How competitive is the Aesop Hand Cream niche on Amazon United Kingdom?

2 brands and 49 sellers compete in Aesop Hand Cream on Amazon United Kingdom. The top 5 Aesop Hand Cream products take 89% of clicks and its top 5 brands hold 96% of demand.

What does it cost to enter the Aesop Hand Cream niche?

Aesop Hand Cream sells for £16.61 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £4.78–£29.04. The average incumbent carries 853 reviews — the moat a new listing must climb.

Aesop Hand Cream

a concentrated shelf (top 5 take 89% of clicks) — Aesop Hand Cream doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47

This niche Category average · 2,481 niches

Is Aesop Hand Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Aesop Hand Cream is a £343K/yr Amazon United Kingdom market (336K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 42/100.

Aesop Hand Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.5% over the last 90 days and 6.2% of searches end in a purchase.

£343K

revenue / yr

Units sold / yr25K

Search volume / yr-20.5%336K

Conversion rate6.2%

Avg price£16.61

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers2 · 49

Top-5 product click share89%

Open market4%

Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 9 products

Top Aesop Hand Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

LOCCITANE - Shea (Karité) Hand Cream - 150 ml

Price: £20.06
Rating: 4.6/5
Reviews: 750
Age: 7mo ago

LOCCITANE - Shea (Karité) Hand Cream - 30 ml

Price: £7.96
Rating: 4.6/5
Reviews: 750
Age: 7mo ago

LOCCITANE - Hand Cream Giftset with Shea Almond & Cherry Blossom

Price: £23.07
Rating: 5.0/5
Reviews: 10
Age: 7mo ago

LOCCITANE - Shea (Karité Confort) Intense Hand Balm Comfort - 150 ml

Price: £21.92
Rating: 4.5/5
Reviews: 101
Age: 7mo ago

LOCCITANE - Almond (Amande Sublime) Perfumed Hand Cream - 75 ml

Price: £15.89
Rating: 4.6/5
Reviews: 750
Age: 4mo ago

Newest

by launch date

LOCCITANE - Almond (Amande Sublime) Perfumed Hand Cream - 75 ml

Price: £15.89
Rating: 4.6/5
Reviews: 750
Age: 4mo ago

LOCCITANE - Hand Cream Giftset with Shea Almond & Cherry Blossom

Price: £23.07
Rating: 5.0/5
Reviews: 10
Age: 7mo ago

LOCCITANE - Shea (Karité) Hand Cream - 150 ml

Price: £20.06
Rating: 4.6/5
Reviews: 750
Age: 7mo ago

LOCCITANE - Shea (Karité) Hand Cream - 30 ml

Price: £7.96
Rating: 4.6/5
Reviews: 750
Age: 7mo ago

LOCCITANE - Shea (Karité Confort) Intense Hand Balm Comfort - 150 ml

Price: £21.92
Rating: 4.5/5
Reviews: 101
Age: 7mo ago

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

Top-5 brand share

96%

Top 20: 96%

Top-5 click share

89%

Top 20: 100%

Open market

L'OCCITANE94%
--4%
BODY & EARTH # LOVE3%

Aesop Hand Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume336KCVR6.2%Products9Brands2Top 5 Brands96%OOS Rate28.7%Rating4.6★Reviews853Avg BSR#70

Top Aesop Hand Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

loccitane hand cream221K/yr -15.2%5.8% conv.
l occitane hand cream50K/yr -30.6%5.7% conv.
aesop hand cream23K/yr -22.0%1.6% conv.
hand cream loccitane13K/yr -31.3%6.2% conv.
loccitane shea butter hand cream7K/yr +1.3%8.9% conv.
loccitane hand cream gift set14K/yr -56.8%3.4% conv.
loccitane hand cream 30ml3K/yr -45.9%4.6% conv.
aesop hand balm2K/yr -39.1%2.3% conv.
l occitane hand cream gift set3K/yr -65.8%2.1% conv.

What reviews say buyers love and hate about Aesop Hand Cream

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Smell19%

“The scent is subtle”

Quality-Overall17%

“Quality Product”

Moist/Dry12%

“Hydrating”

Value For Money9%

“Worth every single penny”

Soft Feel8%

“The cream is great”

What buyers complain about

58% of reviews

Value For Money14%

“Really expensive”

Smell13%

“doesnt smell great”

Size-Overall10%

“Not fit for purpose”

Moist/Dry7%

“Dry and cracked hands”

Durability3%

“doesnt last at all”

Aesop Hand Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

47%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

39%

2Smell

17%

3Value For Money

12%

4Quality-Overall

5Product Condition

Common Aesop Hand Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aesop Hand Cream 42/100 on Amazon United Kingdom — Skip it. The niche generates £343K/yr across 9 tracked products. 5 of 6 products launched in the last 360 days are still selling. Search demand moved -20.5% over the last 90 days.

Aesop Hand Cream buyers on Amazon United Kingdom complain most about Value For Money, Smell, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.