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Waterproof Phone Pouch

Maybe

An estimated 1.1% of orders come back. But prices span $3.93–$11.13, mostly outside the sweet spot, so Waterproof Phone Pouch is a Maybe.

Flapen Score
53
53 / 100
Top 14% of 1,488 Electronics & Photo niches · +9 vs the category median of 44
Market size
£578K/yr973K searches / yr
90-day growth
+90.5%search demand this quarter
Competition
80%top-5 click share · 8 brands · 15 sellers

Flapen Score

Waterproof Phone Pouch against its category

The dotted line is the Electronics & Photo average. Past it, Waterproof Phone Pouch is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Phone Pouch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waterproof Phone Pouch 973K times last year and spent an estimated £578K. The top 5 brands take 91% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 973K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +90.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £578K a year.

Searches, last 12 months
973K
Growth, 90 days vs prior 90
+90.5%
Conversion, latest week
9.1%
Market size, estimated
£578Ka year
Peak month
August3.4× the quietest month
Top search term
waterproof phone pouch519K searches a year

02 · Price

A sale here is worth £6.56.

Listings sell for £6.56 on average, from £3.93 to £11.13. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £6.56 that is £52K to £66K a year per listing.

Average price
£6.56under the $15 to $100 sweet spot
Price range
£3.93–£11.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
£52K–£66K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Cases & Covers. It carries 16,749 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Cases & Covers
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
16,749per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Waterproof Phone Pouch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£87K£173K£260K£347K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

15

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

5%

  • YOSH59%
  • UNBREAKcable11%
  • ivoler8%
  • JOTO6%
  • Gritin6%
  • Famoby5%
  • Open — no brand owns it (2 brands, 5%)

Demand

Waterproof Phone Pouch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.4×

Search terms

Top Waterproof Phone Pouch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • waterproof phone pouch519K/yr
  • waterproof phone case141K/yr
  • water proof phone case for swimming47K/yr
  • waterproof phone case for swimming45K/yr
  • phone waterproof pouch33K/yr
  • underwater phone cases32K/yr
  • waterproof case19K/yr
  • waterproof phone bag15K/yr
  • iphone waterproof case swimming15K/yr
  • waterproof phone pouches14K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Phone Pouch

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Water Resistance”
17%of negative reviews mention “Water Resistance”
1.1%of orders come back
“Did not let water in”
A buyer, on “Water Resistance”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Waterproof Phone Pouch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data