Skip to content

Tv

Maybe

Shoppers spend $24.8M a year here. But prices span $86.83–$315.86, mostly outside the sweet spot, so Tv is a Maybe.

Flapen Score
57
57 / 100
Top 7% of 1,488 Electronics & Photo niches · +13 vs the category median of 44
Market size
£24.8M/yr12.7M searches / yr
90-day growth
+2.5%search demand this quarter
Competition
32%top-5 click share · 12 brands · 128 sellers

Flapen Score

Tv against its category

The dotted line is the Electronics & Photo average. Past it, Tv is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tv market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tv 12.7M times last year and spent an estimated £24.8M. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 12.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24.8M a year.

Searches, last 12 months
12.7M
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
1.1%
Market size, estimated
£24.8Ma year
Peak month
November2.8× the quietest month
Top search term
smart tv1.3M searches a year

02 · Price

A sale here is worth £171.07.

Listings sell for £171.07 on average, from £86.83 to £315.86. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At £171.07 that is £128K to £171K a year per listing.

Average price
£171.07above the $15 to $100 sweet spot
Price range
£86.83–£315.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
750–1,000
Revenue per listing a year
£128K–£171K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #27 within Home Cinema, TV & Video. It carries 528 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
20.2%
Average rank
#27in Home Cinema, TV & Video
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
528per listing
Listings tracked
58

04 · Newcomers

Amazon counts 18 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 18 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
18Amazon's first-year sales bar
Average brand age
37 months

Products

Top Tv products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£745K£1.5M£2.2M£3.0M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

128

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

32%

Top 20: 68%

Open market

12%

  • Hisense21%
  • LG21%
  • Samsung15%
  • TCL13%
  • XIAOMI11%
  • HYE8%
  • Open — no brand owns it (6 brands, 12%)

Demand

Tv search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800K600KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Tv search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smart tv1.3M/yr
  • 32 inch tv smart738K/yr
  • 50 inch smart tv679K/yr
  • samsung tv501K/yr
  • television440K/yr
  • hisense tv326K/yr
  • 40 inch smart tv414K/yr
  • 43 inch smart tv340K/yr
  • lg tv301K/yr
  • 4k tv283K/yr

Reviews and returns

What reviews say buyers love and hate about Tv

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Audio Quality12%

Poor quality sound

Sound is terrible

Awful speakers

Durability10%−0.16

Broke within a few weeks of having

Broken

Broke after 2 months

Quality-Overall9%+0.10

also low in quality

Quality control problems

Awful Quality

Connectivity-Overall7%−0.09

Freely is slow to connect when switching on

Connection problems

Its says it cannot connect to the server

Functionality-Overall7%−0.11

Hardly works

Slow

Didn't work

Love

Value For Money25%+2.61

Excellent price

Good value for money

Excellent value for money

Image/Picture Clarity14%+0.95

Excellent picture

Clear picture

Clear picture

Quality-Overall11%+0.10

Excellent Quality

great build quality

Quality and a fair price

Assembly/Installation10%+0.76

Easy set up

easy to assemble

Easily installed

Audio Quality10%

Good sound

Great sound and very clear

sound is brilliant

Return

3.3% Return rate 24% Fixable by listing

Size-Overall20%▆██▇█▇

Too small

Not fit for purpose

It's too long

Functionality-Overall13%█▅▆▆▅▆

Hardly works

Slow

Didn't work

Defective Material/Parts13%▇▇▇▇██
Touch Screen11%▅▅▇█▇█
Connectivity-Overall6%█▇██▇█

Freely is slow to connect when switching on

Connection problems

Its says it cannot connect to the server

FAQ

Common Tv questions

Answered from the same tracked data.