aesop hand cream
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£16.61avg listing price — sweet spot $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good852.67avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.78–£29.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£343K£343K/yr · 336K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, aesop hand cream is a £343K/yr Amazon United Kingdom market (336K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
aesop hand cream market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £332K–£415K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 28.7%
- Avg brand age
- 76 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
49
Top-5 brand share
96%
Top 20: 96%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- L'OCCITANE94%
- --4%
- BODY & EARTH # LOVE3%
Demand
Weekly Amazon search volume, last 29 weeks — -20.5% search growth over the last 90 days.Top aesop hand cream search terms
- loccitane hand cream221K/yr
- l occitane hand cream50K/yr
- aesop hand cream23K/yr
- hand cream loccitane13K/yr
- loccitane shea butter hand cream7K/yr
- loccitane hand cream gift set14K/yr
- loccitane hand cream 30ml3K/yr
- aesop hand balm2K/yr
- l occitane hand cream gift set3K/yr
Top aesop hand cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOCCITANE - Shea (Karité) Hand Cream - 150 ml
L'OCCITANE£20.064.6★750 rev
LOCCITANE - Shea (Karité) Hand Cream - 30 ml
L'OCCITANE£7.964.6★750 rev
LOCCITANE - Hand Cream Giftset with Shea Almond & Cherry Blossom
L'OCCITANE£23.075.0★10 rev
LOCCITANE - Shea (Karité Confort) Intense Hand Balm Comfort - 150 ml
L'OCCITANE£21.924.5★101 rev
LOCCITANE - Almond (Amande Sublime) Perfumed Hand Cream - 75 ml
L'OCCITANE£15.894.6★750 rev
Newest
by launch dateLOCCITANE - Almond (Amande Sublime) Perfumed Hand Cream - 75 ml
L'OCCITANE£15.89750 rev
LOCCITANE - Hand Cream Giftset with Shea Almond & Cherry Blossom
L'OCCITANE£23.0710 rev
LOCCITANE - Shea (Karité) Hand Cream - 150 ml
L'OCCITANE£20.06750 rev
LOCCITANE - Shea (Karité) Hand Cream - 30 ml
L'OCCITANE£7.96750 rev
LOCCITANE - Shea (Karité Confort) Intense Hand Balm Comfort - 150 ml
L'OCCITANE£21.92101 rev
Trending
90-day click momentumLOCCITANE - Almond (Amande Sublime) Perfumed Hand Cream - 75 ml
L'OCCITANE£15.894.6★
LOCCITANE - Hand Cream Giftset with Shea Almond & Cherry Blossom
L'OCCITANE£23.075.0★
LOCCITANE - Shea (Karité) Hand Cream - 150 ml
L'OCCITANE£20.064.6★
LOCCITANE - Shea (Karité Confort) Intense Hand Balm Comfort - 150 ml
L'OCCITANE£21.924.5★
LOCCITANE - Shea (Karité) Hand Cream - 30 ml
L'OCCITANE£7.964.6★
What buyers say about aesop hand cream
What buyers praise and complain about, mined from review topics.What buyers love
“The scent is subtle”
“Quality Product”
“Hydrating”
“Worth every single penny”
“The cream is great”
“absorbs well”
“Easy to use”
“Lovely thick cream”
“Nice size”
“As described”
What buyers complain about
“Really expensive”
“doesnt smell great”
“Not fit for purpose”
“Dry and cracked hands”
“doesnt last at all”
“This hand cream is very average”
“texture annoys smells divine”
“its thick consistency makes it hard to apply evenly to the skin”
“very hard to get out of the tube”
“I stopped using it in the first place because alone, it made my hands parched, shiny and ridiculously wrinkly”
Top return reasons
Common questions
- Is aesop hand cream profitable to sell on Amazon United Kingdom?
- The niche generates £343K/yr across 9 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the aesop hand cream niche?
- 2 brands and 49 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in aesop hand cream?
- Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.2%.
- What does it cost to enter the aesop hand cream niche?
- Listings span £4.78–£29.04; the average listing price is £16.61 (sweet spot $15–$100). The average incumbent carries 853 reviews — the moat a new listing must climb.