55
adult nappies
Worth a lookShows low returns (0.0%), but a small market ($68K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£18.47avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Price range
Good£4.83–£38.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,205.18avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Market size
Bad£68K£68K/yr · 95K searches