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travel adapter
Launch itA $1.7M/yr market growing +3.0% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great£1.7M£1.7M/yr · 1.7M searches
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good£13.16avg listing price — sweet spot $15–$100
Price range
Good£3.88–£27.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,466.35avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand