waterproof phone pouch
Worth a lookShows low returns (1.1%), but prices mostly outside the sweet spot ($3.93–$11.13) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Growth
Great+90.5%90-day search growth — must beat 0% to launch
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Market size
Good£578K£578K/yr · 973K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad16,749.36avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.56avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Price range
Bad£3.93–£11.13cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, waterproof phone pouch is a £578K/yr Amazon United Kingdom market (973K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
waterproof phone pouch market data
- Units sold / yr
- 80K–100K
- avg 8,000–10,000/product
- Revenue / yr
- £525K–£656K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
15
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
5%
- YOSH59%
- UNBREAKcable11%
- ivoler8%
- JOTO6%
- Gritin6%
- Famoby5%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +90.5% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.4×
Top waterproof phone pouch search terms
- waterproof phone pouch519K/yr
- waterproof phone case141K/yr
- water proof phone case for swimming47K/yr
- waterproof phone case for swimming45K/yr
- phone waterproof pouch33K/yr
- underwater phone cases32K/yr
- waterproof case19K/yr
- waterproof phone bag15K/yr
- iphone waterproof case swimming15K/yr
- waterproof phone pouches14K/yr
Top waterproof phone pouch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YOSH Waterproof Phone Pouch 2 Pack 7 inch IPX8 Waterproof Phone Case for Swimming Travel Beach Trip Snorkelling Kayaking Underwater Case for iPhone 17 16 15 Pro Max Samsung S26 S25 S24 Ultra- Clear
YOSH£6.794.4★26,783 rev
![YOSH Waterproof Phone Pouch [Borderless Design] IPX8 Waterproof Phone Case for Swimming Underwater Case for iPhone 17 Air 16 15 14 13 Pro Max Samsung S26 S25 S24 S23 Ultra Xiaomi 17 15 up to 7.2](https://m.media-amazon.com/images/I/41SIHMLZCHL.jpg)
YOSH Waterproof Phone Pouch [Borderless Design] IPX8 Waterproof Phone Case for Swimming Underwater Case for iPhone 17 Air 16 15 14 13 Pro Max Samsung S26 S25 S24 S23 Ultra Xiaomi 17 15 up to 7.2
YOSH£3.934.2★244 rev
UNBREAKcable Waterproof Phone Case 2-Pack IPX8 Universal Waterproof Phone Pouch Dry Bag for iPhone 17 16 15 14 13 12 11 Pro Max XR SE 2022 Samsung S25 S24 S23 S22 Ultra Huawei P70 Mate 70 up to 7
UNBREAKcable£8.494.4★10,612 rev
JOTO Waterproof Phone Pouch Cellphone Dry Bag Case for iPhone 17 Air 16 15 14 13 12 Pro Plus Max XR X 8 7 6S SE Galaxy S23 S22 S22+ S21 up to 7 -Black
JOTO£4.544.4★85,937 rev
Gritin Waterproof Phone Pouch 2 Pack IPX8 Waterproof Phone Case Bag for Swimming Adjustable Lanyard Underwater Dry Bag for iPhone 17 16 15 14 13 12 Galaxy S24 S23 S22 and Other Smartphones up to 7
Gritin£5.194.5★921 rev
Newest
by launch dateGritin Waterproof Phone Pouch 2 Pack IPX8 Waterproof Phone Case Bag for Swimming Adjustable Lanyard Underwater Dry Bag for iPhone 17 16 15 14 13 12 Galaxy S24 S23 S22 and Other Smartphones up to 7
Gritin£5.19921 rev
YOSH Waterproof Phone Pouch [Borderless Design] IPX8 Waterproof Phone Case for Swimming Underwater Case for iPhone 17 Air 16 15 14 13 Pro Max Samsung S26 S25 S24 S23 Ultra Xiaomi 17 15 up to 7.2
YOSH£3.93244 rev
Laizego Waterproof Phone Pouch 2 Pack Universal IPX8 Waterproof Phone Case for Swimming Underwater Phone Dry Bag for iPhone 17 16 15 14 13 Pro Max Plus XS Samsung S26 S25 S24 up to 7 white
Laizego£4.00140 rev
![Spigen [2 Pack] Aqua Shield Waterproof Dry Bag [Quad Seal Tech] [Non-Toxic TPU Material] IPX8 Waterproof Bags with Adjustable Waist Strap - Sea Blue](https://m.media-amazon.com/images/I/41EZqKJGR4L.jpg)
Spigen [2 Pack] Aqua Shield Waterproof Dry Bag [Quad Seal Tech] [Non-Toxic TPU Material] IPX8 Waterproof Bags with Adjustable Waist Strap - Sea Blue
Spigen£11.131,051 rev
Waterproof Phone Pouch 4 Pack Multicolor Phone Waterproof Case Dry Bag Protection Level: IP68 Beach Cruise for Apple iPhone Samsung and More Lanyard Included (Fits Up to 8.3) Black Blue Pink Orange
Famoby£5.187,971 rev
Trending
90-day click momentumSpigen [2 Pack] Aqua Shield Waterproof Dry Bag [Quad Seal Tech] [Non-Toxic TPU Material] IPX8 Waterproof Bags with Adjustable Waist Strap - Sea Blue
Spigen£11.134.6★
![YOSH Waterproof Phone Pouch [12mm Wider Adjustable Lanyard] 2-Pack IPX8 Underwater Waterproof Phone Case for Swimming for iPhone 17 16 15 Pro Max Samsung S26 S25 Ultra A56 up to 7.0 inches- Crystal](https://m.media-amazon.com/images/I/51U+rwcA+PL.jpg)
YOSH Waterproof Phone Pouch [12mm Wider Adjustable Lanyard] 2-Pack IPX8 Underwater Waterproof Phone Case for Swimming for iPhone 17 16 15 Pro Max Samsung S26 S25 Ultra A56 up to 7.0 inches- Crystal
YOSH£8.274.4★
Laizego Waterproof Phone Pouch 2 Pack Universal IPX8 Waterproof Phone Case for Swimming Underwater Phone Dry Bag for iPhone 17 16 15 14 13 Pro Max Plus XS Samsung S26 S25 S24 up to 7 white
Laizego£4.004.2★
ivoler 4-Pack Waterproof Phone Pouches IPX8 Universal Fluorescent Design Underwater Dry Bags for Swimming for iPhone 17/16/15 Pro Max Samsung S26 Ultra (Up to 7)- Black+Rose Red+Blue+Green
ivoler£6.364.4★
YOSH Waterproof Phone Pouch [Borderless Design] IPX8 Waterproof Phone Case for Swimming Underwater Case for iPhone 17 Air 16 15 14 13 Pro Max Samsung S26 S25 S24 S23 Ultra Xiaomi 17 15 up to 7.2
YOSH£3.934.2★
What buyers say about waterproof phone pouch
What buyers praise and complain about, mined from review topics.What buyers love
“Waterproof Case”
“Really great item and affordable too”
“Good value for money”
“Worked as advertised”
“Easy to use”
“Perfect fit”
“seems solid construction with a decent seal at the top”
“Protective”
“seems secure enough”
“I can access the buttons easily”
What buyers complain about
“Did not let water in”
“Broke”
“Feel cheap”
“Not fit for purpose”
“pictures came out blurry”
“Didnt work”
“had a bit of a struggle getting g back on”
“Phone wouldn't charge due to detected moisture in socket”
“Not suitable for iPhone SE”
“Not as unbreakable as the name suggests”
Top return reasons
Common questions
- Is waterproof phone pouch profitable to sell on Amazon United Kingdom?
- The niche generates £578K/yr across 11 tracked products. 90-day search growth is +90.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the waterproof phone pouch niche?
- 8 brands and 15 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in waterproof phone pouch?
- Top complaints mined from reviews: Water Resistance, Durability, Quality-Overall. The return rate is 1.1%.
- When does demand for waterproof phone pouch peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.4× the quietest.
- What does it cost to enter the waterproof phone pouch niche?
- Listings span £3.93–£11.13; the average listing price is £6.56 (sweet spot $15–$100). The average incumbent carries 16,749 reviews — the moat a new listing must climb.