Skip to content

Stress Balls

Fail

Prices span $4.91–$13.61, mostly outside the sweet spot, so Stress Balls is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£490K/yr1.4M searches / yr
90-day growth
-17.5%search demand this quarter
Competition
77%top-5 click share · 11 brands · 23 sellers

Flapen Score

Stress Balls against its category

The dotted line is the Health & Personal Care average. Past it, Stress Balls is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stress Balls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stress Balls 1.4M times last year and spent an estimated £490K. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £490K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
4.5%
Market size, estimated
£490Ka year
Peak month
December2.7× the quietest month
Top search term
stress balls for adults513K searches a year

02 · Price

A sale here is worth £7.89.

Listings sell for £7.89 on average, from £4.91 to £13.61. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £7.89 that is £16K to £20K a year per listing.

Average price
£7.89under the $15 to $100 sweet spot
Price range
£4.91–£13.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£16K–£20K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #55 within Medical Supplies & Equipment. It carries 1,449 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#55in Medical Supplies & Equipment
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,449per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
20 months

Products

Top Stress Balls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£49K£98K£147K£196K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

23

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

12%

  • LETREEN44%
  • Fanwer19%
  • Geebymol9%
  • ALMAH7%
  • MindPanda5%
  • voidbiov4%
  • Open — no brand owns it (5 brands, 12%)

Demand

Stress Balls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.7×

Search terms

Top Stress Balls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stress balls for adults513K/yr
  • stress balls354K/yr
  • stress ball248K/yr
  • stress ball for kids106K/yr
  • stress balls fidgets36K/yr
  • stress balls for kids29K/yr
  • large stress balls9K/yr
  • stress ball for adults16K/yr
  • stress balls for adults anxiety8K/yr
  • kids stress ball10K/yr

Reviews and returns

What reviews say buyers love and hate about Stress Balls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.20

Not very durable

didn't last

Fell apart straight away

Quality-Overall18%+0.13

Rubbish quality

Awful quality

Absolute rubbish

Hard Feel10%−0.10

The stress balls are 2 hard

Hard and small

Rock hard more like bouncy balls

Size-Overall9%−0.02

NOT FIT FOR PURPOSE

Quite small

Theyre quite small in an adult hand

Leak-Proof6%

Has now started to leak

Started to leak

Leaks yellow liquid

Love

Quality-Overall18%+0.13

Very well made

Good quality balls

Good quality

Advertised Vs Actual Product17%+1.39

everything just as stated

Just what I wanted

As described

Value For Money17%+0.93

fair price point

Good value

Amazing value

Grip9%+0.49

Feels nice in the hand

Develop a good grip

Good for hand exercises

Stress/Anxiety6%+0.44

Stress balls

they help calm him down

Perfect for stress relieving

Return

0.8% Return rate 46% Fixable by listing

Size-Overall33%▇▇█▆█▇

NOT FIT FOR PURPOSE

Quite small

Theyre quite small in an adult hand

Hard Feel17%▅▇▇█▆▇

The stress balls are 2 hard

Hard and small

Rock hard more like bouncy balls

Smell6%▁▂▂▃█▆

It smells awful

strong chemical smell

toxic smell of raw petrol

Advertised Vs Actual Product5%▇▇█▇█▄
Ease Of Use5%▆▃▂▅▃█

Hard to squeeze

she found it too hard to use

the easiest to squeeze is still too dense for me to squeeze 4 weeks after my hand surgery

FAQ

Common Stress Balls questions

Answered from the same tracked data.