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baby doll nappies
Skip itPrices mostly outside the sweet spot ($4.07–$7.90) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Review moat
Good815.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£6.11avg listing price — sweet spot $15–$100
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Market size
Bad£28K£28K/yr · 51K searches
Price range
Bad£4.07–£7.90cheapest to priciest tracked listing — scored on the share inside $15–$100