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Ice Pack

Pass

Ice Pack scores 76 out of 100, a Pass. Shoppers spend $1.5M a year here, search demand grew +113.6% this quarter, and returns run at 0.3% of orders.

Filters Trending
Flapen Score
76
76 / 100
Top 1% of 2,035 Health & Personal Care niches · +28 vs the category median of 48
Market size
£1.5M/yr1.6M searches / yr
90-day growth
+113.6%search demand this quarter
Competition
32%top-5 click share · 26 brands · 41 sellers

Flapen Score

Ice Pack against its category

The dotted line is the Health & Personal Care average. Past it, Ice Pack is stronger. Inside it, weaker.

76Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ice Pack 1.6M times last year and spent an estimated £1.5M. The top 5 brands take 65% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 76 out of 100, a Pass.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +113.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+113.6%
Conversion, latest week
9.7%
Market size, estimated
£1.5Ma year
Peak month
July3.5× the quietest month
Top search term
ice pack602K searches a year

02 · Price

A sale here is worth £9.15.

Listings sell for £9.15 on average, from £2.25 to £42.52. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £9.15 that is £46K to £55K a year per listing.

Average price
£9.15under the $15 to $100 sweet spot
Price range
£2.25–£42.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
5,000–6,000
Revenue per listing a year
£46K–£55K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within First Aid. It carries 5,589 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#37in First Aid
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,589per listing
Listings tracked
48

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Ice Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£44K£87K£131K£174K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

26 rising

Sellers

41

Top-5 brand share

65%

Top 20: 96%

Top-5 click share

32%

Top 20: 75%

Open market

30%

  • Koolpak36%
  • KEPLIN9%
  • YOGINGO9%
  • AllSett Health6%
  • BICAREE5%
  • G4GADGET5%

Demand

Ice Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5×

Search terms

Top Ice Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice pack602K/yr
  • ice packs249K/yr
  • ice packs for sports injuries246K/yr
  • reusable ice packs67K/yr
  • ice pack for injuries73K/yr
  • cold compress64K/yr
  • cool packs28K/yr
  • gel ice pack40K/yr
  • kool pak42K/yr
  • cold pack32K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Pack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof15%

they leak

Soon started to leak

Leaked

Size-Overall11%

Not really fit for purpose

Smaller than expected

too big

Quality-Overall10%+0.31

Very low quality item

Awful quality

Very cheap quality

Durability10%−0.07

Poor Durability

Broken after a few uses

Didn't last

Heating6%−0.04

Heat pack could be better

Hard to heat evenly

I dont heat it

Love

Quality-Overall15%+0.31

Build quality is solid

Excellent well made product

Brilliant quality

Size-Overall10%

Fitted snugly

Fits well

Easy to fit

Value For Money10%+0.82

Good value for money

Fair price

Good value for money

Joint Pain9%+0.88

Perfect for knee pain

Helped considerably with knee pain

Certainly helps with knee pain

Ease Of Use8%+0.48

Easy to operate

very handy

Ease of use

Return

0.3% Return rate 51% Fixable by listing

Size-Overall39%█▇▇▆▇▇

Not really fit for purpose

Smaller than expected

too big

Leak-Proof14%▄▆▅█▇▅

they leak

Soon started to leak

Leaked

Functionality-Overall5%▃▇▃██▇
Joint Pain5%█▆█▅▆▅
Strap/String Quality4%▇▇▄█▄▅

This one don't come with straps

Strap is useless

Strap too short

FAQ

Common Ice Pack questions

Answered from the same tracked data.