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Tv

Maybe

Shoppers spend an estimated $24.8M a year here. But prices span $86.83–$315.86, mostly outside the sweet spot, so Tv is a Maybe.

Flapen Score
57
57 / 100
Top 7% of 1,488 Electronics & Photo niches · +13 vs the category median of 44
Market size
£24.8M/yr12.7M searches / yr
90-day growth
+2.5%search demand this quarter
Competition
32%top-5 click share · 12 brands · 128 sellers

Flapen Score

Tv against its category

The dotted line is the Electronics & Photo average. Past it, Tv is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tv market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tv 12.7M times last year and spent an estimated £24.8M. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 12.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24.8M a year.

Searches, last 12 months
12.7M
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
1.1%
Market size, estimated
£24.8Ma year
Peak month
November2.8× the quietest month
Top search term
smart tv1.3M searches a year

02 · Price

A sale here is worth £171.07.

Listings sell for £171.07 on average, from £86.83 to £315.86. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At £171.07 that is £128K to £171K a year per listing.

Average price
£171.07above the $15 to $100 sweet spot
Price range
£86.83–£315.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
750–1,000
Revenue per listing a year
£128K–£171K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #27 within Home Cinema, TV & Video. It carries 528 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
20.2%
Average rank
#27in Home Cinema, TV & Video
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
528per listing
Listings tracked
58

04 · Newcomers

18 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
18Amazon's first-year sales bar
Average brand age
37 months

Products

Top Tv products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

£0£745K£1.5M£2.2M£3.0M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

128

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

32%

Top 20: 68%

Open market

12%

  • Hisense21%
  • LG21%
  • Samsung15%
  • TCL13%
  • XIAOMI11%
  • HYE8%
  • Open — no brand owns it (6 brands, 12%)

Demand

Tv search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800K600KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Tv search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • smart tv1.3M/yr
  • 32 inch tv smart738K/yr
  • 50 inch smart tv679K/yr
  • samsung tv501K/yr
  • television440K/yr
  • hisense tv326K/yr
  • 40 inch smart tv414K/yr
  • 43 inch smart tv340K/yr
  • lg tv301K/yr
  • 4k tv283K/yr

Reviews and returns

What reviews say buyers love and hate about Tv

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
12%of negative reviews mention “Audio Quality”
3.3%of orders come back
“Poor quality sound”
A buyer, on “Audio Quality”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Tv questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data