Sim Card
MaybeReturns run at only 0.1% of orders. But demand is soft, at +3.5% this quarter, so Sim Card is a Maybe.
- Flapen Score
- 64 / 100Top 1% of 1,488 Electronics & Photo niches · +20 vs the category median of 4464
- Market size
- £938K/yr715K searches / yr
- 90-day growth
- +3.5%search demand this quarter
- Competition
- 56%top-5 click share · 11 brands · 30 sellers
Flapen Score
Sim Card against its category
The dotted line is the Electronics & Photo average. Past it, Sim Card is stronger. Inside it, weaker.
Market
The Sim Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sim Card 715K times last year and spent an estimated £938K. The top 5 brands take 76% of clicks. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
10.7% of searches ended in a purchase last week.
Shoppers searched for this 715K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £938K a year.
- Searches, last 12 months
- 715K
- Growth, 90 days vs prior 90
- +3.5%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £938Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- sim card214K searches a year
02 · Price
A sale here is worth £12.29.
Listings sell for £12.29 on average, from £0.18 to £190.99. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £12.29 that is £31K to £37K a year per listing.
- Average price
- £12.29under the $15 to $100 sweet spot
- Price range
- £0.18–£190.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £31K–£37K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #16 within Telephones, VoIP & Accessories. It carries 988 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #16in Telephones, VoIP & Accessories
- Average rating
- 4.08 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 988per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Sim Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lebara Mobile SIM Card: 5GB Data SIM Only Plan for 2.50 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices
- Price
- £2.59
- Rating
- 4.1/5
- Reviews
- 667
- Age
- 1y ago
Vodafone Pay As You Go Sim Card
- Price
- £0.64
- Rating
- 4.2/5
- Reviews
- 6,646
- Age
- 19y ago
Giffgaff Nano/Micro/Standard SIM. Top Tariff Offers Unlimited Calls Text Data - Just Pay As You Go - no Contract. Multi Size Fits All Devices. 5 Bonus Credit When You Top up 10 First Time.
- Price
- £0.83
- Rating
- 4.5/5
- Reviews
- 226
- Age
- 5y ago
O2 Pay As You Go Sim Card blue
- Price
- £0.96
- Rating
- 4.2/5
- Reviews
- 2,789
- Age
- 22y ago
EE PAYG 10 Data Sim Includes 10 pre-paid credit 20GB Data 500 Minutes and Unlimited Texts (EE 10-20GB)
- Price
- £9.71
- Rating
- 4.2/5
- Reviews
- 2,381
- Age
- 9y ago
Trending
90-day click momentum
EE 15 Data Pack Pay As You Go Sim Card - Standard Micro & Nano Included
- Price
- £0.34
- Rating
- 4.1/5
- Reviews
- 95
- Age
- 9y ago
Giffgaff Nano/Micro/Standard SIM. Top Tariff Offers Unlimited Calls Text Data - Just Pay As You Go - no Contract. Multi Size Fits All Devices. 5 Bonus Credit When You Top up 10 First Time.
- Price
- £0.83
- Rating
- 4.5/5
- Reviews
- 226
- Age
- 5y ago
SMARTY Unlimited SIM Only 1-month flexible plan
- Price
- £0.23
- Rating
- 4.3/5
- Reviews
- 387
- Age
- 2y ago
SMARTY SIM Only 1 month flexible plans available
- Price
- £0.24
- Rating
- 4.0/5
- Reviews
- 1,788
- Age
- 2y ago
SMARTY Unlimited Data only SIM. 1 month plan No contract EU Roaming
- Price
- £0.42
- Rating
- 4.0/5
- Reviews
- 1,788
- Age
- 4y ago
Newest
by launch date
Lebara Mobile SIM Card: 100GB Data SIM Only Plan for 10 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices
- Price
- £9.38
- Rating
- 3.9/5
- Reviews
- 165
- Age
- 10mo ago
Pay As You Go SIM Card 5 Preloaded Credit Ready to use
- Price
- £4.03
- Rating
- 3.9/5
- Reviews
- 160
- Age
- 1y ago
Lebara Mobile SIM Card: 5GB Data SIM Only Plan for 2.50 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices
- Price
- £2.59
- Rating
- 4.1/5
- Reviews
- 667
- Age
- 1y ago
Lebara Mobile SIM Card: 30GB Data SIM Only Plan for 5 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices
- Price
- £4.86
- Rating
- 4.1/5
- Reviews
- 459
- Age
- 1y ago
Lebara Mobile SIM Card: Unlimited Data SIM Only Plan for 12.50 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices
- Price
- £12.24
- Rating
- 3.9/5
- Reviews
- 279
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
30
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
56%
Top 20: 92%
Open market
17%
- Lebara24%
- Vodafone17%
- O212%
- EE12%
- Giffgaff11%
- love 2 surf7%
- Open — no brand owns it (5 brands, 17%)
Demand
Sim Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Sim Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sim card214K/yr
- sim171K/yr
- pay as you go sim card68K/yr
- sim cards pay as you go59K/yr
- vodafone sim card29K/yr
- sim cards22K/yr
- o2 pay as you go sim card25K/yr
- vodafone pay as you go sim card20K/yr
- o2 sim card18K/yr
- pay as you go sim cards no contract10K/yr
Reviews and returns
What reviews say buyers love and hate about Sim Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Had trouble activating SIM
JUST LIKE LOTS OF OTHERS I CAN NOT RECEIVE A TEXT TO ACTIVATE THE SIM CARD
The sim card did not work properly
Never worked
Didn't work
Stopped working
Far too expensive to use
Overpriced
ignore the half price
Not as described
False Advertising
False information
because it does not provide me with any internet connection whatsoever
connecting was sometimes patchy
Average connection
Love
Great value
Excellent value
Great buy
Connection is very good
it's easy to connect
No connection problems
As Advertised
Works as expected
Works as it should
good signal strength
good signal
excellent strong signal
Overall, solid performance
no complaints
Amazing quality
Return
0.1% Return rate 0% Fixable by listing
Had trouble activating SIM
JUST LIKE LOTS OF OTHERS I CAN NOT RECEIVE A TEXT TO ACTIVATE THE SIM CARD
The sim card did not work properly
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sim Card questions
Answered from the same tracked data.