates & Balance Oily Skin Clear Impurities Fades Dark Spots - Vitamin E Sodium - 2pc
VOSIFSDIY£10.424.4★
Dudu-osun Pack of 3 Dudu Osun Soap from Africa Original Black G Black 3x150
Dudu-osun£5.764.7★
Organic African Black Soap 100g - Antibacterial Body Face & Hand Wash - Natural Vegan - Dry Skin - Psoriasis - Authentic Raw from Ghana.
Dr Shea£5.024.2★
What buyers say about african black soap
What buyers praise and complain about, mined from review topics.What buyers love
“Very very good soap”
“Great product very good cleaning”
“its neutral scent is nice”
“doesn't dry my skin”
“Excellent on my skin”
“Good Product+Value For My Money”
“Effective”
“Lovely and creamy”
“Exceptionally gentle on skin”
“Used for years”
What buyers complain about
“It smells like a urinal block”
“drying my face”
“Skin burt, irritated”
“still stringent to the skin”
“Since the rebranding the soap no longer lathers up like it used”
“Falls apart in hands”
“It sticky and has stones in it that cut my skin”
“There's stone and gritty pieces in the soap, hasn't helped my skin at all”
“The skin on my face is naturally oily”
“Gritty with small stones”
Top return reasons
Common questions
- Is african black soap profitable to sell on Amazon United Kingdom?
- The niche generates £104K/yr across 12 tracked products. 90-day search growth is -3.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the african black soap niche?
- 10 brands and 53 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in african black soap?
- Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.1%.
- When does demand for african black soap peak?
- Demand peaks in Sep; the busiest month runs 1.4× the quietest.
- What does it cost to enter the african black soap niche?
- Listings span £3.73–£18.38; the average listing price is £8.64 (sweet spot $15–$100). The average incumbent carries 5,657 reviews — the moat a new listing must climb.