Tv
MaybeShoppers spend $24.8M a year here. But prices span $86.83–$315.86, mostly outside the sweet spot, so Tv is a Maybe.
- Flapen Score
- 57 / 100Top 7% of 1,488 Electronics & Photo niches · +13 vs the category median of 4457
- Market size
- £24.8M/yr12.7M searches / yr
- 90-day growth
- +2.5%search demand this quarter
- Competition
- 32%top-5 click share · 12 brands · 128 sellers
Flapen Score
Tv against its category
The dotted line is the Electronics & Photo average. Past it, Tv is stronger. Inside it, weaker.
Market
The Tv market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tv 12.7M times last year and spent an estimated £24.8M. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 12.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24.8M a year.
- Searches, last 12 months
- 12.7M
- Growth, 90 days vs prior 90
- +2.5%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £24.8Ma year
- Peak month
- November2.8× the quietest month
- Top search term
- smart tv1.3M searches a year
02 · Price
A sale here is worth £171.07.
Listings sell for £171.07 on average, from £86.83 to £315.86. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At £171.07 that is £128K to £171K a year per listing.
- Average price
- £171.07above the $15 to $100 sweet spot
- Price range
- £86.83–£315.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £128K–£171K
- Returns
- 3.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #27 within Home Cinema, TV & Video. It carries 528 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 98%
- Out of stock, average day
- 20.2%
- Average rank
- #27in Home Cinema, TV & Video
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 528per listing
- Listings tracked
- 58
04 · Newcomers
Amazon counts 18 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 18 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Tv products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
XIAOMI TV F 32 32 Inch (81 cm) HD Smart TV Fire TV Dolby Audio DTS Virtual:X DTS-HD Alexa Voice Control Works with Apple AirPlay
- Price
- £94.80
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 10mo ago

LG 43LR60006LA 43-Inch FHD Smart TV (alpha 5 AI Processor Gen6
- Price
- £148.70
- Rating
- 4.4/5
- Reviews
- 213
- Age
- 10mo ago
![Samsung Smart TV 43 U7000F Crystal UHD 4K TV Crystal Processor 4K Object Tracking Sound Lite Endless Free Content Gaming Hub Knox Security Metal Stream Design [2025]](https://m.media-amazon.com/images/I/41R6wlZbg2L.jpg)
Samsung Smart TV 43 U7000F Crystal UHD 4K TV Crystal Processor 4K Object Tracking Sound Lite Endless Free Content Gaming Hub Knox Security Metal Stream Design [2025]
- Price
- £189.64
- Rating
- 4.3/5
- Reviews
- 723
- Age
- 1y ago
![LG 50UA73006LA 50-Inch 4K Ultra HD HDR Smart TV (webOS 25 Platform with AI Concierge Alpha 7 Processor 4K Gen8 Game Optimiser & ALLM 60Hz) [Model 2025]](https://m.media-amazon.com/images/I/41xo0yO+I1L.jpg)
LG 50UA73006LA 50-Inch 4K Ultra HD HDR Smart TV (webOS 25 Platform with AI Concierge Alpha 7 Processor 4K Gen8 Game Optimiser & ALLM 60Hz) [Model 2025]
- Price
- £220.38
- Rating
- 4.5/5
- Reviews
- 717
- Age
- 1y ago

Hisense 43 43A6QTUK 4K Ultra HD Smart TV - Hi-View AI Engine Precision Colour Smooth Motion Sports Mode with Freely Disney + YouTube Netflix
- Price
- £170.04
- Rating
- 4.5/5
- Reviews
- 583
- Age
- 1y ago
Trending
90-day click momentum
LG UHD UA75 50UA75006LA 50 Inch 4K Smart TV 7 AI Processor Gen8 60 Hz HDR10 Filmmaker Mode Google Cast Apple AirPlay 2 2025
- Price
- £187.21
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 12mo ago

Antteq 40 Inch TV FHD TV Central Stand Design 1080P Freeview HD Dolby Audio DVB T2/S2 LED Television HDMI USB Media Player Monitor PS5 Xbox Standard Nonsmart TV Small Screen for Bedroom Black
- Price
- £119.67
- Rating
- 3.7/5
- Reviews
- 23
- Age
- 5mo ago

Antteq 32 Inch TV Central Stand Design TV 720P Freeview HD Dolby Audio DVB T2/S2 LED Television HDMI USB Media Player Monitor PS5 Xbox Standard Nonsmart TV Small Screen for Bedroom Kitchen Black
- Price
- £88.45
- Rating
- 3.7/5
- Reviews
- 35
- Age
- 5mo ago

LG 43LR60006LA 43-Inch FHD Smart TV (alpha 5 AI Processor Gen6
- Price
- £148.70
- Rating
- 4.4/5
- Reviews
- 213
- Age
- 10mo ago

XIAOMI TV F 32 32 Inch (81 cm) HD Smart TV Fire TV Dolby Audio DTS Virtual:X DTS-HD Alexa Voice Control Works with Apple AirPlay
- Price
- £94.80
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 10mo ago
Newest
by launch date
Antteq 32 Inch TV Central Stand Design TV 720P Freeview HD Dolby Audio DVB T2/S2 LED Television HDMI USB Media Player Monitor PS5 Xbox Standard Nonsmart TV Small Screen for Bedroom Kitchen Black
- Price
- £88.45
- Rating
- 3.7/5
- Reviews
- 35
- Age
- 5mo ago

Antteq 40 Inch TV FHD TV Central Stand Design 1080P Freeview HD Dolby Audio DVB T2/S2 LED Television HDMI USB Media Player Monitor PS5 Xbox Standard Nonsmart TV Small Screen for Bedroom Black
- Price
- £119.67
- Rating
- 3.7/5
- Reviews
- 23
- Age
- 5mo ago

XIAOMI TV F 32 32 Inch (81 cm) HD Smart TV Fire TV Dolby Audio DTS Virtual:X DTS-HD Alexa Voice Control Works with Apple AirPlay
- Price
- £94.80
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 10mo ago

LG 43LR60006LA 43-Inch FHD Smart TV (alpha 5 AI Processor Gen6
- Price
- £148.70
- Rating
- 4.4/5
- Reviews
- 213
- Age
- 10mo ago

HYE TV - Smart TV 40 Screen Size Full HD Resolution Apple AirPlay Samsung Tizen OS & Gaming Hub Versatile Connectivity Perfect For Streaming Black Gaming & Entertainment - 40FHDS1008
- Price
- £125.74
- Rating
- 3.8/5
- Reviews
- 94
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
12 falling
Sellers
128
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
32%
Top 20: 68%
Open market
12%
- Hisense21%
- LG21%
- Samsung15%
- TCL13%
- XIAOMI11%
- HYE8%
- Open — no brand owns it (6 brands, 12%)
Demand
Tv search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Tv search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smart tv1.3M/yr
- 32 inch tv smart738K/yr
- 50 inch smart tv679K/yr
- samsung tv501K/yr
- television440K/yr
- hisense tv326K/yr
- 40 inch smart tv414K/yr
- 43 inch smart tv340K/yr
- lg tv301K/yr
- 4k tv283K/yr
Reviews and returns
What reviews say buyers love and hate about Tv
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality sound
Sound is terrible
Awful speakers
Broke within a few weeks of having
Broken
Broke after 2 months
also low in quality
Quality control problems
Awful Quality
Freely is slow to connect when switching on
Connection problems
Its says it cannot connect to the server
Hardly works
Slow
Didn't work
Love
Excellent price
Good value for money
Excellent value for money
Excellent picture
Clear picture
Clear picture
Excellent Quality
great build quality
Quality and a fair price
Easy set up
easy to assemble
Easily installed
Good sound
Great sound and very clear
sound is brilliant
Return
3.3% Return rate 24% Fixable by listing
Too small
Not fit for purpose
It's too long
Hardly works
Slow
Didn't work
Freely is slow to connect when switching on
Connection problems
Its says it cannot connect to the server
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tv questions
Answered from the same tracked data.









