Afnan
FailThe top 5 brands take 100% of clicks, so Afnan is a Fail.
- Flapen Score
- 37 / 100Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 4737
- Market size
- £175K/yr409K searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 95%top-5 click share · 2 brands · 55 sellers
Flapen Score
Afnan against its category
The dotted line is the Beauty average. Past it, Afnan is stronger. Inside it, weaker.
Market
The Afnan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Afnan 409K times last year and spent an estimated £175K. All 2 brands take every click. Demand peaks in Jun–Jul–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.
- Searches, last 12 months
- 409K
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £175Ka year
- Peak month
- December7.9× the quietest month
- Top search term
- afnan supremacy collectors edition137K searches a year
02 · Price
A sale here is worth £32.16.
Listings sell for £32.16 on average, from £24.06 to £40.18. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At £32.16 that is £64K to £80K a year per listing.
- Average price
- £32.16inside the $15 to $100 sweet spot
- Price range
- £24.06–£40.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £64K–£80K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #101 within Fragrances. It carries 1,519 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 71%
- Out of stock, average day
- 0.0%
- Average rank
- #101in Fragrances
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,519per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Afnan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
55
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Brand 171%
- Brand 229%
- Open — no brand owns it (0%)
Demand
Afnan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Nov, Dec · busiest ÷ quietest = 7.9×
Search terms
Top Afnan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- afnan supremacy collectors edition137K/yr
- marwa arabiyat prestige49K/yr
- afnan supremacy40K/yr
- supremacy collectors edition27K/yr
- louis vuitton imagination for men26K/yr
- marwa28K/yr
- imagination louis vuitton perfume men17K/yr
- lv imagination perfume for men11K/yr
- marwa perfume for men6K/yr
- imagination louis vuitton5K/yr
Reviews and returns
What reviews say buyers love and hate about Afnan
We read the reviews and the return reasons for every product selling here.
“Very weak perfume”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Afnan questions
Answered from the same tracked data.









