after bite
Worth a lookShows demand growing +388.9% this quarter, but a concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list.
Growth
Incredible+388.9%90-day search growth — must beat 0% to launch
Conversion
Incredible24.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£351K£351K/yr · 179K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.29–£20.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad6,593.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.93avg listing price — sweet spot $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, after bite is a £351K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
after bite market data
- Units sold / yr
- 40K–50K
- avg 3,000–4,000/product
- Revenue / yr
- £317K–£397K
- units × avg price
- Conversion rate
- 24.7%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 80%
- Out of stock
- 16.7%
- Avg brand age
- 54 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
92
Top-5 brand share
91%
Top 20: 96%
Top-5 click share
84%
Top 20: 100%
Open market
5%
- After Bite41%
- APHY ENTERPRISES38%
- --4%
- ANCIENT CARE CREATING HEALTHIER LIVES4%
- Anthisan4%
- Beurer3%
- Open — no brand owns it (1 brand, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +388.9% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 14.1×
Top after bite search terms
- after bite67K/yr
- bite pen14K/yr
- after bite mosquito pen25K/yr
- afterbite insect bite pen15K/yr
- after bite pen13K/yr
- afterbite11K/yr
- insect bite relief pen8K/yr
- mosquito pen5K/yr
- bite stick4K/yr
- afterbite - bite and sting relief pen7K/yr
Top after bite products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AfterBite Classic Insect Bite Relief Pen 2 Pack (14ml) | Fast Itch & Sting Relief for Mosquito Midge Wasp & Bug Bites | Travel-Friendly First Aid Treatment for Adults & Kids
APHY ENTERPRISES£7.414.5★465 rev
AfterBite Classic - Insect Bite Relief Handy Pen - 14ml
After Bite£4.814.6★212 rev
After Bite Original Pen 14 ml
After Bite£4.884.5★1,943 rev
AfterBite Classic - Insect Bite Relief Handy Pen -14 ML - 2 Pack
--£7.674.5★355 rev
AfterBite Classic - Insect Bite Relief Handy Pen - 14ml
ANCIENT CARE CREATING HEALTHIER LIVES£5.524.4★342 rev
Newest
by launch dateAfterBite Classic Insect Bite Relief Pen 2 Pack (14ml) | Fast Itch & Sting Relief for Mosquito Midge Wasp & Bug Bites | Travel-Friendly First Aid Treatment for Adults & Kids
APHY ENTERPRISES£7.41465 rev
AfterBite Classic - Insect Bite Relief Handy Pen -14 ML - 2 Pack
--£7.67355 rev
AfterBite Classic - Insect Bite Relief Handy Pen - 14ml
ANCIENT CARE CREATING HEALTHIER LIVES£5.52342 rev
heat it - Smartphone-Powered Insect Bite Healer - Chemical-Free Relief from Itching & Pain just with Concentrated Heat - for iPhone 15/16/17 & Android (USB-C)
heat it£20.314,389 rev
Anbar Bug Bite Relief Pen for Mosquitos Wasps Nettles and Insects 15 mL Fast Acting Instant Relief Deet Free Gentle on Sensitive Skin Anti-Itch Support for Kids and Adults
Anbar£4.77755 rev
Trending
90-day click momentumAfterBite Classic - Insect Bite Relief Handy Pen - 14ml
After Bite£4.814.6★
heat it - Smartphone-Powered Insect Bite Healer - Chemical-Free Relief from Itching & Pain just with Concentrated Heat - for iPhone 15/16/17 & Android (USB-C)
heat it£20.314.8★
After Bite Original Pen 14 ml
After Bite£4.884.5★
AfterBite Classic Insect Bite Relief Pen 2 Pack (14ml) | Fast Itch & Sting Relief for Mosquito Midge Wasp & Bug Bites | Travel-Friendly First Aid Treatment for Adults & Kids
APHY ENTERPRISES£7.414.5★
Anthisan Bite & Sting Cream Relief from insect bites stings & stinging nettle rash 20 g ( Pack of 1)
Anthisan£3.294.6★
What buyers say about after bite
What buyers praise and complain about, mined from review topics.What buyers love
“helps reduce itching”
“Excellent cream”
“prevents constant itching”
“easy to use”
“Product matched the description”
“its been really effective”
“Good value for money”
“they are very effective for relief of insect bites”
“calms the area”
“A must for summer in the UK or travels abroad, small size, easy to carry”
What buyers complain about
“making me very itchy”
“Doesnt work”
“Mosquito bites and no relief”
“is not scented”
“it relieved the itching”
“Waste of money x”
“doesn't last long”
“it drains your battery”
“not working heat wise”
“Not medically approved”
Top return reasons
Common questions
- Is after bite profitable to sell on Amazon United Kingdom?
- The niche generates £351K/yr across 10 tracked products. 90-day search growth is +388.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the after bite niche?
- 7 brands and 92 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in after bite?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Pest/Insect Control. The return rate is 0.1%.
- When does demand for after bite peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 14.1× the quietest.
- What does it cost to enter the after bite niche?
- Listings span £3.29–£20.31; the average listing price is £7.93 (sweet spot $15–$100). The average incumbent carries 6,594 reviews — the moat a new listing must climb.