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sim card
Launch itA $938K/yr market growing +3.5% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great£938K£938K/yr · 715K searches
Review moat
Good988.28avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.29avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay£0.18–£190.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.5%90-day search growth — must beat 0% to launch