Abercrombie and Fitch Fierce
FailThe top 5 brands take 100% of clicks, so Abercrombie and Fitch Fierce is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £59K/yr26K searches / yr
- 90-day growth
- +19.3%search demand this quarter
- Competition
- 91%top-5 click share · 1 brands · 58 sellers
Flapen Score
Abercrombie and Fitch Fierce against its category
The dotted line is the Beauty average. Past it, Abercrombie and Fitch Fierce is stronger. Inside it, weaker.
Market
The Abercrombie and Fitch Fierce market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Abercrombie and Fitch Fierce 26K times last year and spent an estimated £59K. One brand takes every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- +19.3%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £59Ka year
- Top search term
- abercrombie and fitch fierce20K searches a year
02 · Price
A sale here is worth £36.36.
Listings sell for £36.36 on average, from £14.07 to £50.78. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £36.36 that is £4K to £9K a year per listing.
- Average price
- £36.36inside the $15 to $100 sweet spot
- Price range
- £14.07–£50.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£9K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #223 within Fragrances. It carries 982 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 71%
- Out of stock, average day
- 0.0%
- Average rank
- #223in Fragrances
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 982per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Abercrombie and Fitch Fierce products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Abercrombie & Fitch Fierce Cologne 100 ml
- Price
- £34.88
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 2y ago

ABERCROMBIE & FITCH FIERCE EDC 100 ML
- Price
- £39.11
- Rating
- 4.4/5
- Reviews
- 558
- Age
- 9y ago

ABERCROMBIE & FITCH Fierce Cologne Eau de Cologne 200 ml
- Price
- £50.78
- Rating
- 4.5/5
- Reviews
- 180
- Age
- 2y ago

Abercrombie & Fitch Fierce Cologne 50 ml
- Price
- £32.25
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 2y ago

Abercrombie & Fitch Fierce - 50 ml
- Price
- £36.80
- Rating
- 4.5/5
- Reviews
- 1,558
- Age
- 13y ago
Trending
estimated 90-day click momentum
ABERCROMBIE & FITCH Fierce Cologne Eau de Cologne 200 ml
- Price
- £50.78
- Rating
- 4.5/5
- Reviews
- 180
- Age
- 2y ago

Abercrombie & Fitch Fierce Eau de Cologne 100ml (Man)
- Price
- £46.65
- Rating
- 4.4/5
- Reviews
- 3,851
- Age
- 16y ago

Abercrombie & Fitch Fierce Cologne 100 ml
- Price
- £34.88
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 2y ago

Abercrombie & Fitch Fierce Cologne 50 ml
- Price
- £32.25
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 2y ago

ABERCROMBIE & FITCH FIERCE EDC 100 ML
- Price
- £39.11
- Rating
- 4.4/5
- Reviews
- 558
- Age
- 9y ago
Newest
by launch date
Abercrombie & Fitch Fierce Cologne 100 ml
- Price
- £34.88
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 2y ago

ABERCROMBIE & FITCH Fierce Cologne Eau de Cologne 200 ml
- Price
- £50.78
- Rating
- 4.5/5
- Reviews
- 180
- Age
- 2y ago

Abercrombie & Fitch Fierce Cologne 50 ml
- Price
- £32.25
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 2y ago

ABERCROMBIE & FITCH Naturally Fierce Eau de Parfum (100 ml)
- Price
- £14.07
- Rating
- 4.3/5
- Reviews
- 612
- Age
- 5y ago

ABERCROMBIE & FITCH FIERCE EDC 100 ML
- Price
- £39.11
- Rating
- 4.4/5
- Reviews
- 558
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
58
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- Abercrombie & Fitch100%
- Open — no brand owns it (0%)
Demand
Abercrombie and Fitch Fierce search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7× · 10 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Abercrombie and Fitch Fierce
We read the reviews and the return reasons for every product selling here.
“quality is wavering”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Abercrombie and Fitch Fierce questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









