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Magsafe Charger

Maybe

Shoppers spend $1.4M a year here. But demand is soft, at -13.4% this quarter, so Magsafe Charger is a Maybe.

Flapen Score
64
64 / 100
Top 1% of 1,488 Electronics & Photo niches · +20 vs the category median of 44
Market size
£1.4M/yr1.9M searches / yr
90-day growth
-13.4%search demand this quarter
Competition
37%top-5 click share · 25 brands · 61 sellers

Flapen Score

Magsafe Charger against its category

The dotted line is the Electronics & Photo average. Past it, Magsafe Charger is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magsafe Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magsafe Charger 1.9M times last year and spent an estimated £1.4M. The top 5 brands take 68% of clicks. Demand peaks in Sep–Oct. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
4.0%
Market size, estimated
£1.4Ma year
Peak month
October1.8× the quietest month
Top search term
magsafe charger658K searches a year

02 · Price

A sale here is worth £18.01.

Listings sell for £18.01 on average, from £5.67 to £48.94. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £18.01 that is £18K to £23K a year per listing.

Average price
£18.01inside the $15 to $100 sweet spot
Price range
£5.67–£48.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
£18K–£23K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #174 within Chargers. It carries 3,790 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
16.7%
Average rank
#174in Chargers
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,790per listing
Listings tracked
47

04 · Newcomers

Amazon counts 16 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
16Amazon's first-year sales bar
Average brand age
20 months

Products

Top Magsafe Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£41K£82K£122K£163K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

61

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

37%

Top 20: 81%

Open market

27%

  • Apple26%
  • Anker16%
  • OANDYS12%
  • UGREEN8%
  • TRKOY5%
  • JSAUX5%

Demand

Magsafe Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Magsafe Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magsafe charger658K/yr
  • magsafe336K/yr
  • magnetic charger100K/yr
  • magnetic phone charger94K/yr
  • magsafe charger stand125K/yr
  • apple magsafe charger100K/yr
  • iphone magnetic charger52K/yr
  • iphone magsafe charger76K/yr
  • magnetic iphone charger41K/yr
  • magnetic wireless charger37K/yr

Reviews and returns

What reviews say buyers love and hate about Magsafe Charger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging38%−0.10

Charges too slowly

Does not charge

No charge

Durability10%−0.17

Broke quickly

Broke in a week

Does not last

Quality-Overall6%+1.52

Awful quality - doesnt last 6 months

Bad quality

Rubbish quality item

Functionality-Overall5%−0.08

Did not work

Doesnt work well

Stopped working

Heating4%−0.07

Gets hot

Overheats phone

it heats up

Love

Charging36%−0.10

Charging speed

Charges well

Charges fast

Quality-Overall15%+1.52

Amazing quality

Great build quality

The build quality is impressive

Magnetic Strength/Adsorption6%

Very Good Magnetism

Strong magnetic

Good magnet

Value For Money6%+0.69

Excellent value for money

Good value for money

Good Value

Ease Of Use4%+0.58

easy to read

easy to access

Ease of use

Return

1.6% Return rate 6% Fixable by listing

Charging48%█▇▇███

Charges too slowly

Does not charge

No charge

Compatibility-Overall10%▇▇█▇█▆

they didnt work and were not compatible

Not compatible as description

Didnt work on Samsung phone

Functionality-Overall8%▇▇█▇▆▇

Did not work

Doesnt work well

Stopped working

Size-Overall5%▆▅▇█▅▅

It's small

Not fit for purpose

A little larger than expected

Magnetic Strength/Adsorption4%▆▇▆▆▅█

Not magnetic

poor magnet

Magnet not strong

FAQ

Common Magsafe Charger questions

Answered from the same tracked data.