51
ball pit balls
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Price range
Good£5.20–£33.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+35.2%90-day search growth — must beat 0% to launch
Market size
Good£368K£368K/yr · 584K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,421.14avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.68avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand