After Bite
MaybeSearch demand grew +388.9% this quarter. But the top 5 products take 84% of clicks, so After Bite is a Maybe.
- Flapen Score
- 55 / 100Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 4855
- Market size
- £351K/yr179K searches / yr
- 90-day growth
- +388.9%search demand this quarter
- Competition
- 84%top-5 click share · 7 brands · 92 sellers
Flapen Score
After Bite against its category
The dotted line is the Health & Personal Care average. Past it, After Bite is stronger. Inside it, weaker.
Market
The After Bite market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for After Bite 179K times last year and spent an estimated £351K. The top 5 brands take 91% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
24.7% of searches ended in a purchase last week.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.7% of those searches ended in a purchase. Searches in the last 90 days moved +388.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £351K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- +388.9%
- Conversion, latest week
- 24.7%
- Market size, estimated
- £351Ka year
- Peak month
- July14.1× the quietest month
- Top search term
- after bite67K searches a year
02 · Price
A sale here is worth £7.93.
Listings sell for £7.93 on average, from £3.29 to £20.31. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £7.93 that is £24K to £32K a year per listing.
- Average price
- £7.93under the $15 to $100 sweet spot
- Price range
- £3.29–£20.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £24K–£32K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #9 within Over-the-Counter Medication. It carries 6,594 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 90%
- Out of stock, average day
- 16.7%
- Average rank
- #9in Over-the-Counter Medication
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,594per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top After Bite products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AfterBite Classic Insect Bite Relief Pen 2 Pack (14ml) | Fast Itch & Sting Relief for Mosquito Midge Wasp & Bug Bites | Travel-Friendly First Aid Treatment for Adults & Kids
- Price
- £7.41
- Rating
- 4.5/5
- Reviews
- 465
- Age
- 1y ago

AfterBite Classic - Insect Bite Relief Handy Pen - 14ml
- Price
- £4.81
- Rating
- 4.6/5
- Reviews
- 212
- Age
- 7y ago

After Bite Original Pen 14 ml
- Price
- £4.88
- Rating
- 4.5/5
- Reviews
- 1,943
- Age
- 6y ago

AfterBite Classic - Insect Bite Relief Handy Pen -14 ML - 2 Pack
- Price
- £7.67
- Rating
- 4.5/5
- Reviews
- 355
- Age
- 1y ago

AfterBite Classic - Insect Bite Relief Handy Pen - 14ml
- Price
- £5.52
- Rating
- 4.4/5
- Reviews
- 342
- Age
- 1y ago
Trending
90-day click momentum
AfterBite Classic - Insect Bite Relief Handy Pen - 14ml
- Price
- £4.81
- Rating
- 4.6/5
- Reviews
- 212
- Age
- 7y ago

heat it - Smartphone-Powered Insect Bite Healer - Chemical-Free Relief from Itching & Pain just with Concentrated Heat - for iPhone 15/16/17 & Android (USB-C)
- Price
- £20.31
- Rating
- 4.8/5
- Reviews
- 4,389
- Age
- 2y ago

After Bite Original Pen 14 ml
- Price
- £4.88
- Rating
- 4.5/5
- Reviews
- 1,943
- Age
- 6y ago

AfterBite Classic Insect Bite Relief Pen 2 Pack (14ml) | Fast Itch & Sting Relief for Mosquito Midge Wasp & Bug Bites | Travel-Friendly First Aid Treatment for Adults & Kids
- Price
- £7.41
- Rating
- 4.5/5
- Reviews
- 465
- Age
- 1y ago

Anthisan Bite & Sting Cream Relief from insect bites stings & stinging nettle rash 20 g ( Pack of 1)
- Price
- £3.29
- Rating
- 4.6/5
- Reviews
- 17,606
- Age
- 11y ago
Newest
by launch date
AfterBite Classic Insect Bite Relief Pen 2 Pack (14ml) | Fast Itch & Sting Relief for Mosquito Midge Wasp & Bug Bites | Travel-Friendly First Aid Treatment for Adults & Kids
- Price
- £7.41
- Rating
- 4.5/5
- Reviews
- 465
- Age
- 1y ago

AfterBite Classic - Insect Bite Relief Handy Pen -14 ML - 2 Pack
- Price
- £7.67
- Rating
- 4.5/5
- Reviews
- 355
- Age
- 1y ago

AfterBite Classic - Insect Bite Relief Handy Pen - 14ml
- Price
- £5.52
- Rating
- 4.4/5
- Reviews
- 342
- Age
- 1y ago

heat it - Smartphone-Powered Insect Bite Healer - Chemical-Free Relief from Itching & Pain just with Concentrated Heat - for iPhone 15/16/17 & Android (USB-C)
- Price
- £20.31
- Rating
- 4.8/5
- Reviews
- 4,389
- Age
- 2y ago

Anbar Bug Bite Relief Pen for Mosquitos Wasps Nettles and Insects 15 mL Fast Acting Instant Relief Deet Free Gentle on Sensitive Skin Anti-Itch Support for Kids and Adults
- Price
- £4.77
- Rating
- 4.3/5
- Reviews
- 755
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
92
Top-5 brand share
91%
Top 20: 96%
Top-5 click share
84%
Top 20: 100%
Open market
5%
- After Bite41%
- APHY ENTERPRISES38%
- --4%
- ANCIENT CARE CREATING HEALTHIER LIVES4%
- Anthisan4%
- Beurer3%
- Open — no brand owns it (1 brand, 5%)
Demand
After Bite search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 14.1×
Search terms
Top After Bite search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- after bite67K/yr
- bite pen14K/yr
- after bite mosquito pen25K/yr
- afterbite insect bite pen15K/yr
- after bite pen13K/yr
- afterbite11K/yr
- insect bite relief pen8K/yr
- mosquito pen5K/yr
- bite stick4K/yr
- afterbite - bite and sting relief pen7K/yr
Reviews and returns
What reviews say buyers love and hate about After Bite
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
making me very itchy
I had a bad reaction to some bites on my feet resulting in huge blisters
as I tend to get a histamine reaction with redness and swelling
Doesnt work
doesn't do anything
it has stopped working
Mosquito bites and no relief
The product was unfortunately ineffective for mosquito bites
NO GOOD FOR MOSQUITO BITES
is not scented
it is rather smelly though
smells strongly of ammonia
it relieved the itching
Doesn't take the itch away
I have scarring on my legs thats itchy
Love
helps reduce itching
Stops the itch
Stopped the itching
Excellent cream
Excellent product
good quality
prevents constant itching
Brilliant product which stops the irritation
soothes the irritation
easy to use
Easy to carry and well made
very handy
Product matched the description
Did the job
Works as expected
Return
0.1% Return rate 5% Fixable by listing
Doesnt work
doesn't do anything
it has stopped working
not working heat wise
the element heats up as you apply it to the bite
It does feel very hot
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common After Bite questions
Answered from the same tracked data.









