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Worth a lookShows searches that convert (14.2% search→purchase), but a small market ($55K/yr) keeps it on the watch list.
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good817.89avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.55avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£3.54–£22.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 33K searches