Strimmer
PassStrimmer scores 82 out of 100, a Pass. Shoppers spend $3.1M a year here, search demand grew +242.5% this quarter, and returns run at 1.0% of orders.
- Flapen Score
- 82 / 100Top 1% of 5,777 Home & Garden niches · +31 vs the category median of 5182
- Market size
- £3.1M/yr3.0M searches / yr
- 90-day growth
- +242.5%search demand this quarter
- Competition
- 37%top-5 click share · 24 brands · 98 sellers
Flapen Score
Strimmer against its category
The dotted line is the Home & Garden average. Past it, Strimmer is stronger. Inside it, weaker.
Market
The Strimmer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Strimmer 3.0M times last year and spent an estimated £3.1M. The top 5 brands take 59% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 82 out of 100, a Pass.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +242.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.1M a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- +242.5%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £3.1Ma year
- Peak month
- May22.7× the quietest month
- Top search term
- strimmer880K searches a year
02 · Price
A sale here is worth £36.16.
Listings sell for £36.16 on average, from £18.10 to £76.89. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £36.16 that is £54K to £72K a year per listing.
- Average price
- £36.16inside the $15 to $100 sweet spot
- Price range
- £18.10–£76.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £54K–£72K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #57 within Mowers & Outdoor Power Tools. It carries 1,965 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 98%
- Out of stock, average day
- 13.3%
- Average rank
- #57in Mowers & Outdoor Power Tools
- Average rating
- 4.07 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,965per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 12 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Strimmer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bosch Electric Grass Trimmer EasyGrassCut 26
- Price
- £25.03
- Rating
- 4.2/5
- Reviews
- 2,770
- Age
- 4y ago
21V Cordless Strimmer Telescopic Lightweight Grass Trimmer with 6xMetal Blades & 10xPlastic Blades 2 x 2000mAh Battery Electric Garden Strimmer Grass Cutter for Lawn Edger Pruning Weed
- Price
- £34.55
- Rating
- 4.0/5
- Reviews
- 2,595
- Age
- 3y ago
EVOKRYL Aero X1 Metal Blade Cordless Strimmer 21v Grass Trimmers Easy to use 3.2LBS weight Grass Trimmer For Lawns and Farmland DIY Garden Lawn Care (Black)
- Price
- £36.60
- Rating
- 4.2/5
- Reviews
- 800
- Age
- 1y ago
Flymo Contour 500E Electric Grass Trimmer and Edger 500 W Cutting Width 25 cm Orange
- Price
- £39.73
- Rating
- 4.2/5
- Reviews
- 6,346
- Age
- 11y ago
VOERJIA Cordless Grass Trimmer 21V 30cm Cutting Diameter Garden Strimmer with 2 Batteries & Charger Auto Line Feed 8 Spools Included 2-in-1 Lawn Edger with 90 Adjustable Head Pro Edition-LCD
- Price
- £47.32
- Rating
- 3.8/5
- Reviews
- 157
- Age
- 6mo ago
Trending
90-day click momentum
VOERJIA Cordless Strimmer Lightweight 750W with LCD Battery Display Grass Trimmer and Brush Cutter with 2 x 2.0Ah Battery and Charger 14-Piece 4-in-1 Garden Kit (Pro Edition)
- Price
- £30.41
- Rating
- 4.1/5
- Reviews
- 305
- Age
- 7mo ago
POSENPRO 350W Grass Trimmer Corded 23cm AC Electric String Trimmer Lawn Trimmer Garden Strimmer Grass Cutter Machine Line Trimmer for Brake Disassembly Garden Tools
- Price
- £25.82
- Rating
- 3.6/5
- Reviews
- 258
- Age
- 2y ago
Metal Blade Cordless Strimmer 21v Grass Trimmers 27 Blades 15cm Cutting Diameter Cordless Strimmer Retractable Handle For Lawn Garden
- Price
- £32.21
- Rating
- 4.1/5
- Reviews
- 1,910
- Age
- 2y ago
Metal Blade Cordless Strimmer 21v Grass Trimmers 27 Blades 15cm Cutting Diameter Cordless Strimmer Retractable Handle For Lawn Garden
- Price
- £36.86
- Rating
- 3.9/5
- Reviews
- 211
- Age
- 2y ago
Cordless Strimmer 21V 4 in 1 Grass Trimmer 800W 28 Blade Telescopic 90 Head 2 * 4000mAh Battery Dual Switch Foldable Lightweight for Lawn Garden Grass Cutter
- Price
- £39.77
- Rating
- 3.4/5
- Reviews
- 81
- Age
- 8mo ago
Newest
by launch dateVOERJIA Cordless Grass Trimmer 21V 30cm Cutting Diameter Garden Strimmer with 2 Batteries & Charger Auto Line Feed 8 Spools Included 2-in-1 Lawn Edger with 90 Adjustable Head Pro Edition-LCD
- Price
- £47.32
- Rating
- 3.8/5
- Reviews
- 157
- Age
- 6mo ago
Flymo SimpliTrim 230 2-in-1 Grass Trimmer and Edger
- Price
- £21.88
- Rating
- 3.5/5
- Reviews
- 179
- Age
- 7mo ago
Flymo SimpliTrim 230 Plus 2-in-1 Grass Trimmer and Edger with Balancing Wheel
- Price
- £23.83
- Rating
- 3.3/5
- Reviews
- 150
- Age
- 7mo ago
VOERJIA Cordless Strimmer Lightweight 750W with LCD Battery Display Grass Trimmer and Brush Cutter with 2 x 2.0Ah Battery and Charger 14-Piece 4-in-1 Garden Kit (Pro Edition)
- Price
- £30.41
- Rating
- 4.1/5
- Reviews
- 305
- Age
- 7mo ago
Cordless Strimmer 21V 4 in 1 Grass Trimmer 800W 28 Blade Telescopic 90 Head 2 * 4000mAh Battery Dual Switch Foldable Lightweight for Lawn Garden Grass Cutter
- Price
- £39.77
- Rating
- 3.4/5
- Reviews
- 81
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
24 falling
Sellers
98
Top-5 brand share
59%
Top 20: 95%
Top-5 click share
37%
Top 20: 72%
Open market
33%
- Bosch21%
- Flymo12%
- EVOKRYL10%
- SMILOVII9%
- Wrneaoch8%
- VOERJIA7%
Demand
Strimmer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 22.7×
Search terms
Top Strimmer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- strimmer880K/yr
- cordless strimmer431K/yr
- strimmer cordless307K/yr
- grass trimmer291K/yr
- garden strimmer182K/yr
- battery strimmer127K/yr
- grass cutter113K/yr
- grass strimmer106K/yr
- cordless strimmer with battery and charger61K/yr
- strimmers58K/yr
Reviews and returns
What reviews say buyers love and hate about Strimmer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not last
breaks easily
broke with first use
Inferior quality
Cheap quality
flimsy build quality makes it impossible to recommend
take far longer to charge than that
Dont charge at all
Unable to charge
Short Battery Life
Poor battery life
battery doesnt last long
they don't cut very well
doesn't cut grass well at all
Cannot cut anyway other than flat
Love
Money well spent
Great value for money
Excellent value
Very good lightweight design
Lightweight & easy to use
It is a lightweight unit
Cuts like butter
Cuts very well
good variety of blades
Excellent solid quality
EXCELLENT PRODUCT
Great build quality for price
Easier to use
easy to change the blades
easy to carry
Return
1.0% Return rate 6% Fixable by listing
Wont work as expected
Did not work
Not functioning very well
Does not last
breaks easily
broke with first use
take far longer to charge than that
Dont charge at all
Unable to charge
Inferior quality
Cheap quality
flimsy build quality makes it impossible to recommend
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Strimmer questions
Answered from the same tracked data.