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Waterproof Phone Pouch

Maybe

Returns run at only 1.1% of orders. But prices span $3.93–$11.13, mostly outside the sweet spot, so Waterproof Phone Pouch is a Maybe.

Flapen Score
53
53 / 100
Top 14% of 1,488 Electronics & Photo niches · +9 vs the category median of 44
Market size
£578K/yr973K searches / yr
90-day growth
+90.5%search demand this quarter
Competition
80%top-5 click share · 8 brands · 15 sellers

Flapen Score

Waterproof Phone Pouch against its category

The dotted line is the Electronics & Photo average. Past it, Waterproof Phone Pouch is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Phone Pouch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waterproof Phone Pouch 973K times last year and spent an estimated £578K. The top 5 brands take 91% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 973K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +90.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £578K a year.

Searches, last 12 months
973K
Growth, 90 days vs prior 90
+90.5%
Conversion, latest week
9.1%
Market size, estimated
£578Ka year
Peak month
August3.4× the quietest month
Top search term
waterproof phone pouch519K searches a year

02 · Price

A sale here is worth £6.56.

Listings sell for £6.56 on average, from £3.93 to £11.13. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £6.56 that is £52K to £66K a year per listing.

Average price
£6.56under the $15 to $100 sweet spot
Price range
£3.93–£11.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
£52K–£66K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Cases & Covers. It carries 16,749 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Cases & Covers
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
16,749per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Waterproof Phone Pouch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£87K£173K£260K£347K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

15

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

5%

  • YOSH59%
  • UNBREAKcable11%
  • ivoler8%
  • JOTO6%
  • Gritin6%
  • Famoby5%
  • Open — no brand owns it (2 brands, 5%)

Demand

Waterproof Phone Pouch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.4×

Search terms

Top Waterproof Phone Pouch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterproof phone pouch519K/yr
  • waterproof phone case141K/yr
  • water proof phone case for swimming47K/yr
  • waterproof phone case for swimming45K/yr
  • phone waterproof pouch33K/yr
  • underwater phone cases32K/yr
  • waterproof case19K/yr
  • waterproof phone bag15K/yr
  • iphone waterproof case swimming15K/yr
  • waterproof phone pouches14K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Phone Pouch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Water Resistance17%+0.32

Did not let water in

Didn't stay waterproof

NOT WATERPROOF

Durability15%−0.19

Broke

Broken

Broke after a month

Quality-Overall9%+0.54

Feel cheap

Disappointing quality

Very poor quality

Size-Overall7%−0.03

Not fit for purpose

the size is way to big for smaller phones like 6.1

Is a bit tight getting phone in

Image/Picture Clarity7%−0.07

pictures came out blurry

however beware that the plastic results in any photos being blurry

Terrible photos underwater, very blurry

Love

Water Resistance25%+0.32

Waterproof Case

Case is waterproof

Totally waterproof

Quality-Overall23%+0.54

Really great item and affordable too

Decent quality

Really well made

Value For Money13%+1.31

Good value for money

Great Value

Good price

Advertised Vs Actual Product12%+1.14

Worked as advertised

Does the job

just what I needed

Ease Of Use6%+0.50

Easy to use

screen easy to use

Easy to put your phone inside

Return

1.1% Return rate 54% Fixable by listing

Size-Overall49%▇▇██▆▇

Not fit for purpose

the size is way to big for smaller phones like 6.1

Is a bit tight getting phone in

Water Resistance10%█▄▇▅▄▇

Did not let water in

Didn't stay waterproof

NOT WATERPROOF

Quality-Overall7%▃█▂▃▄▄

Feel cheap

Disappointing quality

Very poor quality

Functionality-Overall6%█▅█▆▄▆

Didnt work

One worked fine, other didnt

Calling it didn't work

Compatibility-Overall5%▅▄▆▆█▃

Not suitable for iPhone SE

FAQ

Common Waterproof Phone Pouch questions

Answered from the same tracked data.