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After Bite

After Bite shows demand growing +388.9% this quarter, but a concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list.

Signals Trending

Flapen Score

55
Worth a look
Market size 53Growth 100Conversion 100Competition 13Returns 99Price range 31Avg price 22Brand share 24Review moat 24Quality gap 38
This niche Category average

Is After Bite profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, After Bite is a £351K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 55/100.

After Bite: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +388.9% over the last 90 days and 24.7% of searches end in a purchase.

£351K

revenue / yr

Units sold / yr50K
Search volume / yr+388.9%179K
Conversion rate24.7%
Avg price£7.93

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers7 · 92
Top-5 product click share84%
Open market9%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement80%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews6,594

Top After Bite products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

£0£35K£70K£105K£140K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

92

Top-5 brand share

91%

Top 20: 96%

Top-5 click share

84%

Top 20: 100%

Open market

5%

  • After Bite41%
  • APHY ENTERPRISES38%
  • --4%
  • ANCIENT CARE CREATING HEALTHIER LIVES4%
  • Anthisan4%
  • Beurer3%
  • Open — no brand owns it (1 brand, 5%)

After Bite demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume179KCVR24.7%Products10Brands7Top 5 Brands91%OOS Rate16.7%Rating4.5★Reviews6,594Avg BSR#9
13K8KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 14.1×

Top After Bite search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • after bite67K/yr
  • bite pen14K/yr
  • after bite mosquito pen25K/yr
  • afterbite insect bite pen15K/yr
  • after bite pen13K/yr
  • afterbite11K/yr
  • insect bite relief pen8K/yr
  • mosquito pen5K/yr
  • bite stick4K/yr
  • afterbite - bite and sting relief pen7K/yr

What reviews say buyers love and hate about After Bite

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Itch Relief19%

helps reduce itching

Quality-Overall13%

Excellent cream

Allergies9%

prevents constant itching

Ease Of Use8%

easy to use

Advertised Vs Actual Product7%

Product matched the description

What buyers complain about

60% of reviews
Allergies11%

making me very itchy

Functionality-Overall10%

Doesnt work

Pest/Insect Control8%

Mosquito bites and no relief

Smell8%

is not scented

Itch Relief7%

it relieved the itching

After Bite return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

5%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
31%
2Heating
13%
3Compatibility-Overall
10%
4Quality-Overall
4%
5Connectivity-Overall
4%

Common After Bite questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores After Bite 55/100 on Amazon United Kingdom — Worth a look. The niche generates £351K/yr across 10 tracked products. Search demand moved +388.9% over the last 90 days.
Search demand for After Bite on Amazon United Kingdom peaks in Jun–Jul–Aug, where the busiest month runs 14.1× the quietest.