6% Peroxide Developer
FailPrices span $1.52–$11.37, mostly outside the sweet spot, so 6% Peroxide Developer is a Fail.
- Flapen Score
- 40 / 100Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 4740
- Market size
- £148K/yr128K searches / yr
- 90-day growth
- -8.5%search demand this quarter
- Competition
- 68%top-5 click share · 9 brands · 141 sellers
Flapen Score
6% Peroxide Developer against its category
The dotted line is the Beauty average. Past it, 6% Peroxide Developer is stronger. Inside it, weaker.
Market
The 6% Peroxide Developer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 6% Peroxide Developer 128K times last year and spent an estimated £148K. The top 5 brands take 88% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 15.8% of those searches ended in a purchase.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- -8.5%
- Conversion, latest week
- 15.8%
- Market size, estimated
- £148Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- 20 volume developer37K searches a year
02 · Price
A sale here is worth £7.29.
Listings sell for £7.29 on average, from £1.52 to £11.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £7.29 that is £7K to £9K a year per listing.
- Average price
- £7.29under the $15 to $100 sweet spot
- Price range
- £1.52–£11.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #38 within Hair Colour. It carries 2,551 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 89%
- Out of stock, average day
- 5.3%
- Average rank
- #38in Hair Colour
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,551per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top 6% Peroxide Developer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
141
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
7%
- Brand 147%
- Brand 215%
- Brand 311%
- Brand 48%
- Brand 57%
- Brand 65%
- Open — no brand owns it (3 brands, 7%)
Demand
6% Peroxide Developer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top 6% Peroxide Developer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 20 volume developer37K/yr
- developer 20 volume17K/yr
- wella developer16K/yr
- developer15K/yr
- welloxon perfect 6 vol10K/yr
- wella peroxide8K/yr
- wella welloxon perfect 6 percent 20 vol7K/yr
- hair developer7K/yr
- wella developer 20 volume6K/yr
- 20% volume developer6K/yr
Reviews and returns
What reviews say buyers love and hate about 6% Peroxide Developer
We read the reviews and the return reasons for every product selling here.
“the product had seeped out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 6% Peroxide Developer questions
Answered from the same tracked data.









