How competitive is the Afnan 9pm niche on Amazon United Kingdom?

4 brands and 63 sellers compete in Afnan 9pm on Amazon United Kingdom. The top 5 Afnan 9pm products take 92% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Afnan 9pm?

Afnan 9pm buyers on Amazon United Kingdom complain most about Smell, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Afnan 9pm niche?

Afnan 9pm sells for £26.18 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £20.52–£33.82. The average incumbent carries 4,815 reviews — the moat a new listing must climb.

Afnan 9pm

brand-locked demand (top 5 brands take 100% of clicks) — Afnan 9pm doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47

This niche Category average · 2,481 niches

Is Afnan 9pm profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Afnan 9pm is a £386K/yr Amazon United Kingdom market (334K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 43/100.

Afnan 9pm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.4% over the last 90 days and 4.4% of searches end in a purchase.

£386K

revenue / yr

Units sold / yr20K

Search volume / yr-2.4%334K

Conversion rate4.4%

Avg price£26.18

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 63

Top-5 product click share92%

Open market0%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 7 products

Top Afnan 9pm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Afnan 9 PM For Men Eau De Parfum 100ml

Price: £20.52
Rating: 4.5/5
Reviews: 27,178
Age: 7y ago

Afnan 9 PM Elixir Unisex Extrait de Parfum 100ml

Price: £29.87
Rating: 4.5/5
Reviews: 1,792
Age: 12mo ago

9pm | Eau De Parfum 100ml | By Afnan - Naysah

Price: £20.97
Rating: 4.6/5
Reviews: 344
Age: 2y ago

Afnan 9 PM Night Out Unisex Extrait de Parfum 3.4 Fl. Oz

Price: £33.82
Rating: 4.6/5
Reviews: 1,279
Age: 5mo ago

Afnan 9 PM Rebel Unisex Eau De Parfum 100ml

Price: £24.43
Rating: 4.6/5
Reviews: 3,053
Age: 1y ago

Newest

by launch date

Afnan 9 PM Night Out Unisex Extrait de Parfum 3.4 Fl. Oz

Price: £33.82
Rating: 4.6/5
Reviews: 1,279
Age: 5mo ago

9PM Rebel Eau De Parfum 100ml | Long Lasting Fruity Woody Perfume for Men and Women | Aromatic Caramel Vanilla & Amber Fragrance | Unisex Evening Cologne

Price: £33.06
Rating: 4.6/5
Reviews: 6
Age: 8mo ago

Afnan 9 PM Elixir Unisex Extrait de Parfum 100ml

Price: £29.87
Rating: 4.5/5
Reviews: 1,792
Age: 12mo ago

6 AM Perfume for Men Long Lasting Mens Perfume Inspired by A.fnan 9.PM Aftershave Men with Apple Cinnamon Lavender & Bergamot Scent Eau de Parfum for Men 100ml

Price: £20.62
Rating: 4.0/5
Reviews: 54
Age: 1y ago

Afnan 9 PM Rebel Unisex Eau De Parfum 100ml

Price: £24.43
Rating: 4.6/5
Reviews: 3,053
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Afnan79%
Naysah14%
Esme & Co.5%
Youshah Perfumes3%
Open — no brand owns it (0%)

Afnan 9pm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume334KCVR4.4%Products7Brands4Top 5 Brands100%OOS Rate3.2%Rating4.5★Reviews4,815Avg BSR#476

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.1×

Top Afnan 9pm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

afnan 9pm104K/yr -3.7%5.1% conv.
9pm perfume for men68K/yr +2.8%4.0% conv.
9pm49K/yr -7.7%3.0% conv.
9pm rebel20K/yr +62.7%0.9% conv.
afnan 9pm rebel15K/yr +95.1%0.9% conv.
9 pm perfume for men16K/yr -10.0%2.9% conv.
9 pm9K/yr -12.7%2.6% conv.
9pm elixir18K/yr -52.5%4.5% conv.
9pm rebel perfume for men4K/yr +58.6%1.1% conv.
9pm afnan6K/yr -25.7%3.9% conv.

What reviews say buyers love and hate about Afnan 9pm

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Smell73%

“long lasting fragrance”

Value For Money9%

“Great for price”

Durability7%

“Durable and nice”

Quality-Overall5%

“because my bottle is high quality”

Advertised Vs Actual Product2%

“Everything is as it should be”

What buyers complain about

87% of reviews

Smell39%

“Doesnt smell like you might expect”

Durability21%

“it doesn't last long”

Value For Money11%

“cheaper and has more focus on the pineapple note”

Advertised Vs Actual Product7%

“I was misled by it being an Parfum but its not.”

Defective Material/Parts5%

“Broken item”

Afnan 9pm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

56%

2Leak-Proof

10%

3Quality-Overall

4Durability

5Advertised Vs Actual Product

Common Afnan 9pm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Afnan 9pm 43/100 on Amazon United Kingdom — Skip it. The niche generates £386K/yr across 7 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -2.4% over the last 90 days.