Is tv profitable to sell on Amazon United Kingdom?

The niche generates £24.8M/yr across 58 tracked products. 18 of 18 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Launch it (57/100).

How competitive is the tv niche?

12 brands and 128 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in tv?

Top complaints mined from reviews: Audio Quality, Durability, Quality-Overall. The return rate is 3.3%.

When does demand for tv peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the tv niche?

Listings span £86.83–£315.86; the average listing price is £171.07 (sweet spot $15–$100). The average incumbent carries 528 reviews — the moat a new listing must climb.

tv

Launch it

A $24.8M/yr market growing +2.5% this quarter with returns at 3.3% — clears our launch bar.

Market size

Incredible£24.8M

£24.8M/yr · 12.7M searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great32%

top-5 click share — an open shelf

Review moat

Good527.98

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£171.07

avg listing price — sweet spot $15–$100

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Okay+2.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Price range

Bad£86.83–£315.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, tv is a £24.8M/yr Amazon United Kingdom market (12.7M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Launch it — 57/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

tv market data

Units sold / yr: 100K–125K; avg 750–1,000/product
Revenue / yr: £17.1M–£21.4M; units × avg price
Conversion rate: 1.1%
Avg BSR: #27
Page quality: 0%
Prime: 98%
Sponsored: 91%
Out of stock: 20.2%
Avg brand age: 37 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

12 falling

Sellers

128

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

32%

Top 20: 68%

Open market

12%

Hisense21%
LG21%
Samsung15%
TCL13%
XIAOMI11%
HYE8%
Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top tv search terms

smart tv1.3M/yr -6.3%0.5% conv.
32 inch tv smart738K/yr -8.5%1.7% conv.
50 inch smart tv679K/yr -2.4%1.3% conv.
samsung tv501K/yr +11.9%0.5% conv.
television440K/yr +2.4%0.4% conv.
hisense tv326K/yr +16.7%0.8% conv.
40 inch smart tv414K/yr -10.1%1.4% conv.
43 inch smart tv340K/yr -0.4%1.7% conv.
lg tv301K/yr +5.8%0.7% conv.
4k tv283K/yr +4.9%0.3% conv.

All search terms

Top tv products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

XIAOMI TV F 32 32 Inch (81 cm) HD Smart TV Fire TV Dolby Audio DTS Virtual:X DTS-HD Alexa Voice Control Works with Apple AirPlay

XIAOMI£94.804.4★355 rev

LG 43LR60006LA 43-Inch FHD Smart TV (alpha 5 AI Processor Gen6

LG£148.704.4★213 rev

Samsung Smart TV 43 U7000F Crystal UHD 4K TV Crystal Processor 4K Object Tracking Sound Lite Endless Free Content Gaming Hub Knox Security Metal Stream Design [2025]

Samsung£189.644.3★723 rev

LG 50UA73006LA 50-Inch 4K Ultra HD HDR Smart TV (webOS 25 Platform with AI Concierge Alpha 7 Processor 4K Gen8 Game Optimiser & ALLM 60Hz) [Model 2025]

LG£220.384.5★717 rev

Hisense 43 43A6QTUK 4K Ultra HD Smart TV - Hi-View AI Engine Precision Colour Smooth Motion Sports Mode with Freely Disney + YouTube Netflix

Hisense£170.044.5★583 rev

Newest

by launch date

Antteq 32 Inch TV Central Stand Design TV 720P Freeview HD Dolby Audio DVB T2/S2 LED Television HDMI USB Media Player Monitor PS5 Xbox Standard Nonsmart TV Small Screen for Bedroom Kitchen Black

Antteq£88.4535 rev

5mo ago

Antteq 40 Inch TV FHD TV Central Stand Design 1080P Freeview HD Dolby Audio DVB T2/S2 LED Television HDMI USB Media Player Monitor PS5 Xbox Standard Nonsmart TV Small Screen for Bedroom Black

Antteq£119.6723 rev

5mo ago

XIAOMI TV F 32 32 Inch (81 cm) HD Smart TV Fire TV Dolby Audio DTS Virtual:X DTS-HD Alexa Voice Control Works with Apple AirPlay

XIAOMI£94.80355 rev

10mo ago

LG 43LR60006LA 43-Inch FHD Smart TV (alpha 5 AI Processor Gen6

LG£148.70213 rev

10mo ago

HYE TV - Smart TV 40 Screen Size Full HD Resolution Apple AirPlay Samsung Tizen OS & Gaming Hub Versatile Connectivity Perfect For Streaming Black Gaming & Entertainment - 40FHDS1008

HYE£125.7494 rev

11mo ago

What buyers say about tv

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Excellent price”

Image/Picture Clarity14%

“Excellent picture”

Quality-Overall11%

“Excellent Quality”

Assembly/Installation10%

“Easy set up”

Audio Quality10%

“Good sound”

Display Resolution5%

“Picture is very clear”

Software/Application3%

“A nice to with built in apps”

Ease Of Use2%

“Ease of use”

Connectivity-Overall2%

“Connectivity is good”

Size-Overall2%

“Nice size”

What buyers complain about

Audio Quality12%

“Poor quality sound”

Durability10%

“Broke within a few weeks of having”

Quality-Overall9%

“also low in quality”

Connectivity-Overall7%

“Freely is slow to connect when switching on”

Functionality-Overall7%

“Hardly works”

Software/Application6%

“Almost unusable software”

Assembly/Installation4%

“Bit tricky to set-up”

Display Resolution3%

“not full HD 1080 pixels”

Size-Overall2%

“Too small”

Value For Money2%

“for the money you can for sure buy something better”

Top return reasons

Size-Overall20%

Functionality-Overall13%

Defective Material/Parts13%

Touch Screen11%

Connectivity-Overall6%

Audio Quality6%

Display Resolution4%

Compatibility-Overall3%