Adult Nappies

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months

95K

Growth, 90 days vs prior 90

-3.3%

Conversion, latest week

3.9%

Market size, estimated

£68Ka year

Peak month

January4.2× the quietest month

Top search term

adult nappies for men34K searches a year

Listings sell for £18.47 on average, from £4.83 to £38.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £18.47 that is £0 to £2K a year per listing.

Average price

£18.47inside the $15 to $100 sweet spot

Price range

£4.83–£38.98

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #93 within Incontinence. It carries 1,205 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

82%

Out of stock, average day

3.3%

Average rank

#93in Incontinence

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,205per listing

Listings tracked

49

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months