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Abercrombie and Fitch Fierce

Fail

The top 5 brands take 100% of clicks, so Abercrombie and Fitch Fierce is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£59K/yr26K searches / yr
90-day growth
+19.3%search demand this quarter
Competition
91%top-5 click share · 1 brands · 58 sellers

Flapen Score

Abercrombie and Fitch Fierce against its category

The dotted line is the Beauty average. Past it, Abercrombie and Fitch Fierce is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Abercrombie and Fitch Fierce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Abercrombie and Fitch Fierce 26K times last year and spent an estimated £59K. One brand takes every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+19.3%
Conversion, latest week
6.3%
Market size, estimated
£59Ka year
Top search term
abercrombie and fitch fierce20K searches a year

02 · Price

A sale here is worth £36.36.

Listings sell for £36.36 on average, from £14.07 to £50.78. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £36.36 that is £4K to £9K a year per listing.

Average price
£36.36inside the $15 to $100 sweet spot
Price range
£14.07–£50.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #223 within Fragrances. It carries 982 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#223in Fragrances
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
982per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Abercrombie and Fitch Fierce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Abercrombie and Fitch Fierce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.7× · 10 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Abercrombie and Fitch Fierce

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Smell”
17%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“quality is wavering”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Abercrombie and Fitch Fierce questions

Answered from the same tracked data.