African Black Soap
FailThe top 5 products take 78% of clicks, so African Black Soap is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £104K/yr153K searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 78%top-5 click share · 10 brands · 53 sellers
Flapen Score
African Black Soap against its category
The dotted line is the Beauty average. Past it, African Black Soap is stronger. Inside it, weaker.
Market
The African Black Soap market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for African Black Soap 153K times last year and spent an estimated £104K. The top 5 brands take 84% of clicks. Demand peaks in Sep. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 7.8%
- Market size, estimated
- £104Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- black soap67K searches a year
02 · Price
A sale here is worth £8.64.
Listings sell for £8.64 on average, from £3.73 to £18.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £8.64 that is £6K to £9K a year per listing.
- Average price
- £8.64under the $15 to $100 sweet spot
- Price range
- £3.73–£18.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #182 within Bath & Body. It carries 5,657 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 83%
- Out of stock, average day
- 7.7%
- Average rank
- #182in Bath & Body
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,657per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top African Black Soap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PraNaturals 100% Organic Raw African Black Soap 200g Ethically Sourced and Handcrafted in Ghana For All Skin Types Detoxifying and Anti-Ageing All Pure Natural Vegan Unprocessed
- Price
- £8.33
- Rating
- 4.3/5
- Reviews
- 9,118
- Age
- 8y ago

Dudu Osun Tropical African Black Soap 6 x 150g
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 1,908
- Age
- 13y ago

Dudu-osun Pack of 3 Dudu Osun Soap from Africa Original Black G Black 3x150
- Price
- £5.76
- Rating
- 4.7/5
- Reviews
- 664
- Age
- 11y ago

Organic African Black Soap 100g - Antibacterial Body Face & Hand Wash - Natural Vegan - Dry Skin - Psoriasis - Authentic Raw from Ghana.
- Price
- £5.02
- Rating
- 4.2/5
- Reviews
- 984
- Age
- 6y ago

Shea moisture Organic African Black Soap Bar with Shea Butter 8oz
- Price
- £7.06
- Rating
- 4.3/5
- Reviews
- 11,946
- Age
- 13y ago
Trending
estimated 90-day click momentum
Africa Finest Natural Black Soap Paste (Aloe Vera) (Skin & Scalp Exfoliate & Hydrate) 450g
- Price
- £7.25
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 6y ago

African Black Soap - All Natural Ingredients - Glow Skin - Deep Moisturising Dry Skin with Aloe & Vitamin E Improves Skin Elasticity
- Price
- £3.73
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 1y ago

100g Raw African Black Soap Face Body Wash with Shea Butter -Raw Unrifined 100% Handmade - Hydrates & Balance Oily Skin Clear Impurities Fades Dark Spots - Vitamin E Sodium - 2pc
- Price
- £10.42
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 1y ago

Dudu-osun Pack of 3 Dudu Osun Soap from Africa Original Black G Black 3x150
- Price
- £5.76
- Rating
- 4.7/5
- Reviews
- 664
- Age
- 11y ago

Organic African Black Soap 100g - Antibacterial Body Face & Hand Wash - Natural Vegan - Dry Skin - Psoriasis - Authentic Raw from Ghana.
- Price
- £5.02
- Rating
- 4.2/5
- Reviews
- 984
- Age
- 6y ago
Newest
by launch date
African Black Soap - All Natural Ingredients - Glow Skin - Deep Moisturising Dry Skin with Aloe & Vitamin E Improves Skin Elasticity
- Price
- £3.73
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 1y ago

100g Raw African Black Soap Face Body Wash with Shea Butter -Raw Unrifined 100% Handmade - Hydrates & Balance Oily Skin Clear Impurities Fades Dark Spots - Vitamin E Sodium - 2pc
- Price
- £10.42
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 1y ago

Original Raw African Black Soap (2 Pack) - Authentic Acne Psoriasis Eczema Organic
- Price
- £14.00
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 3y ago

Africa Finest Natural Black Soap Paste (Aloe Vera) (Skin & Scalp Exfoliate & Hydrate) 450g
- Price
- £7.25
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 6y ago

Organic African Black Soap 100g - Antibacterial Body Face & Hand Wash - Natural Vegan - Dry Skin - Psoriasis - Authentic Raw from Ghana.
- Price
- £5.02
- Rating
- 4.2/5
- Reviews
- 984
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
53
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
11%
- PraNaturals48%
- Tropical Naturals13%
- Dudu-osun11%
- Dr Shea7%
- Shea Moisture5%
- EIMASS4%
- Open — no brand owns it (4 brands, 11%)
Demand
African Black Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.4×
Search terms
Top African Black Soap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black soap67K/yr
- african black soap62K/yr
- black african soap12K/yr
- african soap7K/yr
- african black soap organic raw6K/yr
Reviews and returns
What reviews say buyers love and hate about African Black Soap
We read the reviews and the return reasons for every product selling here.
“It smells like a urinal block”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common African Black Soap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









