Is waterproof phone pouch profitable to sell on Amazon United Kingdom?

The niche generates £578K/yr across 11 tracked products. 90-day search growth is +90.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the waterproof phone pouch niche?

8 brands and 15 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in waterproof phone pouch?

Top complaints mined from reviews: Water Resistance, Durability, Quality-Overall. The return rate is 1.1%.

When does demand for waterproof phone pouch peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 3.4× the quietest.

What does it cost to enter the waterproof phone pouch niche?

Listings span £3.93–£11.13; the average listing price is £6.56 (sweet spot $15–$100). The average incumbent carries 16,749 reviews — the moat a new listing must climb.

Waterproof Phone Pouch

Worth a look

Shows low returns (1.1%), but prices mostly outside the sweet spot ($3.93–$11.13) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Growth

Great+90.5%

90-day search growth — must beat 0% to launch

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Market size

Good£578K

£578K/yr · 973K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Review moat

Bad16,749.36

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.56

avg listing price — sweet spot $15–$100

Competition

Bad80%

top-5 click share — a locked-up shelf

Price range

Bad£3.93–£11.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Is waterproof phone pouch profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, waterproof phone pouch is a £578K/yr Amazon United Kingdom market (973K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 53/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

waterproof phone pouch market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 80K–100K; avg 8,000–10,000/product
Revenue / yr: £525K–£656K; units × avg price
Conversion rate: 9.1%
Avg BSR: #12
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 181 days

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

YOSH59%
UNBREAKcable11%
ivoler8%
JOTO6%
Gritin6%
Famoby5%
Open — no brand owns it (2 brands, 5%)

waterproof phone pouch demand & seasonality

Weekly Amazon search volume, last 104 weeks — +90.5% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.4×

Open Trend

Top waterproof phone pouch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

waterproof phone pouch519K/yr +131.4%8.3% conv.
waterproof phone case141K/yr +36.6%4.7% conv.
water proof phone case for swimming47K/yr +175.4%6.6% conv.
waterproof phone case for swimming45K/yr +17.6%7.0% conv.
phone waterproof pouch33K/yr +102.9%8.4% conv.
underwater phone cases32K/yr +69.2%4.6% conv.
waterproof case19K/yr -0.2%1.4% conv.
waterproof phone bag15K/yr +79.6%3.6% conv.
iphone waterproof case swimming15K/yr +63.3%7.0% conv.
waterproof phone pouches14K/yr +77.8%3.0% conv.

All search terms

Top waterproof phone pouch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YOSH Waterproof Phone Pouch 2 Pack 7 inch IPX8 Waterproof Phone Case for Swimming Travel Beach Trip Snorkelling Kayaking Underwater Case for iPhone 17 16 15 Pro Max Samsung S26 S25 S24 Ultra- Clear

YOSH£6.794.4★26,783 rev

YOSH Waterproof Phone Pouch [Borderless Design] IPX8 Waterproof Phone Case for Swimming Underwater Case for iPhone 17 Air 16 15 14 13 Pro Max Samsung S26 S25 S24 S23 Ultra Xiaomi 17 15 up to 7.2

YOSH£3.934.2★244 rev

UNBREAKcable Waterproof Phone Case 2-Pack IPX8 Universal Waterproof Phone Pouch Dry Bag for iPhone 17 16 15 14 13 12 11 Pro Max XR SE 2022 Samsung S25 S24 S23 S22 Ultra Huawei P70 Mate 70 up to 7

UNBREAKcable£8.494.4★10,612 rev

JOTO Waterproof Phone Pouch Cellphone Dry Bag Case for iPhone 17 Air 16 15 14 13 12 Pro Plus Max XR X 8 7 6S SE Galaxy S23 S22 S22+ S21 up to 7 -Black

JOTO£4.544.4★85,937 rev

Gritin Waterproof Phone Pouch 2 Pack IPX8 Waterproof Phone Case Bag for Swimming Adjustable Lanyard Underwater Dry Bag for iPhone 17 16 15 14 13 12 Galaxy S24 S23 S22 and Other Smartphones up to 7

Gritin£5.194.5★921 rev

Newest

by launch date

Gritin Waterproof Phone Pouch 2 Pack IPX8 Waterproof Phone Case Bag for Swimming Adjustable Lanyard Underwater Dry Bag for iPhone 17 16 15 14 13 12 Galaxy S24 S23 S22 and Other Smartphones up to 7

Gritin£5.19921 rev

2y ago

YOSH Waterproof Phone Pouch [Borderless Design] IPX8 Waterproof Phone Case for Swimming Underwater Case for iPhone 17 Air 16 15 14 13 Pro Max Samsung S26 S25 S24 S23 Ultra Xiaomi 17 15 up to 7.2

YOSH£3.93244 rev

2y ago

Laizego Waterproof Phone Pouch 2 Pack Universal IPX8 Waterproof Phone Case for Swimming Underwater Phone Dry Bag for iPhone 17 16 15 14 13 Pro Max Plus XS Samsung S26 S25 S24 up to 7 white

Laizego£4.00140 rev

3y ago

Spigen [2 Pack] Aqua Shield Waterproof Dry Bag [Quad Seal Tech] [Non-Toxic TPU Material] IPX8 Waterproof Bags with Adjustable Waist Strap - Sea Blue

Spigen£11.131,051 rev

3y ago

Waterproof Phone Pouch 4 Pack Multicolor Phone Waterproof Case Dry Bag Protection Level: IP68 Beach Cruise for Apple iPhone Samsung and More Lanyard Included (Fits Up to 8.3) Black Blue Pink Orange

Famoby£5.187,971 rev

3y ago

What reviews say buyers love and hate about waterproof phone pouch

What buyers praise and complain about, mined from review topics.

What buyers love

Water Resistance25%

“Waterproof Case”

Quality-Overall23%

“Really great item and affordable too”

Value For Money13%

“Good value for money”

Advertised Vs Actual Product12%

“Worked as advertised”

Ease Of Use6%

“Easy to use”

Size-Overall4%

“Perfect fit”

Strength3%

“seems solid construction with a decent seal at the top”

Drop/Impact Protection3%

“Protective”

Security2%

“seems secure enough”

Touch/Button Controls1%

“I can access the buttons easily”

What buyers complain about

Water Resistance17%

“Did not let water in”

Durability15%

“Broke”

Quality-Overall9%

“Feel cheap”

Size-Overall7%

“Not fit for purpose”

Image/Picture Clarity7%

“pictures came out blurry”

Functionality-Overall5%

“Didnt work”

Ease Of Use4%

“had a bit of a struggle getting g back on”

Charging3%

“Phone wouldn't charge due to detected moisture in socket”

Compatibility-Overall2%

“Not suitable for iPhone SE”

Advertised Vs Actual Product2%

“Not as unbreakable as the name suggests”

Top return reasons

Size-Overall49%

Water Resistance10%

Quality-Overall7%

Functionality-Overall6%

Compatibility-Overall5%

Ease Of Use4%

Strength3%

Value For Money3%

Touch/Button Controls2%

Defective Material/Parts1%

Common waterproof phone pouch questions

Is waterproof phone pouch profitable to sell on Amazon United Kingdom?: The niche generates £578K/yr across 11 tracked products. 90-day search growth is +90.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the waterproof phone pouch niche?: 8 brands and 15 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in waterproof phone pouch?: Top complaints mined from reviews: Water Resistance, Durability, Quality-Overall. The return rate is 1.1%.
When does demand for waterproof phone pouch peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 3.4× the quietest.
What does it cost to enter the waterproof phone pouch niche?: Listings span £3.93–£11.13; the average listing price is £6.56 (sweet spot $15–$100). The average incumbent carries 16,749 reviews — the moat a new listing must climb.

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Waterproof Phone Pouch

Is waterproof phone pouch profitable on Amazon?

waterproof phone pouch market size & sales

Competition: brands, sellers & click share

waterproof phone pouch demand & seasonality

Top waterproof phone pouch search terms shoppers use

Top waterproof phone pouch products & what they sell for

Top sellers

Newest

Trending

What reviews say buyers love and hate about waterproof phone pouch

What buyers love

What buyers complain about

Top return reasons

Common waterproof phone pouch questions

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