How competitive is the Afnan niche on Amazon United Kingdom?

2 brands and 55 sellers compete in Afnan on Amazon United Kingdom. The top 5 Afnan products take 95% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Afnan?

Afnan buyers on Amazon United Kingdom complain most about Smell, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the Afnan niche?

Afnan sells for £32.16 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £24.06–£40.18. The average incumbent carries 1,519 reviews — the moat a new listing must climb.

Afnan

brand-locked demand (top 5 brands take 100% of clicks) — Afnan doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47

This niche Category average · 2,481 niches

Is Afnan profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Afnan is a £175K/yr Amazon United Kingdom market (409K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Nov–Dec. Verdict: Skip it — 37/100.

Afnan: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.5% over the last 90 days and 1.3% of searches end in a purchase.

£175K

revenue / yr

Units sold / yr15K

Search volume / yr-7.5%409K

Conversion rate1.3%

Avg price£32.16

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 55

Top-5 product click share95%

Open market0%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 7 products

Top Afnan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Afnan Supremacy Collectors Edition for Men Eau De Parfum 100ml

Price: £38.42
Rating: 4.6/5
Reviews: 4,858
Age: 1y ago

Arabiyat Prestige Marwa Eau de Parfum 100ml Silver For Men Made in UAE

Price: £40.18
Rating: 4.2/5
Reviews: 803
Age: 1y ago

Afnan Supremacy Not Only Intense Extrait De Parfum Spray for Men 100ml

Price: £31.31
Rating: 4.5/5
Reviews: 1,911
Age: 3y ago

Arabiyat Prestige Marwa Eau de Parfum 100ml Perfume Silver For Men No Box Only Bag Made in UAE

Price: £28.33
Rating: 4.2/5
Reviews: 201
Age: 6mo ago

Afnan Supremacy Not Only Intense Extrait De Parfum Spray for Men 150ml

Price: £36.91
Rating: 4.6/5
Reviews: 383
Age: 2y ago

Newest

by launch date

Arabiyat Prestige Marwa Eau de Parfum 100ml Perfume Silver For Men No Box Only Bag Made in UAE

Price: £28.33
Rating: 4.2/5
Reviews: 201
Age: 6mo ago

Arabiyat Prestige Marwa Eau de Parfum 100ml Silver For Men Made in UAE

Price: £40.18
Rating: 4.2/5
Reviews: 803
Age: 1y ago

Afnan Supremacy Collectors Edition for Men Eau De Parfum 100ml

Price: £38.42
Rating: 4.6/5
Reviews: 4,858
Age: 1y ago

Afnan Supremacy Not Only Intense Extrait De Parfum Spray for Men 150ml

Price: £36.91
Rating: 4.6/5
Reviews: 383
Age: 2y ago

Afnan Supremacy Not Only Intense Extrait De Parfum Spray for Men 100ml

Price: £31.31
Rating: 4.5/5
Reviews: 1,911
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Afnan71%
MY PERFUMES29%
Open — no brand owns it (0%)

Afnan demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume409KCVR1.3%Products7Brands2Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,519Avg BSR#101

Peak months: Jun, Jul, Nov, Dec · busiest ÷ quietest = 7.9×

Top Afnan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

afnan supremacy collectors edition137K/yr +43.5%2.4% conv.
marwa arabiyat prestige49K/yr -35.6%2.7% conv.
afnan supremacy40K/yr +23.1%2.4% conv.
supremacy collectors edition27K/yr +44.2%2.0% conv.
louis vuitton imagination for men26K/yr +51.8%0.1% conv.
marwa28K/yr -60.2%2.8% conv.
imagination louis vuitton perfume men17K/yr +24.6%0.1% conv.
lv imagination perfume for men11K/yr +29.5%0.0% conv.
marwa perfume for men6K/yr -34.1%3.3% conv.
imagination louis vuitton5K/yr +124.0%0.2% conv.

What reviews say buyers love and hate about Afnan

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Smell69%

“Smell Rich”

Value For Money13%

“Excellent value”

Quality-Overall4%

“Decent Performance”

Durability3%

“Excellent longevity”

Gifting Purpose1%

“Smells lovely nice present”

What buyers complain about

75% of reviews

Smell28%

“Very weak perfume”

Durability23%

“it doesn't last”

Value For Money12%

“Not worth it”

Strength3%

“Very weak”

Product Condition3%

“had already been sprayed”

Afnan return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

59%

2Advertised Vs Actual Product

3Leak-Proof

4Quality-Overall

5Durability

Common Afnan questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Afnan 37/100 on Amazon United Kingdom — Skip it. The niche generates £175K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -7.5% over the last 90 days.