afnan 9pm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible£26.18avg listing price — sweet spot $15–$100
Price range
Incredible£20.52–£33.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£386K£386K/yr · 334K searches
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,815.14avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, afnan 9pm is a £386K/yr Amazon United Kingdom market (334K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
afnan 9pm market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- £393K–£524K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #476
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 86%
- Out of stock
- 3.2%
- Avg brand age
- 58 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
63
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Afnan79%
- Naysah14%
- Esme & Co.5%
- Youshah Perfumes3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — -2.4% search growth over the last 90 days.Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.1×
Top afnan 9pm search terms
- afnan 9pm104K/yr
- 9pm perfume for men68K/yr
- 9pm49K/yr
- 9pm rebel20K/yr
- afnan 9pm rebel15K/yr
- 9 pm perfume for men16K/yr
- 9 pm9K/yr
- 9pm elixir18K/yr
- 9pm rebel perfume for men4K/yr
- 9pm afnan6K/yr
Top afnan 9pm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Afnan 9 PM For Men Eau De Parfum 100ml
Afnan£20.524.5★27,178 rev
Afnan 9 PM Elixir Unisex Extrait de Parfum 100ml
Afnan£29.874.5★1,792 rev
9pm | Eau De Parfum 100ml | By Afnan - Naysah
Naysah£20.974.6★344 rev
Afnan 9 PM Night Out Unisex Extrait de Parfum 3.4 Fl. Oz
Afnan£33.824.6★1,279 rev
Afnan 9 PM Rebel Unisex Eau De Parfum 100ml
Afnan£24.434.6★3,053 rev
Newest
by launch dateAfnan 9 PM Night Out Unisex Extrait de Parfum 3.4 Fl. Oz
Afnan£33.821,279 rev
9PM Rebel Eau De Parfum 100ml | Long Lasting Fruity Woody Perfume for Men and Women | Aromatic Caramel Vanilla & Amber Fragrance | Unisex Evening Cologne
Esme & Co.£33.066 rev
Afnan 9 PM Elixir Unisex Extrait de Parfum 100ml
Afnan£29.871,792 rev
6 AM Perfume for Men Long Lasting Mens Perfume Inspired by A.fnan 9.PM Aftershave Men with Apple Cinnamon Lavender & Bergamot Scent Eau de Parfum for Men 100ml
Youshah Perfumes£20.6254 rev
Afnan 9 PM Rebel Unisex Eau De Parfum 100ml
Afnan£24.433,053 rev
Trending
90-day click momentumAfnan 9 PM Night Out Unisex Extrait de Parfum 3.4 Fl. Oz
Afnan£33.824.6★
9PM Rebel Eau De Parfum 100ml | Long Lasting Fruity Woody Perfume for Men and Women | Aromatic Caramel Vanilla & Amber Fragrance | Unisex Evening Cologne
Esme & Co.£33.064.6★
6 AM Perfume for Men Long Lasting Mens Perfume Inspired by A.fnan 9.PM Aftershave Men with Apple Cinnamon Lavender & Bergamot Scent Eau de Parfum for Men 100ml
Youshah Perfumes£20.624.0★
Afnan 9 PM For Men Eau De Parfum 100ml
Afnan£20.524.5★
Afnan 9 PM Elixir Unisex Extrait de Parfum 100ml
Afnan£29.874.5★
What buyers say about afnan 9pm
What buyers praise and complain about, mined from review topics.What buyers love
“long lasting fragrance”
“Great for price”
“Durable and nice”
“because my bottle is high quality”
“Everything is as it should be”
“Very nice and not too overpowering, has a soapy dry down which is very pleasant”
“It's good if you wear it in cold weather”
What buyers complain about
“Doesnt smell like you might expect”
“it doesn't last long”
“cheaper and has more focus on the pineapple note”
“I was misled by it being an Parfum but its not.”
“Broken item”
“There is a reason its cheap”
“Not strong at all”
Top return reasons
Common questions
- Is afnan 9pm profitable to sell on Amazon United Kingdom?
- The niche generates £386K/yr across 7 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the afnan 9pm niche?
- 4 brands and 63 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in afnan 9pm?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.
- When does demand for afnan 9pm peak?
- Demand peaks in Aug–Sep–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the afnan 9pm niche?
- Listings span £20.52–£33.82; the average listing price is £26.18 (sweet spot $15–$100). The average incumbent carries 4,815 reviews — the moat a new listing must climb.