African Black Soap
a concentrated shelf (top 5 take 78% of clicks) — African Black Soap doesn't clear our bar today.
Flapen Score
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Is African Black Soap profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, African Black Soap is a £104K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Sep. Verdict: Skip it — 41/100.
African Black Soap: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.5% over the last 90 days and 7.8% of searches end in a purchase.
£104K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 12 products
Top African Black Soap products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
PraNaturals 100% Organic Raw African Black Soap 200g Ethically Sourced and Handcrafted in Ghana For All Skin Types Detoxifying and Anti-Ageing All Pure Natural Vegan Unprocessed
- Price
- £8.33
- Rating
- 4.3/5
- Reviews
- 9,118
- Age
- 8y ago
Dudu Osun Tropical African Black Soap 6 x 150g
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 1,908
- Age
- 13y ago
Dudu-osun Pack of 3 Dudu Osun Soap from Africa Original Black G Black 3x150
- Price
- £5.76
- Rating
- 4.7/5
- Reviews
- 664
- Age
- 11y ago
Organic African Black Soap 100g - Antibacterial Body Face & Hand Wash - Natural Vegan - Dry Skin - Psoriasis - Authentic Raw from Ghana.
- Price
- £5.02
- Rating
- 4.2/5
- Reviews
- 984
- Age
- 6y ago
Shea moisture Organic African Black Soap Bar with Shea Butter 8oz
- Price
- £7.06
- Rating
- 4.3/5
- Reviews
- 11,946
- Age
- 13y ago
Trending
90-day click momentum
Africa Finest Natural Black Soap Paste (Aloe Vera) (Skin & Scalp Exfoliate & Hydrate) 450g
- Price
- £7.25
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 6y ago
African Black Soap - All Natural Ingredients - Glow Skin - Deep Moisturising Dry Skin with Aloe & Vitamin E Improves Skin Elasticity
- Price
- £3.73
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 1y ago
100g Raw African Black Soap Face Body Wash with Shea Butter -Raw Unrifined 100% Handmade - Hydrates & Balance Oily Skin Clear Impurities Fades Dark Spots - Vitamin E Sodium - 2pc
- Price
- £10.42
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 1y ago
Dudu-osun Pack of 3 Dudu Osun Soap from Africa Original Black G Black 3x150
- Price
- £5.76
- Rating
- 4.7/5
- Reviews
- 664
- Age
- 11y ago
Organic African Black Soap 100g - Antibacterial Body Face & Hand Wash - Natural Vegan - Dry Skin - Psoriasis - Authentic Raw from Ghana.
- Price
- £5.02
- Rating
- 4.2/5
- Reviews
- 984
- Age
- 6y ago
Newest
by launch dateAfrican Black Soap - All Natural Ingredients - Glow Skin - Deep Moisturising Dry Skin with Aloe & Vitamin E Improves Skin Elasticity
- Price
- £3.73
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 1y ago
100g Raw African Black Soap Face Body Wash with Shea Butter -Raw Unrifined 100% Handmade - Hydrates & Balance Oily Skin Clear Impurities Fades Dark Spots - Vitamin E Sodium - 2pc
- Price
- £10.42
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 1y ago
Original Raw African Black Soap (2 Pack) - Authentic Acne Psoriasis Eczema Organic
- Price
- £14.00
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 3y ago
Africa Finest Natural Black Soap Paste (Aloe Vera) (Skin & Scalp Exfoliate & Hydrate) 450g
- Price
- £7.25
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 6y ago
Organic African Black Soap 100g - Antibacterial Body Face & Hand Wash - Natural Vegan - Dry Skin - Psoriasis - Authentic Raw from Ghana.
- Price
- £5.02
- Rating
- 4.2/5
- Reviews
- 984
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
Brands
10 falling
Sellers
53
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
11%
- PraNaturals48%
- Tropical Naturals13%
- Dudu-osun11%
- Dr Shea7%
- Shea Moisture5%
- EIMASS4%
- Open — no brand owns it (4 brands, 11%)
African Black Soap demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep · busiest ÷ quietest = 1.4×
Top African Black Soap search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- black soap67K/yr
- african black soap62K/yr
- black african soap12K/yr
- african soap7K/yr
- african black soap organic raw6K/yr
What reviews say buyers love and hate about African Black Soap
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Very very good soap”
“Great product very good cleaning”
“its neutral scent is nice”
“doesn't dry my skin”
“Excellent on my skin”
What buyers complain about
79% of reviews“It smells like a urinal block”
“drying my face”
“Skin burt, irritated”
“still stringent to the skin”
“Since the rebranding the soap no longer lathers up like it used”
African Black Soap return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common African Black Soap questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
