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Sim Card

Maybe

An estimated 0.1% of orders come back. But demand is soft, at +3.5% this quarter, so Sim Card is a Maybe.

Flapen Score
64
64 / 100
Top 1% of 1,488 Electronics & Photo niches · +20 vs the category median of 44
Market size
£938K/yr715K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
56%top-5 click share · 11 brands · 30 sellers

Flapen Score

Sim Card against its category

The dotted line is the Electronics & Photo average. Past it, Sim Card is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sim Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sim Card 715K times last year and spent an estimated £938K. The top 5 brands take 76% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 715K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £938K a year.

Searches, last 12 months
715K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
10.7%
Market size, estimated
£938Ka year
Peak month
November1.3× the quietest month
Top search term
sim card214K searches a year

02 · Price

A sale here is worth £12.29.

Listings sell for £12.29 on average, from £0.18 to £190.99. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £12.29 that is £31K to £37K a year per listing.

Average price
£12.29under the $15 to $100 sweet spot
Price range
£0.18–£190.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£31K–£37K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #16 within Telephones, VoIP & Accessories. It carries 988 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#16in Telephones, VoIP & Accessories
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
988per listing
Listings tracked
29

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Sim Card products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£38K£75K£113K£150K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

30

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 92%

Open market

17%

  • Lebara24%
  • Vodafone17%
  • O212%
  • EE12%
  • Giffgaff11%
  • love 2 surf7%
  • Open — no brand owns it (5 brands, 17%)

Demand

Sim Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Sim Card search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sim card214K/yr
  • sim171K/yr
  • pay as you go sim card68K/yr
  • sim cards pay as you go59K/yr
  • vodafone sim card29K/yr
  • sim cards22K/yr
  • o2 pay as you go sim card25K/yr
  • vodafone pay as you go sim card20K/yr
  • o2 sim card18K/yr
  • pay as you go sim cards no contract10K/yr

Reviews and returns

What reviews say buyers love and hate about Sim Card

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Value For Money”
18%of negative reviews mention “Sim Card/Tray Issues”
0.1%of orders come back
“Had trouble activating SIM”
A buyer, on “Sim Card/Tray Issues”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Sim Card questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data