39
a-z dividers a4
Skip itPrices mostly outside the sweet spot ($1.55–$16.45) — this niche doesn't clear our bar today.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great429.36avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.49avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Market size
Bad£66K£66K/yr · 33K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Price range
Bad£1.55–£16.45cheapest to priciest tracked listing — scored on the share inside $15–$100