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Electric Guitar Strings

Fail

The top 5 brands take 100% of clicks, so Electric Guitar Strings is a Fail.

Flapen Score
42
42 / 100
Ranks 101 of 171 Musical Instruments & DJ niches · −2 vs the category median of 44
Market size
£566K/yr348K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
68%top-5 click share · 5 brands · 27 sellers

Flapen Score

Electric Guitar Strings against its category

The dotted line is the Musical Instruments & DJ average. Past it, Electric Guitar Strings is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Guitar Strings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Guitar Strings 348K times last year and spent an estimated £566K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £566K a year.

Searches, last 12 months
348K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
14.3%
Market size, estimated
£566Ka year
Peak month
December1.8× the quietest month
Top search term
electric guitar strings138K searches a year

02 · Price

A sale here is worth £11.39.

Listings sell for £11.39 on average, from £4.70 to £20.21. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £11.39 that is £23K to £28K a year per listing.

Average price
£11.39under the $15 to $100 sweet spot
Price range
£4.70–£20.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£23K–£28K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #125 within Musical Instruments & DJ. It carries 18,251 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#125in Musical Instruments & DJ
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
18,251per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Electric Guitar Strings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£57K£113K£170K£226K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Ernie Ball79%
  • Adagio15%
  • D'Addario3%
  • Elixir2%
  • GZGRYTRC2%

Demand

Electric Guitar Strings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Electric Guitar Strings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric guitar strings138K/yr
  • ernie ball strings81K/yr
  • guitar strings electric37K/yr
  • ernie ball24K/yr
  • ernie ball regular slinky 10-466K/yr
  • electric guitar strings 10-468K/yr
  • electric guitar strings 9-427K/yr
  • guitar strings 9-424K/yr
  • guitar strings 10-464K/yr
  • ernie ball regular slinky8K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Guitar Strings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strap/String Quality27%+1.02

will change my review down if any of the thinner strings break way sooner than more established brands

Strings snap

G string broke after 2 weeks

Tune Retention15%−0.10

Absolutely crap... they snap before you can even tighten them to tune

after 2 weeks on the guitar the G string broke

Rusts/Corrodes10%−0.07

when opened they were rusty

Rusty strings

Quality-Overall10%+0.86

Not particularly great quality

Durability10%−0.03

Top E snapped after a day

Love

Strap/String Quality33%+1.02

Great strings

Excellent quality strings

Great strings for slide playing

Quality-Overall22%+0.86

Excellent Product

Reliable Quality

Good quality smooth and good tone

Value For Money19%+0.86

Decent value

Value

Good value for money

Audio Quality11%+1.93

Sound great, feel great

Sound great with a nice tone

nice crisp sound from them

Durability6%−0.03

last long enough

last way longer

Return

0.2% Return rate 18% Fixable by listing

Strap/String Quality33%█▄▁▆▃▃

will change my review down if any of the thinner strings break way sooner than more established brands

Strings snap

G string broke after 2 weeks

Quality-Overall13%▁▁▁█▇▇

Not particularly great quality

Tune Retention13%▁▁▁▁█▁

Absolutely crap... they snap before you can even tighten them to tune

after 2 weeks on the guitar the G string broke

Size-Overall13%▁█▁▁▁▃
Durability4%

Top E snapped after a day

FAQ

Common Electric Guitar Strings questions

Answered from the same tracked data.