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Afnan 9pm

Fail

The top 5 brands take 100% of clicks, so Afnan 9pm is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£386K/yr334K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
92%top-5 click share · 4 brands · 63 sellers

Flapen Score

Afnan 9pm against its category

The dotted line is the Beauty average. Past it, Afnan 9pm is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Afnan 9pm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Afnan 9pm 334K times last year and spent an estimated £386K. All 4 brands take every click. Demand peaks in Aug–Sep–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £386K a year.

Searches, last 12 months
334K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
4.4%
Market size, estimated
£386Ka year
Peak month
August2.1× the quietest month
Top search term
afnan 9pm104K searches a year

02 · Price

A sale here is worth £26.18.

Listings sell for £26.18 on average, from £20.52 to £33.82. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £26.18 that is £33K to £39K a year per listing.

Average price
£26.18inside the $15 to $100 sweet spot
Price range
£20.52–£33.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£33K–£39K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #476 within Fragrances. It carries 4,815 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
71%
Out of stock, average day
3.2%
Average rank
#476in Fragrances
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,815per listing
Listings tracked
7

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Afnan 9pm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 214%
  • Brand 35%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Afnan 9pm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Afnan 9pm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • afnan 9pm104K/yr
  • 9pm perfume for men68K/yr
  • 9pm49K/yr
  • 9pm rebel20K/yr
  • afnan 9pm rebel15K/yr
  • 9 pm perfume for men16K/yr
  • 9 pm9K/yr
  • 9pm elixir18K/yr
  • 9pm rebel perfume for men4K/yr
  • 9pm afnan6K/yr

Reviews and returns

What reviews say buyers love and hate about Afnan 9pm

We read the reviews and the return reasons for every product selling here.

73%of positive reviews mention “Smell”
39%of negative reviews mention “Smell”
0.4%of orders come back
“Doesnt smell like you might expect”
A buyer, on “Smell”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Afnan 9pm questions

Answered from the same tracked data.