Aesop Hand Cream
FailThe top 5 products take 89% of clicks, so Aesop Hand Cream is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £343K/yr336K searches / yr
- 90-day growth
- -20.5%search demand this quarter
- Competition
- 89%top-5 click share · 2 brands · 49 sellers
Flapen Score
Aesop Hand Cream against its category
The dotted line is the Beauty average. Past it, Aesop Hand Cream is stronger. Inside it, weaker.
Market
The Aesop Hand Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aesop Hand Cream 336K times last year and spent an estimated £343K. The top 5 brands take 96% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £343K a year.
- Searches, last 12 months
- 336K
- Growth, 90 days vs prior 90
- -20.5%
- Conversion, latest week
- 6.2%
- Market size, estimated
- £343Ka year
- Top search term
- loccitane hand cream221K searches a year
02 · Price
A sale here is worth £16.61.
Listings sell for £16.61 on average, from £4.78 to £29.04. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £16.61 that is £12K to £17K a year per listing.
- Average price
- £16.61inside the $15 to $100 sweet spot
- Price range
- £4.78–£29.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £12K–£17K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.7% of listings are out of stock. The average listing ranks #70 within Hands & Feet. It carries 853 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 28.7%
- Average rank
- #70in Hands & Feet
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 853per listing
- Listings tracked
- 9
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Aesop Hand Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
49
Top-5 brand share
96%
Top 20: 96%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Brand 194%
- Brand 24%
- Brand 33%
Demand
Aesop Hand Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.2× · 7 of 12 months tracked
Search terms
Top Aesop Hand Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- loccitane hand cream221K/yr
- l occitane hand cream50K/yr
- aesop hand cream23K/yr
- hand cream loccitane13K/yr
- loccitane shea butter hand cream7K/yr
- loccitane hand cream gift set14K/yr
- loccitane hand cream 30ml3K/yr
- aesop hand balm2K/yr
- l occitane hand cream gift set3K/yr
Reviews and returns
What reviews say buyers love and hate about Aesop Hand Cream
We read the reviews and the return reasons for every product selling here.
“Really expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aesop Hand Cream questions
Answered from the same tracked data.









