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Dj Headphones

Fail

Demand is soft, at -13.1% this quarter, so Dj Headphones is a Fail.

Flapen Score
41
41 / 100
Ranks 106 of 171 Musical Instruments & DJ niches · −3 vs the category median of 44
Market size
£290K/yr137K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
71%top-5 click share · 9 brands · 54 sellers

Flapen Score

Dj Headphones against its category

The dotted line is the Musical Instruments & DJ average. Past it, Dj Headphones is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dj Headphones market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dj Headphones 137K times last year and spent an estimated £290K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £290K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
3.9%
Market size, estimated
£290Ka year
Peak month
December3.0× the quietest month
Top search term
dj headphones77K searches a year

02 · Price

A sale here is worth £55.01.

Listings sell for £55.01 on average, from £10.26 to £131.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £55.01 that is £6K to £14K a year per listing.

Average price
£55.01inside the $15 to $100 sweet spot
Price range
£10.26–£131.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£6K–£14K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #14 within Musical Instruments & DJ. It carries 4,558 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#14in Musical Instruments & DJ
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,558per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Dj Headphones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£29K£58K£87K£116K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

54

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

5%

  • Pioneer DJ46%
  • Numark18%
  • OneOdio13%
  • Sennheiser10%
  • Roxel3%
  • Ortizan3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Dj Headphones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Dj Headphones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dj headphones77K/yr
  • dj headphones wired22K/yr
  • pioneer headphones13K/yr
  • pioneer dj headphones18K/yr
  • headphones dj3K/yr
  • dj headphones pioneer3K/yr

Reviews and returns

What reviews say buyers love and hate about Dj Headphones

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Audio Quality14%−0.02

Sound quality wasnt that great

you get crackling until over time the audio is just so crap you can't hear anything

No crispness to the audio

Durability11%−0.27

Broke after one hour

It broke within a few months

Not particularly durable

Quality-Overall10%+1.36

the build quality is awful

the product Is cheap and flimsy

Awful Product Quality

Size-Overall6%−0.06

Does not fit

The cable is a bit too long

A bit big

Value For Money6%+0.64

Not worth the box they come in

Bit expensive on Amazon

Not expecting much for the price I paid

Love

Audio Quality28%−0.02

Headphones are good

Good sound

Good clear sound

Quality-Overall19%+1.36

the build quality is excellent

Excellent quality

The build quality feels solid

Value For Money14%+0.64

Good value for money

Excellent value for money

Fantastic for the price

Comfort-Overall9%+1.05

They are comfortable

headband is comfortable too

Really nice comfy headphones

Size-Overall3%−0.06

Comfortable fit

Fits my head well

Fits over the ears perfectly and sounds great

Return

2.4% Return rate 21% Fixable by listing

Audio Quality18%▇█▇▇▅█

Sound quality wasnt that great

you get crackling until over time the audio is just so crap you can't hear anything

No crispness to the audio

Size-Overall14%▄▄▃█▅▄

Does not fit

The cable is a bit too long

A bit big

Functionality-Overall9%█▄▇▅▄▃
Comfort-Overall8%▆▄█▅▅▄

VERY uncomfortable

Uncomfortable headphones

not comfortable to wear personally

Quality-Overall7%▅█▇▇▄▅

the build quality is awful

the product Is cheap and flimsy

Awful Product Quality

FAQ

Common Dj Headphones questions

Answered from the same tracked data.