Travel Adapter
Travel Adapter clears our launch bar: a $1.7M/yr market growing +3.0% this quarter with returns at 0.7%.
Flapen Score
Is Travel Adapter profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Travel Adapter is a £1.7M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 65% of demand. Verdict: Launch it — 61/100.
Travel Adapter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +3.0% over the last 90 days and 7.5% of searches end in a purchase.
£1.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 20 products
Top Travel Adapter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bigfish Universal Travel Adapter Worldwide Travel Plug Adapter with 2 USB A and 2 USB C Dual 10A Fuses All In One International Travel Adapter - EU UK US AUS Plugs
- Price
- £12.83
- Rating
- 4.6/5
- Reviews
- 1,282
- Age
- 3y ago
Universal Travel Adapter International Travel Plug Adapter with 2 USB-C(PD 20W) 1 USB-A Ports All in One Portable for USA UK EU AU 224+ Countries (White) UK
- Price
- £11.07
- Rating
- 4.5/5
- Reviews
- 651
- Age
- 2y ago
TESSAN Universal Travel Adapter Worldwide with 2 USB C and 2 USB A Ports Universal Plug Adaptor UK to World International Adapter for EU USA UK Australia Thailand etc. not a Voltage Converter
- Price
- £14.95
- Rating
- 4.6/5
- Reviews
- 3,020
- Age
- 2y ago
UK to European Travel Adaptor with 4 USB Ports(1 USB C) Grounded EU Euro Europe to UK Power Plug Adapter for Germany Spain France Iceland Greece Poland Netherlands Austria Turkey etc (Type E/F)
- Price
- £7.85
- Rating
- 4.6/5
- Reviews
- 3,351
- Age
- 3y ago
TESSAN Universal Travel Adapter 28W Worldwide Plug Adaptor with 2 USB A and 3 USB C Ports International Travel Adapter for EU UK USA AU Power Socket Charger for Multi Countries Grey White
- Price
- £17.46
- Rating
- 4.7/5
- Reviews
- 2,195
- Age
- 2y ago
Trending
90-day click momentum
Desiretech Travel Adaptor - 4-in-1 Universal Plug Adapter with USB-A USB-C Phone Docking - Compact UK to World Adaptor Double Fuse Protection - Perfect for Europe USA Asia & Beyond (White/Grey)
- Price
- £9.75
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 1y ago
Double Dragon 20W Fast Charging 5-in-1 UK to EU Travel Adapter | 2 USB-A & 2 USB-C Ports | Converts UK 3 PIN Plug to European 2 PIN Plug in Spain France Portugal Germany Greece Italy Sweden etc
- Price
- £7.52
- Rating
- 4.6/5
- Reviews
- 229
- Age
- 2y ago
MOMAX Universal Travel Adapter 70W GaN Travel Plug Adapter with UK/EU/AU/US Plugs 2AC 3USB-C PD & 2USB-A QC International Adapter Charger Adapter Plug for Laptops Tablets Phones
- Price
- £27.07
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 1y ago
Double Dragon EU Travel Plug Adapter | UK 3 PIN to European 2 PIN Plug Converter Type C E F for Spain France Italy Portugal Germany Greece Sweden Norway Poland Denmark Finland (Pack of 2)
- Price
- £3.88
- Rating
- 4.6/5
- Reviews
- 1,488
- Age
- 2y ago
SAUNORCH Universal Travel Adapter PD 35W 7 in 1 International Power Plug Adapter with 7.0A 4 USB-C and 2 USB-A Fast Wall Charger Worldwide AC Outlet for US Europe UK AUS-Black+Blue
- Price
- £15.34
- Rating
- 4.6/5
- Reviews
- 1,018
- Age
- 2y ago
Newest
by launch date
POWOMAO Universal Travel Adapter Worldwide with 2 USB C and 2 USB A Ports Travel Plug UK to World with Dual 10A Fuses 20W All In One International Travel Adapter for EU USA UK AU Thailand Japan Asia
- Price
- £10.13
- Rating
- 4.2/5
- Reviews
- 254
- Age
- 1y ago
Universal Travel Adapter Worldwide with 2 USB C and 2 USB A Ports International Travel Plug Adapter Worldwide USB Travel Adaptor All in One Universal Charger Power Adapter for European EU US UK AUS
- Price
- £12.26
- Rating
- 4.4/5
- Reviews
- 494
- Age
- 1y ago
Desiretech Travel Adaptor - 4-in-1 Universal Plug Adapter with USB-A USB-C Phone Docking - Compact UK to World Adaptor Double Fuse Protection - Perfect for Europe USA Asia & Beyond (White/Grey)
- Price
- £9.75
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 1y ago
MOMAX Universal Travel Adapter 70W GaN Travel Plug Adapter with UK/EU/AU/US Plugs 2AC 3USB-C PD & 2USB-A QC International Adapter Charger Adapter Plug for Laptops Tablets Phones
- Price
- £27.07
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 1y ago
Universal Travel Adapter International Travel Plug Adapter with 2 USB-C(PD 20W) 1 USB-A Ports All in One Portable for USA UK EU AU 224+ Countries (White) UK
- Price
- £11.07
- Rating
- 4.5/5
- Reviews
- 651
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 rising
Sellers
25
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
28%
- TESSAN20%
- BigFish18%
- decqle13%
- AUNNO8%
- Omivine7%
- Double Dragon7%
Travel Adapter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top Travel Adapter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- universal travel adapter524K/yr
- travel adapter398K/yr
- travel plug201K/yr
- travel adapter worldwide103K/yr
- travel adaptor78K/yr
- international travel adapter65K/yr
- travel plug adapter worldwide73K/yr
- worldwide travel adapter55K/yr
- universal adapter30K/yr
- universal adapter plug31K/yr
What reviews say buyers love and hate about Travel Adapter
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Small and easy to carry”
“Charges quickly”
“Quality is solid”
“It has a universal socket”
“Ease of use”
What buyers complain about
70% of reviews“Broke easily”
“unable to charge anything”
“Not good quality”
“Didn't work”
“Loose in sockets”
Travel Adapter return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Travel Adapter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
