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Tv

Tv clears our launch bar: a $24.8M/yr market growing +2.5% this quarter with returns at 3.3%.

Flapen Score

57
Launch it
Market size 100Growth 28Conversion 14Competition 83Returns 46Price range 6Avg price 51Brand share 41Review moat 74Quality gap 84
This niche Category average

Is Tv profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tv is a £24.8M/yr Amazon United Kingdom market (12.7M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Launch it — 57/100.

Tv: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +2.5% over the last 90 days and 1.1% of searches end in a purchase.

£24.8M

revenue / yr

Units sold / yr125K
Search volume / yr+2.5%12.7M
Conversion rate1.1%
Avg price£171.07

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers12 · 128
Top-5 product click share32%
Open market19%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 58 products

Sponsored placement91%
New entrants (1y)18· 18 succeeded
Avg rating4.2★
Avg reviews528

Top Tv products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

£0£745K£1.5M£2.2M£3.0M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

128

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

32%

Top 20: 68%

Open market

12%

  • Hisense21%
  • LG21%
  • Samsung15%
  • TCL13%
  • XIAOMI11%
  • HYE8%
  • Open — no brand owns it (6 brands, 12%)

Tv demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume12.7MCVR1.1%Products58Brands12Top 5 Brands81%OOS Rate20.2%Rating4.2★Reviews528Avg BSR#27
800K600KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Top Tv search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • smart tv1.3M/yr
  • 32 inch tv smart738K/yr
  • 50 inch smart tv679K/yr
  • samsung tv501K/yr
  • television440K/yr
  • hisense tv326K/yr
  • 40 inch smart tv414K/yr
  • 43 inch smart tv340K/yr
  • lg tv301K/yr
  • 4k tv283K/yr

What reviews say buyers love and hate about Tv

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Value For Money25%

Excellent price

Image/Picture Clarity14%

Excellent picture

Quality-Overall11%

Excellent Quality

Assembly/Installation10%

Easy set up

Audio Quality10%

Good sound

What buyers complain about

60% of reviews
Audio Quality12%

Poor quality sound

Durability10%

Broke within a few weeks of having

Quality-Overall9%

also low in quality

Connectivity-Overall7%

Freely is slow to connect when switching on

Functionality-Overall7%

Hardly works

Tv return rate & reasons

Why buyers send it back, as a share of all return requests.

3.3%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
20%
2Functionality-Overall
13%
3Defective Material/Parts
13%
4Touch Screen
11%
5Connectivity-Overall
6%

Common Tv questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tv 57/100 on Amazon United Kingdom — Launch it. The niche generates £24.8M/yr across 58 tracked products. 18 of 18 products launched in the last 360 days are still selling. Search demand moved +2.5% over the last 90 days.
Search demand for Tv on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 2.8× the quietest.