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Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.08–$10.99) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Review moat
Great440.59avg incumbent reviews — the moat a new listing must climb
Market size
Okay£115K£115K/yr · 300K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Avg price
Bad£3.94avg listing price — sweet spot $15–$100
Price range
Bad£2.08–£10.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand