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Cooling Mat for Bed Human

Pass

Cooling Mat for Bed Human scores 71 out of 100, a Pass. Shoppers spend $71K a year here, search demand grew >1,000% this quarter, and returns run at 0.4% of orders.

Flapen Score
71
71 / 100
Top 1% of 2,035 Health & Personal Care niches · +23 vs the category median of 48
Market size
£71K/yr281K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
30%top-5 click share · 44 brands · 127 sellers

Flapen Score

Cooling Mat for Bed Human against its category

The dotted line is the Health & Personal Care average. Past it, Cooling Mat for Bed Human is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooling Mat for Bed Human market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cooling Mat for Bed Human 281K times last year and spent an estimated £71K. The top 5 brands take 42% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
281K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.4%
Market size, estimated
£71Ka year
Peak month
July57.6× the quietest month
Top search term
cooling mat for bed human60K searches a year

02 · Price

A sale here is worth £17.72.

Listings sell for £17.72 on average, from £5.23 to £49.37. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £17.72 that is £2K to £4K a year per listing.

Average price
£17.72inside the $15 to $100 sweet spot
Price range
£5.23–£49.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #206 within Hot & Cold Therapies. It carries 2,049 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
71%
Out of stock, average day
14.4%
Average rank
#206in Hot & Cold Therapies
Average rating
3.99 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,049per listing
Listings tracked
56

04 · Newcomers

Amazon counts 8 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
8Amazon's first-year sales bar
Average brand age
28 months

Products

Top Cooling Mat for Bed Human products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 rising

Sellers

127

Top-5 brand share

42%

Top 20: 82%

Top-5 click share

30%

Top 20: 72%

Open market

53%

  • LIVIVO11%
  • TANNESS9%
  • Silentnight9%
  • ADEPTNA7%
  • ACCURATE6%
  • Ailemei Direct5%

Demand

Cooling Mat for Bed Human search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 57.6×

Search terms

Top Cooling Mat for Bed Human search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooling mat for bed human60K/yr
  • cat cooling41K/yr
  • cool mats for people30K/yr
  • cooling pad for bed24K/yr
  • cooling mats for humans20K/yr
  • cool pads for bed20K/yr
  • bed cooling mat17K/yr
  • cooling mat for bed11K/yr
  • cooling bed mat8K/yr
  • cooling mat for humans7K/yr

Reviews and returns

What reviews say buyers love and hate about Cooling Mat for Bed Human

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating17%−0.18

heat up quickly

often feel you are overheating

Doesn't help in a heatwave

Value For Money11%−0.04

not worth the money

waste of money

Cheaper Elsewhere

Functionality-Overall11%−0.21

not effective

Did not work

Doesnt work as advertised

Size-Overall10%+0.30

Not fit for purpose

They are huge

Very small

Quality-Overall6%+0.36

Poor quality

Not as good

Total rubbish

Love

Warmth15%+1.21

on hot summer nights its a fabulous

it arrived warm

Perfect for the summer nights

Quality-Overall11%+0.36

It also feels like a well thought-out product

Excellent product

looks well made

Value For Money10%−0.04

Good value

Worth every penny

Good value for money

Size-Overall7%+0.30

nice size

Great size for v small dog

True to size

Soft Feel4%

Soft and comfortable

The blanket is soft

The fabric is soft

Return

0.4% Return rate 41% Fixable by listing

Size-Overall27%▃▆▄▇██

Not fit for purpose

They are huge

Very small

Functionality-Overall16%▄██▃▄▅

not effective

Did not work

Doesnt work as advertised

Leak-Proof8%▁▂▇█▄▃
Advertised Vs Actual Product6%▃█▃▃▄▄
Heating5%█▅▁▄▄▅

heat up quickly

often feel you are overheating

Doesn't help in a heatwave

FAQ

Common Cooling Mat for Bed Human questions

Answered from the same tracked data.