76
ice pack
Launch itA $1.5M/yr market growing +113.6% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Incredible+113.6%90-day search growth — must beat 0% to launch
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Market size
Great£1.5M£1.5M/yr · 1.6M searches
Competition
Great32%top-5 click share — an open shelf
Price range
Good£2.25–£42.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.15avg listing price — sweet spot $15–$100
Review moat
Bad5,588.96avg incumbent reviews — the moat a new listing must climb
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