Travel Adapter
MaybeReturns run at only 0.7% of orders. But demand is soft, at +3.0% this quarter, so Travel Adapter is a Maybe.
- Flapen Score
- 61 / 100Top 3% of 1,488 Electronics & Photo niches · +17 vs the category median of 4461
- Market size
- £1.7M/yr1.7M searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 55%top-5 click share · 15 brands · 25 sellers
Flapen Score
Travel Adapter against its category
The dotted line is the Electronics & Photo average. Past it, Travel Adapter is stronger. Inside it, weaker.
Market
The Travel Adapter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Adapter 1.7M times last year and spent an estimated £1.7M. The top 5 brands take 65% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
7.5% of searches ended in a purchase last week.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £1.7Ma year
- Peak month
- October1.2× the quietest month
- Top search term
- universal travel adapter524K searches a year
02 · Price
A sale here is worth £13.16.
Listings sell for £13.16 on average, from £3.88 to £27.07. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At £13.16 that is £79K to £105K a year per listing.
- Average price
- £13.16under the $15 to $100 sweet spot
- Price range
- £3.88–£27.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £79K–£105K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #57 within Power Accessories. It carries 1,466 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.7%
- Average rank
- #57in Power Accessories
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,466per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Travel Adapter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bigfish Universal Travel Adapter Worldwide Travel Plug Adapter with 2 USB A and 2 USB C Dual 10A Fuses All In One International Travel Adapter - EU UK US AUS Plugs
- Price
- £12.83
- Rating
- 4.6/5
- Reviews
- 1,282
- Age
- 3y ago

Universal Travel Adapter International Travel Plug Adapter with 2 USB-C(PD 20W) 1 USB-A Ports All in One Portable for USA UK EU AU 224+ Countries (White) UK
- Price
- £11.07
- Rating
- 4.5/5
- Reviews
- 651
- Age
- 2y ago

TESSAN Universal Travel Adapter Worldwide with 2 USB C and 2 USB A Ports Universal Plug Adaptor UK to World International Adapter for EU USA UK Australia Thailand etc. not a Voltage Converter
- Price
- £14.95
- Rating
- 4.6/5
- Reviews
- 3,020
- Age
- 2y ago

UK to European Travel Adaptor with 4 USB Ports(1 USB C) Grounded EU Euro Europe to UK Power Plug Adapter for Germany Spain France Iceland Greece Poland Netherlands Austria Turkey etc (Type E/F)
- Price
- £7.85
- Rating
- 4.6/5
- Reviews
- 3,351
- Age
- 3y ago

TESSAN Universal Travel Adapter 28W Worldwide Plug Adaptor with 2 USB A and 3 USB C Ports International Travel Adapter for EU UK USA AU Power Socket Charger for Multi Countries Grey White
- Price
- £17.46
- Rating
- 4.7/5
- Reviews
- 2,195
- Age
- 2y ago
Trending
90-day click momentum
Desiretech Travel Adaptor - 4-in-1 Universal Plug Adapter with USB-A USB-C Phone Docking - Compact UK to World Adaptor Double Fuse Protection - Perfect for Europe USA Asia & Beyond (White/Grey)
- Price
- £9.75
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 1y ago

Double Dragon 20W Fast Charging 5-in-1 UK to EU Travel Adapter | 2 USB-A & 2 USB-C Ports | Converts UK 3 PIN Plug to European 2 PIN Plug in Spain France Portugal Germany Greece Italy Sweden etc
- Price
- £7.52
- Rating
- 4.6/5
- Reviews
- 229
- Age
- 2y ago

MOMAX Universal Travel Adapter 70W GaN Travel Plug Adapter with UK/EU/AU/US Plugs 2AC 3USB-C PD & 2USB-A QC International Adapter Charger Adapter Plug for Laptops Tablets Phones
- Price
- £27.07
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 1y ago

Double Dragon EU Travel Plug Adapter | UK 3 PIN to European 2 PIN Plug Converter Type C E F for Spain France Italy Portugal Germany Greece Sweden Norway Poland Denmark Finland (Pack of 2)
- Price
- £3.88
- Rating
- 4.6/5
- Reviews
- 1,488
- Age
- 2y ago

SAUNORCH Universal Travel Adapter PD 35W 7 in 1 International Power Plug Adapter with 7.0A 4 USB-C and 2 USB-A Fast Wall Charger Worldwide AC Outlet for US Europe UK AUS-Black+Blue
- Price
- £15.34
- Rating
- 4.6/5
- Reviews
- 1,018
- Age
- 2y ago
Newest
by launch date
POWOMAO Universal Travel Adapter Worldwide with 2 USB C and 2 USB A Ports Travel Plug UK to World with Dual 10A Fuses 20W All In One International Travel Adapter for EU USA UK AU Thailand Japan Asia
- Price
- £10.13
- Rating
- 4.2/5
- Reviews
- 254
- Age
- 1y ago

Universal Travel Adapter Worldwide with 2 USB C and 2 USB A Ports International Travel Plug Adapter Worldwide USB Travel Adaptor All in One Universal Charger Power Adapter for European EU US UK AUS
- Price
- £12.26
- Rating
- 4.4/5
- Reviews
- 494
- Age
- 1y ago

Desiretech Travel Adaptor - 4-in-1 Universal Plug Adapter with USB-A USB-C Phone Docking - Compact UK to World Adaptor Double Fuse Protection - Perfect for Europe USA Asia & Beyond (White/Grey)
- Price
- £9.75
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 1y ago

MOMAX Universal Travel Adapter 70W GaN Travel Plug Adapter with UK/EU/AU/US Plugs 2AC 3USB-C PD & 2USB-A QC International Adapter Charger Adapter Plug for Laptops Tablets Phones
- Price
- £27.07
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 1y ago

Universal Travel Adapter International Travel Plug Adapter with 2 USB-C(PD 20W) 1 USB-A Ports All in One Portable for USA UK EU AU 224+ Countries (White) UK
- Price
- £11.07
- Rating
- 4.5/5
- Reviews
- 651
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
25
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
28%
- TESSAN20%
- BigFish18%
- decqle13%
- AUNNO8%
- Omivine7%
- Double Dragon7%
Demand
Travel Adapter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Travel Adapter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- universal travel adapter524K/yr
- travel adapter398K/yr
- travel plug201K/yr
- travel adapter worldwide103K/yr
- travel adaptor78K/yr
- international travel adapter65K/yr
- travel plug adapter worldwide73K/yr
- worldwide travel adapter55K/yr
- universal adapter30K/yr
- universal adapter plug31K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Adapter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke easily
Did not last
Broke after a few months
unable to charge anything
not great as a fast charger
Slow charging
Not good quality
Cheap, poor quality
The build quality feels cheap
Didn't work
stopped working properly
Never worked
Loose in sockets
The USB port didn't work
Useless as a socket
Love
Small and easy to carry
Very handy
Great for travelling
Charges quickly
charges fine
Fast Charger
Quality is solid
The build quality is solid
Excellent Product
It has a universal socket
Good ports
It fits perfectly into the socket
Ease of use
Very handy
Very handy with so many options
Return
0.7% Return rate 12% Fixable by listing
not compatible
not compatible of that bought for
not compatible for this type of plugs
unable to charge anything
not great as a fast charger
Slow charging
Loose in sockets
The USB port didn't work
Useless as a socket
Didn't work
stopped working properly
Never worked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Adapter questions
Answered from the same tracked data.









