Is afnan profitable to sell on Amazon United Kingdom?

The niche generates £175K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (37/100).

How competitive is the afnan niche?

2 brands and 55 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in afnan?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.6%.

When does demand for afnan peak?

Demand peaks in Jun–Jul–Nov–Dec; the busiest month runs 7.9× the quietest.

What does it cost to enter the afnan niche?

Listings span £24.06–£40.18; the average listing price is £32.16 (sweet spot $15–$100). The average incumbent carries 1,519 reviews — the moat a new listing must climb.

afnan

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible£32.16

avg listing price — sweet spot $15–$100

Price range

Incredible£24.06–£40.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,518.57

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£175K

£175K/yr · 409K searches

Growth

Bad-7.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, afnan is a £175K/yr Amazon United Kingdom market (409K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

afnan market data

Units sold / yr: 13K–15K; avg 2,000–2,500/product
Revenue / yr: £402K–£482K; units × avg price
Conversion rate: 1.3%
Avg BSR: #101
Page quality: 0%
Prime: 71%
Sponsored: 43%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Afnan71%
MY PERFUMES29%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.

Peak months: Jun, Jul, Nov, Dec · busiest ÷ quietest = 7.9×

Open Trend

Top afnan search terms

afnan supremacy collectors edition137K/yr +43.5%2.4% conv.
marwa arabiyat prestige49K/yr -35.6%2.7% conv.
afnan supremacy40K/yr +23.1%2.4% conv.
supremacy collectors edition27K/yr +44.2%2.0% conv.
louis vuitton imagination for men26K/yr +51.8%0.1% conv.
marwa28K/yr -60.2%2.8% conv.
imagination louis vuitton perfume men17K/yr +24.6%0.1% conv.
lv imagination perfume for men11K/yr +29.5%0.0% conv.
marwa perfume for men6K/yr -34.1%3.3% conv.
imagination louis vuitton5K/yr +124.0%0.2% conv.

All search terms

Top afnan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Afnan Supremacy Collectors Edition for Men Eau De Parfum 100ml

Afnan£38.424.6★4,858 rev

Arabiyat Prestige Marwa Eau de Parfum 100ml Silver For Men Made in UAE

MY PERFUMES£40.184.2★803 rev

Afnan Supremacy Not Only Intense Extrait De Parfum Spray for Men 100ml

Afnan£31.314.5★1,911 rev

Arabiyat Prestige Marwa Eau de Parfum 100ml Perfume Silver For Men No Box Only Bag Made in UAE

MY PERFUMES£28.334.2★201 rev

Afnan Supremacy Not Only Intense Extrait De Parfum Spray for Men 150ml

Afnan£36.914.6★383 rev

Newest

by launch date

Arabiyat Prestige Marwa Eau de Parfum 100ml Perfume Silver For Men No Box Only Bag Made in UAE

MY PERFUMES£28.33201 rev

6mo ago

Arabiyat Prestige Marwa Eau de Parfum 100ml Silver For Men Made in UAE

MY PERFUMES£40.18803 rev

1y ago

Afnan Supremacy Collectors Edition for Men Eau De Parfum 100ml

Afnan£38.424,858 rev

1y ago

Afnan Supremacy Not Only Intense Extrait De Parfum Spray for Men 150ml

Afnan£36.91383 rev

2y ago

Afnan Supremacy Not Only Intense Extrait De Parfum Spray for Men 100ml

Afnan£31.311,911 rev

3y ago

What buyers say about afnan

What buyers praise and complain about, mined from review topics.

What buyers love

Smell69%

“Smell Rich”

Value For Money13%

“Excellent value”

Quality-Overall4%

“Decent Performance”

Durability3%

“Excellent longevity”

Gifting Purpose1%

“Smells lovely nice present”

Advertised Vs Actual Product1%

“It met my expectations”

Design-Overall1%

“beautifully designed”

Comfort-Overall1%

“lasts a comfortable 8-10 hours”

Suitability Hot Weather0%

“yeah it lasts the whole day even during hot weather. also depends on your skin type”

Soft Feel0%

“with its own softer”

What buyers complain about

Smell28%

“Very weak perfume”

Durability23%

“it doesn't last”

Value For Money12%

“Not worth it”

Strength3%

“Very weak”

Product Condition3%

“had already been sprayed”

Allergies2%

“Contains some ingredients which has allergy”

Quality-Overall2%

“I'll start by saying it's not as good as the original”

Advertised Vs Actual Product1%

“Not as expected”

Top return reasons

Smell59%

Advertised Vs Actual Product7%

Leak-Proof6%

Quality-Overall5%

Durability4%

Functionality-Overall4%