Skip to content

Waterproof Phone Pouch

Waterproof Phone Pouch shows low returns (1.1%), but prices mostly outside the sweet spot ($3.93–$11.13) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 63Growth 87Conversion 83Competition 17Returns 93Price range 0Avg price 18Brand share 24Review moat 18Quality gap 62
This niche Category average

Is Waterproof Phone Pouch profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Waterproof Phone Pouch is a £578K/yr Amazon United Kingdom market (973K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 53/100.

Waterproof Phone Pouch: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +90.5% over the last 90 days and 9.1% of searches end in a purchase.

£578K

revenue / yr

Units sold / yr100K
Search volume / yr+90.5%973K
Conversion rate9.1%
Avg price£6.56

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers8 · 15
Top-5 product click share80%
Open market9%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement91%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews16,749

Top Waterproof Phone Pouch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

£0£87K£173K£260K£347K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

15

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

5%

  • YOSH59%
  • UNBREAKcable11%
  • ivoler8%
  • JOTO6%
  • Gritin6%
  • Famoby5%
  • Open — no brand owns it (2 brands, 5%)

Waterproof Phone Pouch demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume973KCVR9.1%Products11Brands8Top 5 Brands91%OOS Rate0.0%Rating4.4★Reviews16,749Avg BSR#12
45K35KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.4×

Top Waterproof Phone Pouch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • waterproof phone pouch519K/yr
  • waterproof phone case141K/yr
  • water proof phone case for swimming47K/yr
  • waterproof phone case for swimming45K/yr
  • phone waterproof pouch33K/yr
  • underwater phone cases32K/yr
  • waterproof case19K/yr
  • waterproof phone bag15K/yr
  • iphone waterproof case swimming15K/yr
  • waterproof phone pouches14K/yr

What reviews say buyers love and hate about Waterproof Phone Pouch

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Water Resistance25%

Waterproof Case

Quality-Overall23%

Really great item and affordable too

Value For Money13%

Good value for money

Advertised Vs Actual Product12%

Worked as advertised

Ease Of Use6%

Easy to use

What buyers complain about

72% of reviews
Water Resistance17%

Did not let water in

Durability15%

Broke

Quality-Overall9%

Feel cheap

Size-Overall7%

Not fit for purpose

Image/Picture Clarity7%

pictures came out blurry

Waterproof Phone Pouch return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
49%
2Water Resistance
10%
3Quality-Overall
7%
4Functionality-Overall
6%
5Compatibility-Overall
5%

Common Waterproof Phone Pouch questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Waterproof Phone Pouch 53/100 on Amazon United Kingdom — Worth a look. The niche generates £578K/yr across 11 tracked products. Search demand moved +90.5% over the last 90 days.
Search demand for Waterproof Phone Pouch on Amazon United Kingdom peaks in Jun–Jul–Aug, where the busiest month runs 3.4× the quietest.