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After Bite

Maybe

Search demand grew +388.9% this quarter. But the top 5 products take 84% of clicks, so After Bite is a Maybe.

Filters Trending
Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£351K/yr179K searches / yr
90-day growth
+388.9%search demand this quarter
Competition
84%top-5 click share · 7 brands · 92 sellers

Flapen Score

After Bite against its category

The dotted line is the Health & Personal Care average. Past it, After Bite is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The After Bite market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for After Bite 179K times last year and spent an estimated £351K. The top 5 brands take 91% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

24.7% of searches ended in a purchase last week.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.7% of those searches ended in a purchase. Searches in the last 90 days moved +388.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £351K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+388.9%
Conversion, latest week
24.7%
Market size, estimated
£351Ka year
Peak month
July14.1× the quietest month
Top search term
after bite67K searches a year

02 · Price

A sale here is worth £7.93.

Listings sell for £7.93 on average, from £3.29 to £20.31. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £7.93 that is £24K to £32K a year per listing.

Average price
£7.93under the $15 to $100 sweet spot
Price range
£3.29–£20.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£24K–£32K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #9 within Over-the-Counter Medication. It carries 6,594 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
16.7%
Average rank
#9in Over-the-Counter Medication
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,594per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top After Bite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£35K£70K£105K£140K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

92

Top-5 brand share

91%

Top 20: 96%

Top-5 click share

84%

Top 20: 100%

Open market

5%

  • After Bite41%
  • APHY ENTERPRISES38%
  • --4%
  • ANCIENT CARE CREATING HEALTHIER LIVES4%
  • Anthisan4%
  • Beurer3%
  • Open — no brand owns it (1 brand, 5%)

Demand

After Bite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 14.1×

Search terms

Top After Bite search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • after bite67K/yr
  • bite pen14K/yr
  • after bite mosquito pen25K/yr
  • afterbite insect bite pen15K/yr
  • after bite pen13K/yr
  • afterbite11K/yr
  • insect bite relief pen8K/yr
  • mosquito pen5K/yr
  • bite stick4K/yr
  • afterbite - bite and sting relief pen7K/yr

Reviews and returns

What reviews say buyers love and hate about After Bite

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies11%+1.09

making me very itchy

I had a bad reaction to some bites on my feet resulting in huge blisters

as I tend to get a histamine reaction with redness and swelling

Functionality-Overall10%−0.13

Doesnt work

doesn't do anything

it has stopped working

Pest/Insect Control8%−0.07

Mosquito bites and no relief

The product was unfortunately ineffective for mosquito bites

NO GOOD FOR MOSQUITO BITES

Smell8%

is not scented

it is rather smelly though

smells strongly of ammonia

Itch Relief7%+0.19

it relieved the itching

Doesn't take the itch away

I have scarring on my legs thats itchy

Love

Itch Relief19%+0.19

helps reduce itching

Stops the itch

Stopped the itching

Quality-Overall13%+0.96

Excellent cream

Excellent product

good quality

Allergies9%+1.09

prevents constant itching

Brilliant product which stops the irritation

soothes the irritation

Ease Of Use8%+0.39

easy to use

Easy to carry and well made

very handy

Advertised Vs Actual Product7%+0.46

Product matched the description

Did the job

Works as expected

Return

0.1% Return rate 5% Fixable by listing

Functionality-Overall31%█▁▇▇▅▇

Doesnt work

doesn't do anything

it has stopped working

Heating13%▁▁█▁▇▇

not working heat wise

the element heats up as you apply it to the bite

It does feel very hot

Compatibility-Overall10%▁█▁▁▂▁
Quality-Overall4%▁▁▁█▄▃
Connectivity-Overall4%█▁▁▁▃▂

FAQ

Common After Bite questions

Answered from the same tracked data.