57
tv
Launch itA $24.8M/yr market growing +2.5% this quarter with returns at 3.3% — clears our launch bar.
Market size
Incredible£24.8M£24.8M/yr · 12.7M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great32%top-5 click share — an open shelf
Review moat
Good527.98avg incumbent reviews — the moat a new listing must climb
Avg price
Good£171.07avg listing price — sweet spot $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad£86.83–£315.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price