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spy camera
Worth a lookShows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Avg price
Incredible£26.51avg listing price — sweet spot $15–$100
Review moat
Great171.84avg incumbent reviews — the moat a new listing must climb
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Price range
Great£6.80–£74.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£762K£762K/yr · 2.1M searches
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Returns
Bad6.3%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale