How competitive is the Abercrombie and Fitch Fierce niche on Amazon United Kingdom?

1 brands and 58 sellers compete in Abercrombie and Fitch Fierce on Amazon United Kingdom. The top 5 Abercrombie and Fitch Fierce products take 91% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Abercrombie and Fitch Fierce niche?

Abercrombie and Fitch Fierce sells for £36.36 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £14.07–£50.78. The average incumbent carries 982 reviews — the moat a new listing must climb.

Abercrombie and Fitch Fierce

brand-locked demand (top 5 brands take 100% of clicks) — Abercrombie and Fitch Fierce doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47

This niche Category average · 2,481 niches

Is Abercrombie and Fitch Fierce profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Abercrombie and Fitch Fierce is a £59K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Abercrombie and Fitch Fierce: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +19.3% over the last 90 days and 6.3% of searches end in a purchase.

£59K

revenue / yr

Units sold / yr2K

Search volume / yr+19.3%26K

Conversion rate6.3%

Avg price£36.36

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 58

Top-5 product click share91%

Open market0%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 7 products

Top Abercrombie and Fitch Fierce products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Abercrombie & Fitch Fierce Cologne 100 ml

Price: £34.88
Rating: 4.4/5
Reviews: 95
Age: 2y ago

ABERCROMBIE & FITCH FIERCE EDC 100 ML

Price: £39.11
Rating: 4.4/5
Reviews: 558
Age: 9y ago

ABERCROMBIE & FITCH Fierce Cologne Eau de Cologne 200 ml

Price: £50.78
Rating: 4.5/5
Reviews: 180
Age: 2y ago

Abercrombie & Fitch Fierce Cologne 50 ml

Price: £32.25
Rating: 4.7/5
Reviews: 21
Age: 2y ago

Abercrombie & Fitch Fierce - 50 ml

Price: £36.80
Rating: 4.5/5
Reviews: 1,558
Age: 13y ago

Newest

by launch date

Abercrombie & Fitch Fierce Cologne 100 ml

Price: £34.88
Rating: 4.4/5
Reviews: 95
Age: 2y ago

ABERCROMBIE & FITCH Fierce Cologne Eau de Cologne 200 ml

Price: £50.78
Rating: 4.5/5
Reviews: 180
Age: 2y ago

Abercrombie & Fitch Fierce Cologne 50 ml

Price: £32.25
Rating: 4.7/5
Reviews: 21
Age: 2y ago

ABERCROMBIE & FITCH Naturally Fierce Eau de Parfum (100 ml)

Price: £14.07
Rating: 4.3/5
Reviews: 612
Age: 5y ago

ABERCROMBIE & FITCH FIERCE EDC 100 ML

Price: £39.11
Rating: 4.4/5
Reviews: 558
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Abercrombie & Fitch100%
Open — no brand owns it (0%)

Abercrombie and Fitch Fierce demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume26KCVR6.3%Products7Brands1Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews982Avg BSR#223

What reviews say buyers love and hate about Abercrombie and Fitch Fierce

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Smell44%

“The most delicious fresh scent”

Value For Money28%

“Great value”

Quality-Overall17%

“Great product”

What buyers complain about

67% of reviews

Quality-Overall17%

“quality is wavering”

Value For Money17%

“Quite expensive”

Smell17%

“What was once a fragrance that lasted for hours”

Durability17%

“felt worth every penny now fades extremely quickly”

Abercrombie and Fitch Fierce return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

70%

2Color

15%

3Shape/Style

10%

4Strength

Common Abercrombie and Fitch Fierce questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Abercrombie and Fitch Fierce 45/100 on Amazon United Kingdom — Skip it. The niche generates £59K/yr across 7 tracked products. Search demand moved +19.3% over the last 90 days.

Abercrombie and Fitch Fierce buyers on Amazon United Kingdom complain most about Quality-Overall, Value For Money, Smell, the themes mined from the niche's reviews. Its return rate is 0.4%.