67
dry bag
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£15.83avg listing price — sweet spot $15–$100
Price range
Good£4.49–£120.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Good+52.7%90-day search growth — must beat 0% to launch
Market size
Good£454K£454K/yr · 1.1M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,025.12avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand