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Travel Adapter

Maybe

Returns run at only 0.7% of orders. But demand is soft, at +3.0% this quarter, so Travel Adapter is a Maybe.

Flapen Score
61
61 / 100
Top 3% of 1,488 Electronics & Photo niches · +17 vs the category median of 44
Market size
£1.7M/yr1.7M searches / yr
90-day growth
+3.0%search demand this quarter
Competition
55%top-5 click share · 15 brands · 25 sellers

Flapen Score

Travel Adapter against its category

The dotted line is the Electronics & Photo average. Past it, Travel Adapter is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Adapter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Adapter 1.7M times last year and spent an estimated £1.7M. The top 5 brands take 65% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
7.5%
Market size, estimated
£1.7Ma year
Peak month
October1.2× the quietest month
Top search term
universal travel adapter524K searches a year

02 · Price

A sale here is worth £13.16.

Listings sell for £13.16 on average, from £3.88 to £27.07. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At £13.16 that is £79K to £105K a year per listing.

Average price
£13.16under the $15 to $100 sweet spot
Price range
£3.88–£27.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
6,000–8,000
Revenue per listing a year
£79K–£105K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #57 within Power Accessories. It carries 1,466 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#57in Power Accessories
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,466per listing
Listings tracked
20

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Travel Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£86K£172K£258K£344K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

25

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

28%

  • TESSAN20%
  • BigFish18%
  • decqle13%
  • AUNNO8%
  • Omivine7%
  • Double Dragon7%

Demand

Travel Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Travel Adapter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • universal travel adapter524K/yr
  • travel adapter398K/yr
  • travel plug201K/yr
  • travel adapter worldwide103K/yr
  • travel adaptor78K/yr
  • international travel adapter65K/yr
  • travel plug adapter worldwide73K/yr
  • worldwide travel adapter55K/yr
  • universal adapter30K/yr
  • universal adapter plug31K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Adapter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.14

Broke easily

Did not last

Broke after a few months

Charging12%+0.25

unable to charge anything

not great as a fast charger

Slow charging

Quality-Overall10%−0.02

Not good quality

Cheap, poor quality

The build quality feels cheap

Functionality-Overall7%−0.07

Didn't work

stopped working properly

Never worked

Socket/Port/Plug7%+0.05

Loose in sockets

The USB port didn't work

Useless as a socket

Love

Portability20%+2.07

Small and easy to carry

Very handy

Great for travelling

Charging15%+0.25

Charges quickly

charges fine

Fast Charger

Quality-Overall13%−0.02

Quality is solid

The build quality is solid

Excellent Product

Socket/Port/Plug8%+0.05

It has a universal socket

Good ports

It fits perfectly into the socket

Ease Of Use8%+0.68

Ease of use

Very handy

Very handy with so many options

Return

0.7% Return rate 12% Fixable by listing

Compatibility-Overall16%███▆▆▅

not compatible

not compatible of that bought for

not compatible for this type of plugs

Charging15%▇▇▅▆▇█

unable to charge anything

not great as a fast charger

Slow charging

Socket/Port/Plug14%▇▇▇▆██

Loose in sockets

The USB port didn't work

Useless as a socket

Functionality-Overall13%█▇▇█▇▇

Didn't work

stopped working properly

Never worked

Defective Material/Parts9%▅▄▆▇█▄

FAQ

Common Travel Adapter questions

Answered from the same tracked data.