Is ice pack profitable to sell on Amazon United Kingdom?

The niche generates £1.5M/yr across 48 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +113.6%. Flapen's verdict: Launch it (76/100).

How competitive is the ice pack niche?

26 brands and 41 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in ice pack?

Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 0.3%.

When does demand for ice pack peak?

Demand peaks in May–Jun–Jul; the busiest month runs 3.5× the quietest.

What does it cost to enter the ice pack niche?

Listings span £2.25–£42.52; the average listing price is £9.15 (sweet spot $15–$100). The average incumbent carries 5,589 reviews — the moat a new listing must climb.

ice pack

Launch it

A $1.5M/yr market growing +113.6% this quarter with returns at 0.3% — clears our launch bar.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Incredible+113.6%

90-day search growth — must beat 0% to launch

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Market size

Great£1.5M

£1.5M/yr · 1.6M searches

Competition

Great32%

top-5 click share — an open shelf

Price range

Good£2.25–£42.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£9.15

avg listing price — sweet spot $15–$100

Review moat

Bad5,588.96

avg incumbent reviews — the moat a new listing must climb

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, ice pack is a £1.5M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 76/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

ice pack market data

Units sold / yr: 150K–200K; avg 5,000–6,000/product
Revenue / yr: £1.4M–£1.8M; units × avg price
Conversion rate: 9.7%
Avg BSR: #37
Page quality: 0%
Prime: 94%
Sponsored: 98%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

Top-5 brand share

65%

Top 20: 96%

Top-5 click share

32%

Top 20: 75%

Open market

30%

Koolpak36%
KEPLIN9%
YOGINGO9%
AllSett Health6%
BICAREE5%
G4GADGET5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +113.6% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5×

Open Trend

Top ice pack search terms

ice pack602K/yr +128.5%7.5% conv.
ice packs249K/yr +255.0%9.2% conv.
ice packs for sports injuries246K/yr +31.1%11.1% conv.
reusable ice packs67K/yr +136.1%6.0% conv.
ice pack for injuries73K/yr +37.7%8.1% conv.
cold compress64K/yr +85.6%6.9% conv.
cool packs28K/yr +738.1%7.6% conv.
gel ice pack40K/yr +126.3%7.5% conv.
kool pak42K/yr +51.4%12.3% conv.
cold pack32K/yr +79.0%7.4% conv.

All search terms

Top ice pack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ice Packs for Injuries Reusable(3 Piece Set) Gel Hot & Cold Ice Packs Joint Pain Muscle Pain Ice Packs with Adjustable Straps Treat Arms Shoulders Knees Legs Back and More

YOGINGO£8.454.5★2,080 rev

Koolpak 20 x Compact Instant Cold Ice Packs - 15 x 15 cm Disposable Instant Ice Pack for Injuries - Single Use First Aid Ice Packs for Sports & Recovery - Schools Workplace Travel Kits

Koolpak£11.834.5★3,376 rev

Koolpak Reusable Hot & Cold Gel Pack Large 16 × 28 cm Ice Pack for Injuries Gel Ice Packs for Sports Hot Cold Reusable Ice Packs for Pain Relief Swelling & Muscle Recovery

Koolpak£2.254.6★1,833 rev

KEPLIN Large Freezer Ice Blocks (6 Pack) Blue Reusable Ice Packs for Cooler Bags Lunch Boxes Travel Picnic & Camping Long Lasting Cooling Gel Keeps Food & Drinks Fresh for Hours

KEPLIN£5.004.5★8,891 rev

Koolpak Hot and Cold Gel Packs Reusable - 12cm x 29cm Microwaveable Heat Pack for Pain Relief - Long-Lasting Therapy with Soft Nylon Cover - Flexible Design for Stomach Back Neck & Legs (Pack of 3)

Koolpak£8.854.6★24,182 rev

Newest

by launch date

Ice Vest | Body Cool Clothing with 8 Ice Packs | Cold Wrap Gadgets Cooler Clothes Wearable Designed for Travel Day Work Summer Outside Activities Sports Workers

Generic£10.420 rev

11mo ago

Roe Tenpo Home Freezer Blocks Ice Packs for Lunch Bags & Coolers - Slim Reusable & BPA-Free Freezer Packs | Long-Lasting Quick Freeze | Perfect for Picnic Camping Beach & Outdoor Sports

Roe Tenpo£5.342,295 rev

2y ago

KEPLIN Mini Freezer Ice Packs (6 Pack) Multicolour Reusable Cooling Blocks for Lunch Boxes Small Cooler Bags Travel & Picnic Compact Design with Long Lasting Cooling Performance

KEPLIN£4.358,891 rev

3y ago

Comfytemp Large Gel Ice Pack for Injuries 27x37cm Reusable Gel Hot/Cold Pack with Straps for Back Shoulder Leg Hip Knee Helps with Soothes Discomfort Swelling and Bruises

Comfytemp£11.292,805 rev

4y ago

Ice Packs for Injuries Reusable(3 Piece Set) Gel Hot & Cold Ice Packs Joint Pain Muscle Pain Ice Packs with Adjustable Straps Treat Arms Shoulders Knees Legs Back and More

YOGINGO£8.452,080 rev

4y ago

What buyers say about ice pack

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Build quality is solid”

Size-Overall10%

“Fitted snugly”

Value For Money10%

“Good value for money”

Joint Pain9%

“Perfect for knee pain”

Ease Of Use8%

“Easy to operate”

Advertised Vs Actual Product8%

“As advertised”

Cold Relief4%

“Hot and cold relief”

Efficiency3%

“Works perfectly”

Comfort-Overall3%

“Comfortable”

Temperature Retention3%

“stays cold for ages”

What buyers complain about

Leak-Proof15%

“they leak”

Size-Overall11%

“Not really fit for purpose”

Quality-Overall10%

“Very low quality item”

Durability10%

“Poor Durability”

Heating6%

“Heat pack could be better”

Advertised Vs Actual Product4%

“Not what was advertised”

Temperature Retention3%

“don't stay cool for very long”

Thickness3%

“Material is like a thick polyester”

Strap/String Quality2%

“This one don't come with straps”

Flexibility2%

“not as flexible as I had expected”

Top return reasons

Size-Overall39%

Leak-Proof14%

Functionality-Overall5%

Joint Pain5%

Strap/String Quality4%

Weight Heavy4%

Quality-Overall4%

Advertised Vs Actual Product3%

Heating3%

Durability2%

Common questions

Is ice pack profitable to sell on Amazon United Kingdom?: The niche generates £1.5M/yr across 48 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +113.6%. Flapen's verdict: Launch it (76/100).
How competitive is the ice pack niche?: 26 brands and 41 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in ice pack?: Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 0.3%.
When does demand for ice pack peak?: Demand peaks in May–Jun–Jul; the busiest month runs 3.5× the quietest.
What does it cost to enter the ice pack niche?: Listings span £2.25–£42.52; the average listing price is £9.15 (sweet spot $15–$100). The average incumbent carries 5,589 reviews — the moat a new listing must climb.