Fan
Fan clears our launch bar: a $33.8M/yr market growing >1,000% this quarter with returns at 0.5%.
Flapen Score
Is Fan profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fan is a £33.8M/yr Amazon United Kingdom market (48.7M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 82/100.
Fan: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved >1,000% over the last 90 days and 2.0% of searches end in a purchase.
£33.8M
revenue / yr
Who owns the niche?
The top 5 brands hold 53% of demand, so 47% of the market is open.
47%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 75 products
Top Fan products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Amazon Basics 28 (71 cm) 60-Degree Oscillating Tower Fan for Bedroom Living Room Office With 3 Speeds Intuitive Mechanical Control Matte Black 35W 27.8 x 9.4 x 9.4 (71 cm x 24 cm x 24 cm)
- Price
- £26.14
- Rating
- 4.1/5
- Reviews
- 455
- Age
- 2y ago
Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900E
- Price
- £23.04
- Rating
- 4.5/5
- Reviews
- 28,487
- Age
- 15y ago
DREO 20dB Silent Tower Fan 28 ft/s Velocity Electric Cooling Fan with Remote 90 Oscillating 8 Speeds 4 Modes 8H Timer LED Display 220-240V Black
- Price
- £62.17
- Rating
- 4.5/5
- Reviews
- 46,721
- Age
- 4y ago
Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900NE1 - Blue
- Price
- £23.45
- Rating
- 4.5/5
- Reviews
- 28,488
- Age
- 3y ago
Levoit 20dB Silent Tower Fan 5.5W-26W Energy Saving Fan for Bedroom & Home
- Price
- £68.81
- Rating
- 4.5/5
- Reviews
- 10,789
- Age
- 2y ago
Trending
90-day click momentum
Abode 16 Inch Lightweight Pedestal Fan 3 Speeds Wide-Angled Oscillation Powerful Airflow Adjustable Height White - APPF1621-AZ
- Price
- £18.99
- Rating
- 4.0/5
- Reviews
- 335
- Age
- 10mo ago
Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900NE1 - Blue
- Price
- £23.45
- Rating
- 4.5/5
- Reviews
- 28,488
- Age
- 3y ago
TANNESS 16 Oscillating Pedestal Fan - 3-Speed Quiet Cooling - Adjustable 120cm Stand - 80 Oscillation - Cross Base - Aluminium Motor - Floor Standing Fan for Home Office & Bedroom White
- Price
- £21.04
- Rating
- 4.2/5
- Reviews
- 241
- Age
- 1y ago
Russell Hobbs 9 Inch Portable Desk Fan 2 Speeds Wide-Angled Oscillation Quiet Operation Perfect for Bedroom or Office White - RHPDF0921
- Price
- £14.76
- Rating
- 4.0/5
- Reviews
- 6,534
- Age
- 4y ago
Amazon Basics Height & Tilt Angle Adjustable Oscillating Digital Dual 5-Blade 12-Speed Standing Pedestal Fan with Remote Control White
- Price
- £48.91
- Rating
- 4.6/5
- Reviews
- 2,563
- Age
- 6y ago
Newest
by launch dateAbode 16 Inch Lightweight Pedestal Fan 3 Speeds Wide-Angled Oscillation Powerful Airflow Adjustable Height White - APPF1621-AZ
- Price
- £18.99
- Rating
- 4.0/5
- Reviews
- 335
- Age
- 10mo ago
Levoit 23dB Silent Tower Fan Bladeless Fan for Bedroom Energy Efficient
- Price
- £59.96
- Rating
- 4.5/5
- Reviews
- 10,789
- Age
- 1y ago
A2Z 16 Inch Pedestal Fan Oscillating Cooling Appliance with 3 Speeds
- Price
- £19.20
- Rating
- 4.1/5
- Reviews
- 215
- Age
- 1y ago
A2Z 16 Inch Pedestal Fan 3 Speed Oscillating Standing Floor Airflow
- Price
- £20.99
- Rating
- 3.8/5
- Reviews
- 264
- Age
- 1y ago
![DREO 20 dB Silent Standing Fan for Bedroom 42 Pedestal Fans with Remote 90 Oscillating 90 Manual Vertical Cooling Fan 8 Speeds Adjustable Height 8H Timer LED Display[Upgraded] Black](https://m.media-amazon.com/images/I/31bTJfbNqgL.jpg)
DREO 20 dB Silent Standing Fan for Bedroom 42 Pedestal Fans with Remote 90 Oscillating 90 Manual Vertical Cooling Fan 8 Speeds Adjustable Height 8H Timer LED Display[Upgraded] Black
- Price
- £62.20
- Rating
- 4.7/5
- Reviews
- 6,623
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
Brands
40 rising
Sellers
129
Top-5 brand share
53%
Top 20: 85%
Top-5 click share
28%
Top 20: 59%
Open market
43%
- DREO14%
- Amazon Basics12%
- Honeywell11%
- Levoit9%
- Russell Hobbs6%
- A2Z4%
Fan demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 81.9×
Top Fan search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fan17.1M/yr
- fans & cooling7.4M/yr
- fans4.5M/yr
- tower fan4.0M/yr
- desk fan2.3M/yr
- pedestal fan1.8M/yr
- cooling fan1.6M/yr
- floor fan1.5M/yr
- standing fan1.5M/yr
- fan tower1.1M/yr
What reviews say buyers love and hate about Fan
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“affordable price”
“A+ quality”
“Low noise”
“It's sturdy”
“easy assembly”
What buyers complain about
70% of reviews“Makes alot of noise”
“Very cheap quality”
“Expected more for the price”
“its not fit properly”
“Breaks easily”
Fan return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
24%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fan questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
