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Launch itA $2.1M/yr market growing +52.2% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible£2.1M£2.1M/yr · 2.7M searches
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Growth
Good+52.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.54–£25.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.76avg listing price — sweet spot $15–$100
Review moat
Bad5,739.42avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand