58
lego friends
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£24.82avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Market size
Great£1.6M£1.6M/yr · 2.0M searches
Price range
Good£6.13–£122.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,252.4avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand